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A Mobile Experience ‘Your Way.’ A Revolution?

As technologists we often use the term revolutionary to describe market trends, industry advancements, or new solutions.  And on occasion we may have over used the term to emphasize the impact a particular change has or can have on the market.

However, I feel very comfortable describing the opportunities we’re seeing now with mobility as something that could truly be revolutionary. It is no secret the world is becoming more mobile.  Every time I walk down the street, I see an increasing number of people interacting with smart phones and tablets.  The same is true in the office as our co-workers are using multiple devices to connect, communicate and collaborate – part of the “bring your own device” (BYOD) phenomenon.

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Collaboration Becomes a More Human Experience

Has the collaborative experience become more human? Maybe the marketing line should read:

Technology has advanced to give us more choice in the devices, applications, and locations of our work.

But what does that mean to me as a person? Let’s think about what makes up today’s collaborative experience by looking back at where we started not so long ago. Read More »

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The Evolving Video Landscape

As we approach the start of NAB 2012, I am struck by how much has changed in a year. What was vision 12 months ago is reality today. TV Everywhere is reaching the mainstream and consumer demand on continues to grow at a breathtaking place.  Media companies and service providers who are enabling this transition are wrestling with questions about how to manage, monetize, secure, process, and deliver quality experiences.

Amidst the growth some underlying trends reveal current consumer preferences -  compiling information from more than 10 billion video views shows that 60 percent of mobile videos consumed are done using an iPhone and iPod, while the iPad alone accounted for 20 percent of video consumption.  Add it all together and 80 percent of all mobile video is viewed using an iOS device. Keep in mind the iPad was first released in 2010!  We believe the multiple device phenomenon will diversify -- the number tells the tale.

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