Online gaming is big business. In fact, according to Strategy Analytics, the mass multiplayer online (MMO) game industry is estimated to be a US $8 billion dollar industry by 2014. To be successful in this market, game developers must push the envelope, creating extraordinarily detailed game worlds and more realistic game play. Sluggish rendering and slow response times are the enemy. The network acts as the beachhead in ensuring a stellar game play experience.
En Masse Entertainment, a Seattle-based online gaming company, took a good hard look at the network when it came to the launch of TERA, a new massively multiplayer online role-playing game (MMORPG).
TERA is a visually breathtaking game that takes place within a vast fantasy world and offers an innovative combat experience with enhanced aiming, dodging, and tactical timing to create an intense and rewarding experience. This level of experience requires an infrastructure that can deliver high-network bandwidth and extreme processing power. That’s why En Masse turned to Cisco partner, MTM Technologies to build a network infrastructure to support the launch of this highly anticipated game.
Watch as Markus Schweig, Network Operations Director at En Masse discusses the process of building a network infrastructure to support TERA.
Guess what, partners: We’ve been reading your blogs, perusing your Facebook pages, and scanning your Twitter feeds to find out what you’ve been up to this summer. (Everything we saw was rated G, don’t worry!)
So what have we found? We’ve discovered that many of you are doing some really cool things. For instance, some of you have scored really interesting customer wins, while others have snagged celebrities to star in your ads, or you’re working on raising money for charity. We unearthed so many diverse and interesting tidbits that we’ve decided that periodically here on the blog we’ll showcase the cool stuff that our partners are up to. Here’s a roundup of what just some of you are doing.
Nexus IS posted a video on their Facebook page about their customer win with Global Cash Access (GCA). (We wrote about their win here on the blog, too.) The video features interviews with GCA’s CEO and VP of IT discussing how Nexus impacted and improved their business.
Meanwhile, Force 3 posted a news roundup video on their Facebook page called Great News, which highlights recent goings-on at the company. Great work, guys!
Last week at Citrix Synergy in San Francisco, I got the chance to see FlexPod in action. Partner MTM Technologies hosted sessions nearby at the W Hotel, showcasing their Virtual Desktop Alliance solution, which is based on Cisco Validated Design for Citrix XenDesktop, Cisco UCS and NetApp storage. They even offered attendees the opportunity to win a Mini Cooper! (Unfortunately, I wasn’t eligible to win, so I’m still stuck driving my old VW).
During the demonstration, MTM showed how businesses can move from device-centric traditional desktops to user-centric virtual desktops. Application Delivery Architect Rich Brumpton of MTM explained that a lab in Boston hosted the UCS and NetApp storage, and was outfitted with 10GB Ethernet. That was then connected over VPN to their setup at the hotel.
Rich walked through the virtual desktop solution, showing how customers could use the technology to collaborate, move between desktops yet retain their individual user experience, and even access data remotely. After the demo, I chatted with Rich about the value that selling such a solution brings MTM, and how Cisco partners can benefit, as well.
Here are a few more benefits a virtual desktop solution can offer to your customers.