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Smarter endpoints and smarter network: An end to end Medianet becomes a reality!

April 25, 2011 at 9:12 am PST

Finally it’s here. Cisco has been working on integrating the Media Services Interface (MSI) into the WebEx Meeting Client.

For those unfamiliar with the MSI, it’s an SDK developed to enable applications to interact with a Cisco Medianet. One of the long standing challenges IT organizations have faced has been to harmonize the needs of applications and endpoints with the network services required to meet those needs. It’s been a case of ships in the night as network administrators have done their best to deliver services while having limited interaction with the endpoints and applications that leverage those services. Asking endpoints and applications to consistently implement all the networking protocols to enable them to leverage the network has often led to mixed results; inconsistent or incomplete protocol stack implementations led to interoperability issues with the burden usually falling on the end customer.

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