Guest Wi-Fi has become a must-have, not a nice-to-have requirement for our customers. Today, let’s talk about building customer engagement through guest Wi-Fi and how CMX Connect creates a new guest Wi-Fi experience. We also have a special offer to share if you’re interested in trying out CMX (Connected Mobile Experiences) Connect.
Offering Guest Wi-Fi is a No-Brainer
Have you ever found yourself constantly checking emails on your phone, whether you are in the supermarket, a sport stadium or your doctor’s office? We live in a connected world so when people lose their Internet connectivity, they feel as uncomfortable as if they are walking in the dark. According to a Cisco report , one in every three college students and young professionals believes the Internet is as important as air, water, food, and shelter. At college games, fans often leave at half time if they cannot connect to the Internet to post photos or tweet comments . Offering guest Wi-Fi has become a must, not an option, for most of our customers across all verticals such as retail, healthcare, sports and entertainments, and education.
Guest Wi-Fi is an opportunity to engage and delight your visitors
So you’ve decided to offer guest Wi-Fi at your venue, but how do you make the most of it from a business standpoint? According to a Hotels.com 2013 survey, the first thing hotel guests try is the quality of guest Wi-Fi, before the quality breakfast or even the comfortable bed . So guest Wi-Fi is a perfect opportunity for you to engage your visitors and increase customer satisfaction and loyalty. With a seamless one-click mobile-first onboarding experience, visitors can check-in on your business Facebook page, or provide email information for future promotional campaign. Since you also know the context and location of your visitors, you can offer personalized and relevant information to visitors. For example, first-time parents connect to the hospital’s guest Wi-Fi in the Maternity ward can be served a video on changing a newborn’s diaper .
CMX Connect is built to address these use cases
We have made significant improvements in the CMX 10.1 release and will continue to partner with our customers in this journey. So how does CMX Connect help you improve your business?
- We have a modern and intuitive user interface so IT managers can work with the marketing team to create guest portals, collect visitors’ information, and customize promotional offers by location. You don’t need a user guide or need to write any code to create guest portals. Figure 1 shows an example of the simplicity in building a portal page. Figure 2 provides examples of guest portals built by our tool.
Figure 1. Example of the portal builder tool.
Figure 2. Example of custom guest portals Read More »
Tags: Cisco Mobility, CMX 10.1, CMX connect, connected mobile experiences, mse, wi-fi
Cisco’s Connected Mobile Experience (CMX) solution employs data from the Wi-Fi network to generate information about devices visiting a venue, which in turn can be used by businesses to gain greater insight into the behavior of their customers and improve customer experience. At the center of the CMX product is the Mobility Service Engine (MSE), version 10 of which was announced at Cisco Live! Milan.
Mobile World Congress 2015 was another great opportunity to demonstrate the scale at which MSE 10 can now operate. The MSE 10 installation for MWC 2015 was entirely cloud-based and the week’s visitor data was captured using only a single box setup.
In the this blog, we’ll show how MSE 10 was used to generate custom reports during the event to give some interesting insights into how the conference unfolded.
Day 1 of MWC begins at 9:00am, when the main doors open for the first time. People begin arriving well before then and waited patiently to be allowed into the halls. We were able to witness this using a custom report focused on the registration area showing a graph of the number of visitors increasing as opening time approached (Figure 1)
This was also reflected in the heat map report, where a bright red spot can be observed representing the increasing number of visitors waiting to gain entrance (Figure 2) Read More »
Tags: #CiscoMWC, CiscoMobility, cmx, connected mobile experience, mobile world congress, Mobility Service Engine, mse, MSE 10.0, mwc
Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.
The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.
The New Analytics Dashboard
One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.
Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.
The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.
Figure 1 Visitor count for one of the days
Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »
Tags: Cisco Live Milan, Cisco Mobility, cmx, connected mobile experiences, mobility services engine, mse, MSE 10.0, wi-fi
Since the earliest maps, location accuracy has always been important. Just one degree off on the high seas and the seafaring navigator could be landing in Cuba instead of Florida. As we progress from GPS to indoor location, the quality of location accuracy is no less critical.
To define the quality of location, we really need to understand the variables that influence location. This is especially true with mobile devices in the mix.
Quality of location accuracy has three dimensions:
- Location precision
- Refresh rate
- System latency
These three vectors are functions of how well the infrastructure is engineered and how the Read More »
Tags: Cisco, cmx, connected mobile experiences, GPS, location accuracy, mobility, mobility services engine, mse
As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make it easier for customers using both MSE and PI to adjust to larger deployments. We also wanted to quicken the pace at which we could deliver features to the customers. Today I want to walk you through the landing page and configuration of the new MSE UI.
The landing page is the first thing one sees when logging into the MSE UI. This page provides the user with a basic snapshot of system health, an easy way to launch the apps, and a quick status of the various services on MSE.
The new UI highlights important parameters like CPU and Memory usage in order to give the user an indication of the stress being handled by the MSE.
Read More »
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