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Three Dimensions that Influence Location Quality

Since the earliest maps, location accuracy has always been important. Just one degree off on the high seas and the seafaring navigator could be landing in Cuba instead of Florida. As we progress from GPS to indoor location, the quality of location accuracy is no less critical.

To define the quality of location, we really need to understand the variables that influence location. This is especially true with mobile devices in the mix.

Quality of location accuracy has three dimensions:

  1. Location precision
  2. Refresh rate
  3. System latency

These three vectors are functions of how well the infrastructure is engineered and how the Read More »

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Revamping the MSE User Interface

As part of the WLC 8.0 release, we addressed customer comments and revamped the user interface (UI) for the MSE. We wanted to make it easier for customers using both MSE and PI to adjust to larger deployments. We also wanted to quicken the pace at which we could deliver features to the customers. Today I want to walk you through the landing page and configuration of the new MSE UI.

Landing Page

The landing page is the first thing one sees when logging into  the MSE UI. This page provides the user with a basic snapshot of system health, an easy way to launch the apps, and a quick status of the various services on MSE.

System Health

The new UI highlights important parameters like CPU and Memory usage in order to give the user an indication of the stress being handled by the MSE.

 mseui1 Read More »

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Show Me the Retail Data

retailSuccess in retail often comes down to a counting game.  How many people pass by your store?  How many come inside?   How long do they stay?  And most importantly how many ultimately buy?

Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone.  As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.

With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.

  • Who?
    Who is passing by the store versus coming in?  Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors.  Presence Analytics provides simple, quick reports on retail conversion metrics.   You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.

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Five Reasons to Upgrade Cisco’s CMX to MSE 8.0 Today

The highly anticipated Wireless Release 8.0 came out last week, and among the feature updates is a key set of enhancements and new modules for Cisco’s CMX solution that come with MSE 8.0.  These updates were designed to build out the breadth of location services available to organizations, as well as improve the user experience for customers working with the CMX solution. These enhancements make five great reasons to upgrade to 8.0 today and test out these new tools and features in your Wi-Fi location deployment:

1. Presence Analytics

This new feature enables the use of a single access point (AP) to determine device presence and dwell time. It provides a simplified way to leverage Wi-Fi technology to Detect, Connect, and Engage your customers. Retail stores, hotels, conference facilities, shopping malls, schools, and even city centers can greatly benefit from Presence Analytics. Unleashing this tool can help customers understand the basic, yet powerful, knowledge of the number of visitors to their space, time spent by the visitors, and frequency of visits. It can even provide a more in-depth look into the movement patterns of their visitors, while within their space, giving an understanding of which areas are most attractive to their client base.

Presence Analytics is very simple to configure by naming the entry, selecting the access point, and setting threshold values. Best of all, the majority of CMX Analytics reports are available automatically. All this allows customers to start using CMX Analytics without having to make any changes to their existing network and get immediate value from it.

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2. Enhancements to Guest Access
Those familiar with CMX Connect will know that there are two guest access solutions available to customers with Cisco CMX. The first, CMX Connect, provides organizations with a simple, secure way to provide guest Wi-Fi access. CMX Connect offers the option of custom splash pages using a zone-based captive portal.

In MSE 8.0, we have dramatically simplified how CMX Connect is configured. The administrator only needs to indicate information they’d like collected (such as, name and email), and the zones in which the template will be used. Read More »

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Top Coders Win Cisco CMX Mobility Challenge

Over 30 registrants competed in an online global Cisco developer challenge to use the CMX Mobility Services API and CMX in a new app using a simulated environment for a meeting host to automatically launch a WebEx conference, based on the location of the conference room where the meeting is scheduled.  Guidance was provided in a previous blog post, which you too can use to develop innovative applications to create your own Connected Mobile Experience.

topcoder

Numerous impressive submissions demonstrated how straightforward it was to create a new mobile application using the CMX APIs and SDK.  The winning entries submitted code, a video demo, and a read me file, which together conveyed their work using real-time location updates to trigger a context-aware push notification.

First place entry from a brand new TopCoder member “gitsIndonesia” received a check for $1500. It included very clean Android Java code which was well-designed and easy to follow, while applying object-oriented practices. It provided a great example of how to build a new location app from the ground up using the CMX APIs with no changes required for the server simulator since the client (the app) was used for location polling. Read More »

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