monetization
Mobility in the Store – More Dollars, Less Intrusive
2 min read
We’re rapidly closing in on the NRF trade show being held in New York on Jan. 12-15. Cisco is at the expo on Jan. 13-14, and will be featuring several company...
Unlocking Wi-Fi Enabled Value-Added Services
3 min read
Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they […]
The Next Generation of Wi-Fi Debuts in Beijing
3 min read
I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow. The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years. The membership includes a mix of […]
Location-Based Services & Monetization for Service Providers
1 min read
Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi. Cisco has been working with...
Location-Based Services & Monetization for Service Providers:
2 min read
Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi. Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) […]
Wi-Fi Value-Added Services Improve the Retail Bottom-line
3 min read
Retailing has always been a tough business. But, the move to online shopping, the challenging economy and changes in shopper’s behavior has placed even more pressure on traditional retail margins. Retailers are constantly looking for ways to get more people in to their store and to spend more. Traditional retailers have long envied the massive […]
Creating a Wi-Fi Monetization Virtuous Circle
2 min read
In the decade or so that Wi-Fi has existed, most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Now mobile operators around the world are asking how they can effectively use Wi-Fi to help them cope with the huge surge in mobile data traffic and to meet customer […]
The Monetization of Me: Calculating the Return on Exposure
4 min read
In a hyper-connected world, every consumer is continuously making a trade-off between the value of information and/or services they are receiving and the impact on privacy. I believe this comparison amounts to a “Return on Exposure” — a value exchange in which the consumer must determine if the value they’re receiving is worth what they […]
How Are You Weathering Industry Storms? Five Ways To Help SPs Turn Disruption into Transformation
3 min read
Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined the ways video is delivered and consumed; exponential growth in mobile data traffic devours network capacity […]