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How Will Mobile Operators Make Money in the Future?

The mobile market continues to evolve at a blindingly fast pace. It seems as though new faster, sleeker, and more powerful mobile devices are launched every day. And new categories of mobile devices are created almost overnight. The number of applications available to run on these revolutionary new mobile devices is staggering, numbering in the millions. The insatiable demand for mobile devices and new bandwidth-hungry applications is generating enormous amounts of mobile data. The Cisco Visual Networking Index™ (Cisco VNI™) predicts that these trends will cause global mobile data traffic to increase 11-fold from 2013 to 2018, surpassing 15 exabytes per month by 2018.

In spite of this phenomenal growth and insatiable consumer demand, many MNOs are struggling to profit from this mobile gold rush. Mobile operators are watching as their average revenue per customer (ARPU) flattens or declines. Despite increasing customer appetite for mobile data, minutes of use in their cash-cow voice business are falling off sharply, and usage of text messaging is peaking. In fact, Ovum predicts that 2018 will mark the first year of revenue contraction in the history of the global mobile market. Following four years of less than 1 percent growth between 2012 and 2017, revenues will decline by 1 percent in 2018, ending the year $7.8 billion lower than in 2017.

This mobile paradox – huge growth and customer demand, yet Read More »

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Cisco Monetization and Optimization Index ( MOI) Measures and delivers Business Architectures for Service Providers

Did you know that by 2018, there will be in excess of $600 Billion dollars of revenue opportunities in cloud, mobile and video?

Do you want to know the average cost per GB to deliver service over a Mobile IP network?

Do you want to know the forecast of how much would it cost per GB to deliver video services ?

ciscolive

With Cisco Monetization and Optimization Index ( MOI)  you can get answers to many such questions..

The Internet of Everything is driving change and opportunity for service providers.  Our Visual Networking Index Read More »

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Service Provider Network Monetization and Innovative Service Offers

Shruti's Final Portrait-1 copyBy Shruti Jain, Senior analyst, SP Thought Leadership

The latest Cisco Mobile Visual Networking Index (VNI) Forecast 2013-2018, highlights the following key trends:

  • The number of mobile users is growing: By 2018, more than 64% of the world’s population (7.6 billion people) will be mobile users.
  • The number of mobile end user devices and connections is increasing: By 2018, there will be more than 10 billion mobile-ready devices/connections–including 8 billion personal mobile devices and 2 billion M2M connections.
  • The mobile networks are becoming faster: Average global mobile network speeds will nearly double from 2013 to 2018.

So what are these ever-increasing number of mobile users doing with more devices on faster connections?  According to our analysis, mobile subscribers are using a variety of services ranging from text-based simple services to interactive multi-media mobile services such as video streaming and communications.

As mobile operators make significant investments to deploy higher performing next-generation technologies, they are coming up with innovative ideas to monetize these networks by creating new business models to offer customer value.  An example of this innovative approach is Bharti Airtel’s One Rupee Mobile Video Service, which addresses the end-user affordability issue while Read More »

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Identity Management: It’s About You, Not Your STB.

In an age where we routinely view content on our STBs, laptops and handheld devices, service providers are revisiting a fundamental issue – how to define their subscriber base. For decades, subscribers have been associated with the STB sitting in their homes. But as subscribers watch content on an ever-broader range of devices, that model is creeping into obsolescence.

Cisco’s Videoscape Identity Management platform offers service providers a means of managing subscribers that reflects the new reality. The model is oriented toward the subscribers themselves; the devices they use for viewing are no longer integral to their identity. Conceptually untethering subscribers from their devices has a liberating effect on the user experience: the content they have on one device can be viewed on another, and as far as subscribers are concerned, it matters not all at what that device is, what room of their house it’s in, or even where in the world they are. They can even pause what they’re viewing on one device and resume playback from the exact same point on a different device.

Looking at things from a service provider perspective, the newfound ability to target subscribers individually on any device opens a world of monetization opportunities, either by providing entirely new services or enhancing existing features. Below are six new features service providers can offer subscribers as a result of this shift: Read More »

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Observations from Mobile World Congress 2014

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and catch a glimpse of its potential future.  Much has changed in the industry over the last year since I reported my observations of MWC 2013.  However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile?

The following are my personal observations and extrapolations from the show, based on my conversations with operators, customer meetings, analysts, and colleagues, as well as from simply walking the show floor: Read More »

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