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Cisco Monetization and Optimization Index ( MOI) Measures and delivers Business Architectures for Service Providers

Did you know that by 2018, there will be in excess of $600 Billion dollars of revenue opportunities in cloud, mobile and video?

Do you want to know the average cost per GB to deliver service over a Mobile IP network?

Do you want to know the forecast of how much would it cost per GB to deliver video services ?

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With Cisco Monetization and Optimization Index ( MOI)  you can get answers to many such questions..

The Internet of Everything is driving change and opportunity for service providers.  Our Visual Networking Index Read More »

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Service Provider Network Monetization and Innovative Service Offers

Shruti's Final Portrait-1 copyBy Shruti Jain, Senior analyst, SP Thought Leadership

The latest Cisco Mobile Visual Networking Index (VNI) Forecast 2013-2018, highlights the following key trends:

  • The number of mobile users is growing: By 2018, more than 64% of the world’s population (7.6 billion people) will be mobile users.
  • The number of mobile end user devices and connections is increasing: By 2018, there will be more than 10 billion mobile-ready devices/connections--including 8 billion personal mobile devices and 2 billion M2M connections.
  • The mobile networks are becoming faster: Average global mobile network speeds will nearly double from 2013 to 2018.

So what are these ever-increasing number of mobile users doing with more devices on faster connections?  According to our analysis, mobile subscribers are using a variety of services ranging from text-based simple services to interactive multi-media mobile services such as video streaming and communications.

As mobile operators make significant investments to deploy higher performing next-generation technologies, they are coming up with innovative ideas to monetize these networks by creating new business models to offer customer value.  An example of this innovative approach is Bharti Airtel’s One Rupee Mobile Video Service, which addresses the end-user affordability issue while Read More »

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Identity Management: It’s About You, Not Your STB.

In an age where we routinely view content on our STBs, laptops and handheld devices, service providers are revisiting a fundamental issue – how to define their subscriber base. For decades, subscribers have been associated with the STB sitting in their homes. But as subscribers watch content on an ever-broader range of devices, that model is creeping into obsolescence.

Cisco’s Videoscape Identity Management platform offers service providers a means of managing subscribers that reflects the new reality. The model is oriented toward the subscribers themselves; the devices they use for viewing are no longer integral to their identity. Conceptually untethering subscribers from their devices has a liberating effect on the user experience: the content they have on one device can be viewed on another, and as far as subscribers are concerned, it matters not all at what that device is, what room of their house it’s in, or even where in the world they are. They can even pause what they’re viewing on one device and resume playback from the exact same point on a different device.

Looking at things from a service provider perspective, the newfound ability to target subscribers individually on any device opens a world of monetization opportunities, either by providing entirely new services or enhancing existing features. Below are six new features service providers can offer subscribers as a result of this shift: Read More »

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Observations from Mobile World Congress 2014

I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2014 in Barcelona. More than 75,000 people were estimated to have attended this year’s MWC, and its fabulous new conference facilities proved a great place to celebrate the industry’s accomplishments and catch a glimpse of its potential future.  Much has changed in the industry over the last year since I reported my observations of MWC 2013.  However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile?

The following are my personal observations and extrapolations from the show, based on my conversations with operators, customer meetings, analysts, and colleagues, as well as from simply walking the show floor: Read More »

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Mobile Monetization Takes a Step Forward

Brian WalshBy Brian Walsh, Service Provider Mobility Senior Marketing Manager

Among the discussions we had with global Mobile Service Providers in Barcelona at MWC 2014, here’s something that was certainly NOT breaking news: in the face of relentless growth of mobile data usage (see Cisco VNI), a top imperative expressed was to drive profitability by monetizing new opportunities.

What’s unfortunate is that the challenges continue to grow. Over-the-Top (OTT) competition continues to preempt new Service Provider (SP) services initiatives. New revenue partnerships with OTT and Content Providers remain elusive. And SP’s see more and more new sources of services substitution challenging their legacy voice & messaging services, for example, the WhatsApp move into voice services.

Of course, Service Providers also want to Read More »

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