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We Hear You: Retail Security Should Be Simple and SAFE

Retailers are in the business to sell, not to be stolen from. And they don’t set up shop to buy security products from companies like Cisco. However, attackers who target retailers have discovered that it’s much more lucrative to shoplift virtually rather than physically. So even if you focus on security rather than selling, you face a daunting task.

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The challenge of retail security is that it gets more complex by the minute. The combination of mobile devices, distributed services, increased customer expectations, virtual systems, and changing business goals creates a huge attack surface for fraudsters. Add in a pantheon of security vendors offering specialized products that don’t always work well together as well as a dwindling supply of qualified security personnel, and feelings of frustration and futility are understandable.

Our industry desperately needs a resource that addresses the problem from end to end and makes security easier to understand. Enter Cisco SAFE, a comprehensive and credible solution portfolio. SAFE uses a model to organize retail networks into areas that can be more easily understood from a security perspective. It looks at the threats that exist and the best practices available to defend against them. It helps manage the design, build, and maintenance of today’s retail networks.

SAFE provides “how to” guides tested in Cisco’s laboratories for complex security challenges. It maps your threats to the security capabilities you need at this time, which can help you avoid overspending and overcomplicating the defenses you need to protect your business.

Come see me at the National Retail Federation show in New York. At a Big Idea session, I’ll be speaking about how Cisco SAFE helps simplify retail security. We’ll be in Room 4, Level 3 of the Expo Hall, on Monday, January 18, at 12:45 p.m.–1:30 p.m. Learn more.

I look forward to meeting you there!

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The Foundation for a Business Relevant Network

With the growing influx of new mobile devices, connected things, bandwidth intensive applications and more data, the network is more relevant to business success than ever before.  Back in June of 2012, Cisco saw that we needed to move away from multiple network systems loosely linked together to an agile and simple infrastructure, streamlined policy and centralized management would be needed to support new business demands. We called it Cisco Unified Access and we aligned the solution to three pillars: One Network, One Policy and One Management.

For the last few years, we have focused on delivering new products and functionality under this Unified Access model. Below is a timeline of products released as part of the Unified Access framework. Cisco lead the way in delivering gigabit 802.11ac Wi-Fi., converged wireless control in access switches and through the acquisition of Meraki – a complete cloud-managed network solution.

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The timeline above doesn’t represent every feature and function we have delivered, but it shows Cisco’s commitment to this Unified Access model, both from a cloud-managed and on-premise solution perspective.

Today, Cisco is announcing a number of new products and new functionality to existing products that will help mobilize the workforce, secure the business and increase IT agility. The announcement includes the following: Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time – and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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