It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).
Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »
Tags: advertising, analytics, attribution, best practice, click attribution, consume, content, context, conversation, crm, customer, digital, engagement, Industry, location, location-based, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.
Location, location, location…!!!
A very clear trend visible here is how location had become a key part of the digital marketing language.
It was part of the Keynote addresses.
- Facebook’s former Director of Marketing is advocating it.
- Google are presenting on it and delivering workshops on it.
- Various booths talk about its importance.
- Numerous speakers mention it in their presentation.
- And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, SES, technology, trend, wi-fi, wifi, wireless
So my end of year blog to machine builders, and the loyal followers from whatever company.
The model is changing. Think about how personal electronics have changed your life. Do you listen to a CD in your car anymore? I remember back when I drove a “company car” but they allowed me to add things, and I added a 6 CD changer. It was in my trunk. This was in 1996. Do they even put CD changers in cars today? My wife just bought a new 4DSC, and ya know, there is no CD slot. So if we go for a trip I have to listen to her music. Fortunately we have a mesh.
So, huge changes in the music business model. Same for the book industry. Witness this: when we leave for a weekend I take my iPad. I have several books I want to read stored there. Are they on my iPad or the Cloud? I don’t care. I want them when I want them. And before today’s technology existed I would have needed to carry many different books with me. In my case today they are on my iPad, but tomorrow? Who knows? Can I get instant response from the cloud? I bet I can.
In the factory can you afford to ignore the cloud? You know your employees in the plant are going to be using devices that are far more advanced than what they have in the factory. Soon they will be suggesting that they can do “this” (whatever this is) better if they could only…. More on this topic early in 2012. Read More »
Tags: 2012, christmas, Cisco, cloud, machine builders, model, New Year, technology