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Mobility IoT Opportunity and Challenge

The Internet of Things (IoT) is widely accepted as a key business opportunity for Mobile Service Providers (MSP) in the next 5 years. One recent report from Analysys Mason, predicts $8 billion in new IoT/M2M revenues from 2013 to 2019 in APAC alone. Other report predict even larger business potential, but where everyone agrees is that new IoT revenue is essential to compensate for other declining areas of revenue such-as voice and messaging.


Telecoms Revenue Growth by Service Type, Asia-Pacific, 2013-2019. Analysys Mason.

So shouldn’t MSPs just open the network doors to the tsunami of IoT devices and watch the money roll in? While Read More »

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Expanding on Cisco’s Leadership in Policy Management

In June, we announced that Cisco was recognized by Infonetics Research as a Leader in the Policy Management scorecard, based on feedback from service provider customers, vendor market share, market share momentum, financials, brand recognition, reputation for innovation, and other benchmarks.Leadership_10NOV2015

One area of strength highlighted in the scorecard was Read More »

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Mobile Collaboration: Where Does It Rank on Your Priority List?

The way people collaborate is in the midst of an enormous shift. Whether you’re ready or not, it will impact how and where teams and employees conduct business.

In 2014 alone, global mobile data traffic grew 69% and nearly half a billion mobile devices were activated and connected. And by 2019? That traffic is expected to increase nearly tenfold.  Tenfold!

Collaboration is a major driver for increased mobile usage.  We’ve used chat and messaging tools to maintain personal connections for years with popular apps like FaceTime, WhatsApp, Voxer, and many others. With their success in fostering simple and straightforward communication, it was only a matter of time before these apps found their way into the business world. This “consumerization of IT” is paving the way for new breeds of business-class technology to redefine the boundaries of the workplace.

But it is more than technology fueling this shift.  The way teams form and work together has changed as well.  Entire functional teams may not even sit at a desk anymore, getting more done by working closely with customers, suppliers and far-flung colleagues, especially while on the go.  Supporting the needs of this increasingly mobile workforce is critical.  However, executing against those needs may leave you wondering where and how to start.

Aragon Measures the Market
Aragon Research took an early look at applications aimed at solving these challenges in its recent Tech Spectrum for Mobile Collaboration report. Aragon looks at the products designed to enhance teamwork and team building across the workplace ecosystem. These tools, according to Aragon, “Are making it easier for people to interact with internal and external colleagues and partners on any device, without barriers.”  And by 2020, Aragon estimates that 60% of users will rely on mobile collaboration as frequently as email.

Aragon Tech Spectrum Graphic

Read More »

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Personalizing Consumer Engagements with Location Data and Analytics – Find Out How at Location & Context World

Location, Location, Location. While location is always important in real estate (never more of an understatement than here in the San Francisco Bay Area), it’s becoming crucial in, well, LIFE itself.

Don't Get Spooked by Location Services_ Image 1_28OCT2015

November 3-4 | Palo Alto, CA

Let me explain the slightly dramatic statement. Read More »

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Don’t Get Spooked by Location Services – There Are More Treats than Tricks

Don't Get Spooked by Location Services_ Image 1_28OCT2015

November 3 – 4th, 2015 | Crowne Plaza, Palo Alto




The explosive growth in mobility, reaching over 11.5 billion devices and connections by 2019, is spawning unprecedented opportunities for businesses. With 74% of US smartphone owners now using location services – which are simply mobile technologies that identify location of people or things to capture analytics or engage customers – IT more business-relevant than ever. However location technologies are uncharted territory for most, and embarking on it can be somewhat daunting, and perhaps even a little scary.

So, in the ‘spirit’ of the approaching American holiday, Halloween, let’s shed some light on what location services really are, and what you can do with them – and perhaps discover that there’s nothing to be scared of.

Let’s start with the basics: Location-based services are one way many businesses are beginning to use mobile (and eventually ‘Internet of Things’) technologies to capture historical and real-time location information about user behavioral patterns. This is done by detecting smart phones and tablets, and using the data analytics to drive better business decisions. By knowing where users are and where they’ve been, companies can optimize the onsite experience and elevate engagement through time-relevant, personalized mobile experiences.

Let me give you some examples to make it real. Location data through mobile devices can answer a variety of important questions:

  • For business-to-consumer companies, you can learn: How many people come by my store or my department or my display? And of those people, how many actually stay? More importantly, how long? This helps you answer questions like, when should I schedule more salespeople or which promotions are grabbing people’s attention? And while this example is for retail, it’s just as relevant for hotels, theme parks, airports, stadiums, hospitals, and museums.
  • For business-to-business companies, location services can tell business leaders how employees are using the workspace – where do they congregate? Which spaces are well-used, and which ones aren’t? That data can help determine how to better utilize precious (and expensive) office space and resources.
  • For companies with expensive assets to manage, such as medical devices or manufacturing equipment, location services can help employees find any misplaced resources faster and reduce inventory replenishment when they think they’ve lost equipment.

Of course, while this sounds great in concept, location technologies cover a broad spectrum of applications, and it is difficult to know what is right for your organization. In designing Cisco Connected Mobile Experiences (CMX), we wanted to eliminate the all-too-frequently asked questions: Where do I get started? And how much do I have to invest to get results?

We understand that business leaders are under pressure to show near-immediate results from their IT investments. With our recent CMX 10.2 release, we enable customers to get up and running in less than 20 minutes using their existing current Cisco WiFi infrastructure. All you need to do is download a trial of CMX software, and define the zones of your Cisco Aironet access points to start detecting users and collecting analytics. From there, CMX begins capturing rich insights that quickly reveal valuable data – visitors, dwell time, peak hours, path correlation, and social analytics – insights that business leaders will immediately recognize as valuable. You can also quickly set up customized captive portals for guest WiFi, and deliver time relevant offers, all of which can be updated anytime.

Now, I’m sure that some readers might think: ‘its easy to procure a new system, but it can be a nightmare for IT to manage’. The good news is that Cisco CMX also addresses the complexity of managing multiple hardware solutions that can require multiple tools or platforms. CMX not only gathers data from both Wi-Fi access points and Bluetooth low energy (BLE) aware technology, but it can also serve as a gateway to monitor and eventually manage your beacons as well.

Another concern we hear about is integration. Most customers are looking to deploy mobile applications, but are faced with budget and compatibility issues that appear to stand in their way. To minimize those fears, Cisco works with leading companies across different industries to validate and test location solutions, so customers can be up and running faster with lower costs and fewer bumps for IT. Some examples include:
MazeMap supporting indoor navigation apps
Phunware providing monetized services across industries
Nevotek delivering apps for hotels to connect their guests
Intelligent InSites enabling solutions that interconnect hospital IT systems

Location services may look scary to some, but the reality is that location can be a major treat for your organization if you know what to look for. I invite you to join me next week at Location & Context World, where I’ll be discussing the opportunities and challenges for location-based services. Hope to see you there!

Location & Context World

  • Session: Location Insights & Customer Engagement Through Wi-Fi and BLE
  • Date: Tuesday, November 3 at 9:20am
  • Location: Crowne Plaza Cabana Hotel, Palo Alto, CA

And if you cannot make it that day, you can master the mysterious world of location-based services any time at

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