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The Pace of Change Demands Mobile Cloud

June 17, 2014 at 12:45 am PST

With organizations all over the world striving to make lasting connections with both their workforce and customers, mobile communications have fundamentally changed the way business works. And when you factor in the added influence of cloud computing, an exciting collision of technology -- known as the mobile cloud – has emerged as a major factor in significantly increasing the overall value of mobility.

Padmasree Warrior -  Chief Technology & Strategy Officer, Cisco.  Read her bio.

Padmasree Warrior -
Read her bio.

Mobile-Cloud Accelerates the Pace of Change: Blog by Padmasree Warrior

Do you find yourself wondering what are the possibilities that mobile cloud brings to the business world and how can we use what we already know to realize them?

In part one of a riveting new blog series, Cisco Chief Technology & Strategy Officer Padmasree Warrior answers these questions and dives even deeper into the growth of mobile cloud and how businesses in any vertical stand to benefit.

The Growth of Mobile Cloud

The growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. Already, mobile cloud has been a huge factor in the momentum behind the progress of the Internet of Everything. The dissemination of “Big Data” across an exploding number of mobile devices (more than 10 billion mobile-ready devices in play by 2018) is just one example.

For a visual perspective and numbers-rich look at why the Internet of Everything has the potential to grow corporate profits by more than 20% by 2022, take a look at the Pace of Change SlideShare.

Pace of Change from Cisco Business Insights

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The wearables industry which is estimated to grow into a $70 billion market over the next decade, is taking advantage of our need to connect on the go. An increase in wearables on the market is a direct result of mobile cloud technology. In a recent blog, Joseph Bradley discusses real-world examples of how mobile cloud is making for a healthier society.  You can also see wearable healthcare technology in action on Cisco’s healthcare and mobility SlideShare.

The collaborative economy is also another booming market built on mobile, cloud, and collaboration tools. Jeremy Owyang outlines in a SlideShare the fast growing numbers of solutions provided by start-ups and corporate organizations across multiple industry segments. Cisco is embracing this movement of crowd sourcing and sharing with inititiatives such as Cisco Customer Connection as noted recently by Forrester Charlie Dai’s blog.

Be sure to read Padmasree Warrior’s blog in the mobile-cloud  series:  Mobile-Cloud Accelerates the Pace of Change and share your feedback with the community. You can also follow @Padmasaree and join this conversation on Twitter: #futureOfMobility and #CiscoCloud.

Addition Resources:

Cloud World Forum

Cloud World Forum:  Nick Earle, Senior Vice President of Worldwide Services Sales and Channels at Cisco will be giving a keynote at Cloud World Forum (London, UK) on June 17th at 16:30.  His masterclass address will discuss how you can align your strategy and business for success using cloud.

[Podcast]  Hybrid Cloud – Different Clouds for Different Needs - Fabio Gori, Director of Worldwide Cloud Marketing at Cisco provides answers to big questions: As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? Fabio also tells us everything about Intercloud and Cisco investment on it.  Listen to the podcast.

 

 

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Create Your Future Network Today with Cisco Quantum

maywongWritten By Maywun Wong, Service Provider Mobility Marketing Manager

Imagine you are at the airport, waiting for to come home after a long trip.  You take out your phone to call your friend, and you immediately are alerted to a roaming offer that feels perfect for what you need.  Therefore, you select it and continue your phone call.  The woman next to you is watching a movie, and her phone has automatically been seamlessly offloaded from cellular to Wi-Fi to give her the best viewing experience.

Both of you are on the same network, but you have different experiences.   Because you each have unique needs, the network adapts to you, not the other way around to provide everyone with the best possible individual experience.

Your unique, personalized experience enables Read More »

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Next Generation Mobile Monetization

As I described in my previous blog How the Mobile Industry Will Make Money in the Future, the history of the mobile industry has involved huge and successful waves of revenue growth.  Lucrative revenues from the first wave of voice and the second messaging wave have crested and are now in decline.  Mobile data access has taken up much of the shortfall, comprising well over one-half of the total revenue of most MNOs.  However, the crest of this third growth wave is visible on the horizon as critical industry disruptors begin to shape a new mobile world.

The question for mobile operators everywhere is, what is this fourth, or next, wave of mobile growth?

Unfortunately there is no obvious tsunami-size fourth monetization wave cresting on the horizon for mobile operators. Unlike the preceding three waves, there will be no gold rush created by a single killer app, such as voice, messaging, or data. A lot of gold still remains in the mobile business, but it is going to come from multiple sources and require some sophisticated mining techniques.

Cisco believes that there are four key strategic thrusts, or monetization areas, for operators to create new value from their mobile business.

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1. Cost Optimization Read More »

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CMX Analytics at Cisco Live! San Francisco 2014

Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!

Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:

1.      Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.

Hourly Visitors for South Halls on Tuesday May 20

Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.

clusmse1 Read More »

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Join Cisco at the Light Reading Big Telecom Event in Chicago

June 13, 2014 at 12:19 pm PST

dawoodWritten by Sultan Dawood, Marketing Manager

As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with the Open Networking Forum (ONF), this event will comprises a conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees. The BIG Telecom Event (BTE) will be a single big-tent event that aggregates all the hottest areas across our industry – including SDN/NFV and the carrier cloud, Ethernet, telco data centers, service orchestration, packet-optical transport, mobile backhaul, mobile network security, 4G/small cells, service provider IT, content management, and business services.

The event will be held in Chicago next week, June 17-18, 2014. Cisco will be Read More »

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