If any doubts remained about the soaring demand for online media, the London Olympics probably dispelled them.
With 217 million viewers in the United States alone, it was the most-watched television event in history. But it also illuminated the evolving habits of online consumers. For starters, two events—the women’s soccer final and women’s gymnastics final—accounted for more online viewership than all events combined during the 2008 Olympics. Tablet computers, particularly the iPad, are driving this trend.
These kinds of striking transitions in online media consumption were top of mind during two gatherings that I attended last week. The first was a roundtable discussion of media executives in Hollywood, which I moderated; the other was a World Economic Forum Industry Partnership Strategy Meeting in New York, focused on media entertainment and mobility.
It was a privilege to be around such industry brain trusts and to share research from Cisco IBSG. Here are four core topics of conversation that emerged: Read More »
Last week, the blogosphere was abuzz with fresh insights on business mobility, BYOD, and collaboration. Cisco worldwide sales leader Chuck Robbins highlighted recent research commissioned by Cisco from the Economist Intelligence Unit. His blog talked about the risks and rewards that come with a business mobility strategy. The research showed that business leaders see this new mobile way of working as inevitable, even though it comes with a certain amount of risk for corporate data.
Chuck’s blog also briefly touched on another concept: culture. I recently spent some time speaking with customers about their mobility strategy, and culture came up in some of these conversations as well. When I think about Cisco and other companies I’ve worked with, a big part of corporate culture is defined by how we (as individuals) work, how we share, how we collaborate, and how “close” we feel to others in the workplace. Have you ever reminisced “when I worked for xyz-company, I really felt like I was part of a family?” I know I have.
In today’s non-stop global world, preserving culture is more important than ever, but technology and geography can conspire against culture – and so we have to actively work to preserve culture in modern business environments. One way to promote culture is to create a collaborative and open environment through the use of video collaboration, not just for remote employees, but in every meeting. While ideally every meeting would be face-to-face, the reality of mobility and BYOD is that we’re not always at our desks. Video puts us front-and-center. It forces us to tune in and focus on the conversation at hand. But it also drags our culture and our surroundings into the meeting. I saw this first hand speaking to a customer on WebEx this week, when he unexpectedly turned on his iPhone video, and marveled at how he could walk through his home, streaming video while speaking with me on the call.
And there it was! That simple act of sharing video turned a regular conference call into a vibrant, two-way engagement. If we can make it easy and enjoyable to use video collaboration in the new global, virtual, mobile workspace, we share more than just words – we share culture. And to do that in a mobile environment, you’re going to want a strategy and a partner that can get you there regardless of the device you are using at the moment, be it a traditional PC in an office or cubicle, a thin client delivering a virtual desktop, or a smart phone or tablet.
One thing is for certain – freedom to use a wide variety of items is having a profound impact on society and culture. Putting those devices to use to nourish and extend your corporate culture is an idea that some forward looking IT leaders are already turning into practice. How has, and how will video and mobility impact your workspace and corporate culture? The following info-graphic highlights some of the trends that are driving the need for a seamless blend of mobility, video, and collaboration across all your devices.
Click the tall info-graphic above to learn more, and them come back and post a comment! Tell me how the consumer usage of video and mobility are changing the culture of your company.
Recently I took a weekend trip to Sea Ranch, California, a coastal town 2.5 hours drive north of San Francisco. What was interesting (besides the great view and interesting architecture) was for three days there I had no cellular coverage on my mobile phone, but I was able to get access to the internet using Wi Fi in various locations. Being the classic connected and mobile consumer, my trip would have been much less enjoyable without some form of wireless connectivity
Cisco IBSG Retail Director Edward Westenberg recently published a paper on the impact of consumer mobility and what retailers should do to respond to the trend.
Peggy Casey, Cisco retail industry manager sat down with Edward to discuss his latest research and four areas of mobility that retailers should address:
I just finished reading Chuck Robbins’ blog on the BYOD trend and its impact on corporate culture. In the blog Chuck cites a recent study on how most executives are still uneasy about their companies’ mobile data-access policies… and it got me thinking about how manufacturers are dealing with this trend.
More and more manufacturing workers are adopting mobile technologies into their workspace, and are growing accustomed to interacting and working in a more visual, virtual, social, and mobile way. In fact a survey conducted by Manufacturing Executive this year noted that 63% of manufacturing companies permit their employees to bring their own devices (BYOD) to work, but only 17% of manufacturing enterprises have a formal BYOD strategy with clear goals and objectives. Manufacturers are struggling with how to create, deploy and enforce sound enterprise wide security polices around BYOD. Protecting intellectual property is only half the concern. Manufacturers must also consider how a breach in security will effect the safety of their workers and environment, as well as, their products.
Although security is a top of mind concern for manufacturers, the promise of deploying a sound BYOD policy can not be discounted. Empowering employees and partners with the freedom to collaborate and access video, data and voice on an open, mobile and personal platform can produce a culture that drives operational excellence, supply chain agility, and innovation throughout the entire manufacturing value chain from the plant floor up through to R&D centers.
For example if there is a problem on the manufacturing line, an employee with access to the company directory on their personal mobile device can locate and contact a supervisor or expert using Cisco Jabber and then launch with a single click mobile Cisco WebEx mobile, where they can show the problem using the video camera on the device and quickly collaborate to solve the problem.
Supply chains can now become more agile and flexible, because customers and the enterprise can analyze, monitor and track progress from order through successful delivery in real-time. Data is now not just captured, stored, analyzed and delivered, but is now acted upon, presented and shared with the appropriate people and systems in real-time.
In addition, a May 2012 Cisco Connected World Technology Report found that two of five survey respondents said they would accept a lower-paying job that offered more flexibility for device choice, social media access, and mobility than a higher-paying job with less flexibility. Crucial for an industry looking to retain and attract a qualified workforce.
Can manufactures continue to avoid the new BYOD paradigm, or are they just delaying the inevitable? Let me know your thoughts.
Freedom brings risks and rewards. And, that is certainly true when it comes to mobility for most organizations. Mobility unleashes our ability to communicate, collaborate and innovate across geographies. These rewards, however, come with security, policy and network management challenges. Not a day goes by that I don’t hear this first-hand from customers, partners, and providers as they think through the issues associated with bring your own device or “BYOD”.
And with more sophisticated mobile devices entering the consumer market, the BYOD trend will only accelerate. As 44% of workers use three+ devices for work each day, our customers now recognize that they need to think beyond the device and address the issues of secure data access and network management. Their challenge: how to “lock it down before they free it up.”
A recent global survey commissioned by Cisco from the Economist Intelligence Unit, Secure Data Access in a Mobile Environment, questioned 578 senior executives on the current and ongoing challenges stemming from increasing trends toward worker and user mobility, and how this has shaped company BYOD practices and policies. The respondents represented several different industries, with major ones including IT and technology (13%), financial services (11%), professional services (11%) and energy and natural resources (9%). Overall, the results found that although manyexecutives are uneasy about the security of corporate information on mobile devices, the trend is largely unstoppable and proper policies must be initiated to underpin access to this sensitive information.
In my new role as head of worldwide sales for Cisco, I oversee a distributed team of highly mobile professionals around the world who require the ability to “work their way” regardless of location, so I can relate to the challenges our customers are facing when it comes to managing the influx of personal mobile devices. Below are a few key findings from the survey, which are consistent with what I’m hearing from our customers:
Most executives are still uneasy about their companies’ mobile data-access policies.
42% say that C-suite needs secure and timely access to strategic data, yet, only 28% believe it’s appropriate to access this from mobile devices.
49% say the complexity of securing multiple data sources and a lack of knowledge about mobile-access security and risk are top challenges for their companies.
Larger companies are most willing to allow mobile access to critical data, but also impose stricter rules
47% of companies with revenue under $500m permit access on personal devices with policies that are more informal.
Over 90% of companies with over $1b revenue allow access to data via personal and company devices and have written and enforced security policies.
BYOD requires that companies take a fresh look at how they attempt to control devices and use. And importantly, mobile policies must not neglect social networking.
There is a gap in what is stated and what is allowed; 56% of respondents have policies for acceptable use of social networks on mobile devices, yet, 33% of the executives are restricted from discussing work on these platforms.
With an influx of devices, available infrastructure is the key influence on company policies around mobile access.
60% cite IT infrastructure requirements as the primary influence on policy around security and security related to mobile access
It’s clear from the survey findings that each new opportunity to further connect and engage employees brings with it a corresponding set of challenges. Social media will become a critical component in the world of BYOD, as multiple devices necessitate collaboration technologies that must work in tandem. Tools will also have to become adaptive, as social applications begin to overlay with collaboration technologies. Additionally, mobile applications will begin expanding into the mobile workforce, creating further implications for those working outside the firewall.
With this in mind, the creation of a collaboration strategy that integrates the right technology, the right culture and the right processes is key to unlocking the power of mobility. On the technology front, we know that devices are only as useful as the connections they have, which makes an intelligent network more critical than ever before.
At Cisco we’re committed to helping you address the challenges associated with BYOD so that you can enable your employees to work where and how they want, securely. I would encourage you to check out the full EIU report here, and then learn how Cisco and our partners can help you build a unified workplace strategy at www.cisco.com/go/yourway. Let me know your thoughts on the survey and how Cisco can help your business. We’re only just beginning to see how mobility will transform the enterprise and Cisco is excited to lead the way.