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Location Services & Air Travel

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize for planning layout, operations, and user-experience. One example could be using location analytics to differentiate the cost of advertising spaces in the terminal depending on how crowded a place is the billboard. And the shops and cafes are located in the terminal can not only track the number of visitors, but also to analyze the effectiveness of advertising. There are countless applications for the use of location analytics in the air travel industry, and Cisco along with our partner SITA are pioneering the way with Connected Mobile Experiences and Airport iFlow.

Having been at the Air Passenger Expo with SITA last week and following a series of customer discussions since then and in the weeks prior to the expo the awareness of location capabilities is ramping up very rapidly within the Airport/Airline industry.

  • Airports are looking to deliver value added services and customer experiences to their travelers, while getting enhanced insight and information that can deliver both operational and marketing benefits
  • Airlines are looking to also provide enhanced experiences to their passengers -- enabling ease of movement, navigation, notification and alerts for gate changes etc..

Connected Mobile Experiences Read More »

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Have You Registered for the April 17th One Network Deep Dive?

Activate the IT Transformation with Cisco Unified Access” Webinar Series: Part II Network Deep Dive, April 17

Wired and Wireless

In just two days, Wednesday April 17, we will have the 2nd live broadcast of the Cisco Unified Access webinar series. We will have excellent technical content to dig deeper into the subject of “One Network”, specifically converged wired and wireless access (CLICK HERE TO REGISTER). Read More »

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Cisco Partner Weekly Rewind – April 12, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important Cisco-related content you may have missed along the way. Let’s have it.

Off The Top

As partner event season kicks into high gear, we’re focused on some of Cisco’s biggest gatherings, including Cisco Partner Summit in early June and Cisco Live in late June. Of more immediate interest, however, is Cisco Marketing Velocity, which kicks off early next week in gorgeous Cannes, France. Check out the roster if you haven’t had a chance; there are some impressively big-name speakers on the schedule, ready to share the latest in insights, technologies, social media best practices and marketing techniques with more than 200 Cisco partners from around the world.

I asked Cisco partners that have attended Velocity in the past to share thoughts on why the conference is a worthwhile investment, and here’s a look at what we discussed. Meanwhile, keep an eye on the Channels blog and follow both @partnervelocity and @cisco_channels for coverage of the event. Read More »

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Get Ready for a Deep Dive into Converged Wired and Wireless Access

April 10, 2013 at 11:30 am PST

Wired and WirelessActivate the IT Transformation with Cisco Unified Access” Webinar Series: Part II Network Deep Dive, April 17

Your network is going through rapid changes as your user and business requirements continue to evolve. Before long (if it’s not already happening), the edge of your network will more than likely transition to a high performing Gigabit desktop switching network plus a highly reliable Gigabit Wi-Fi (802.11ac) network. Cisco Converged Access is an innovative deployment mode that has been optimized to support both the Gigabit Ethernet based and the Gigabit Wi-Fi based edge as a single network with excellent scale, security, and performance.

You might be thinking to yourself: Read More »

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Available Now: Cisco Retail Webcast “Build Customer Loyalty, Boost Store Revenue”

Do you want to increase sales by providing shoppers with the information they need when and where they need it – in your store?

Cisco Connected Mobile Experiences solution can help you do just that. Connected Mobile Experiences is a new solution that helps enables retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights.

Read More »

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