The consumerization of information technology has been a boon to innovations in the workspace. With mobile phones and tablets, today’s employees and consumers carry a significant amount of technologies on them. Retailers can leverage these technologies to enable employee productivity and improve customer experience if it can be managed effectively an securely.
Today’s consumers are technology enabled, capable of shopping any time, any location and geographically mobile. Catching and keeping these shoppers are not easy tasks for brick and mortar or e-Commerce retailers today.
What are some innovative ways the retail industry is adjusting to the needs of shoppers today?
Online Commerce with Pop-Up Stores and Personalized Products
This was the scene in San Francisco this week where IndoChino, a menswear provider and tailor company, set up a one week temporary location on the busy Market Street. Integrating made to measure tailoring, traveling locations and online storefront, this allows customers to get measured for custom suits on site and products delivered to home.
Future orders for personalized products can be placed online including shirts and accessories. The result combines the scaling of mass production with personalized products, online customer service and only one on site visit in pop up store locations.
Retailing on Wheels -- Going to where the shoppers are
Cisco’s Visual Networking Index Forecast projects 18-fold growth in global mobile internet data traffic from 2011 to 2016 – and predicts that mobile cloud traffic will account for 71% of total mobile data traffic by 2016. In a world where mobility is on the rise, enterprises are facing a rapidly evolving landscape, where more and more personal devices are coming into the workplace. Cisco’s Unified Workspace lets enterprises securely adapt to the increasing presence of personal devices, by offering a set of three Smart Solutions that integrate multiple personal devices securely and seamlessly to increase productivity and enhance collaboration.
Say you were on an advisory board for a city where population growth, traffic congestion, and demand for services (ambulances, police, & firefighters) presented major challenges, what actions would you suggest the city to take? Similarly, say you were managing IT operations for your company, what actions would you put in place to respond to the Bring Your Own Device (BYOD) trend and the potential impact on your network as users flood it with tons of iPads, Ultrabooks and other personal devices?
Before you rush out of the door to take action, you may want to ask yourself two questions:
- Is my action plan going to deliver a consistent and high quality user experience?
- Is my action plan sustainable, given the demand, available IT headcount and budgetary resources?
According to the Cisco Visual Networking Index, mobile network traffic is expected to increase 26-fold between 2010 and 2015, reaching 6.3 exabytes per month by 2015. Global mobile traffic will grow three times faster than fixed IP traffic over this period. Because of this, mobile operators are trying to align this phenomenal network demand with revenue growth.
WiFi represents a significant business opportunity for service providers. Many fixed, mobile or integrated SPs around the globe are either planning on or are already investing in WiFi services. Although commercial Wi-Fi hotspot services operated by specialized providers have existed for more than 15 years, WiFi is a relatively new business for the majority of SPs and has not reached the level of maturity of other well-established, “carrier-grade” communications services. In particular, unlicensed frequencies and less-developed service management capabilities impose operational challenges.