Nobody can question that location-based services are hot these days--especially in the retail space.
Retail in general is under increasing competition and pressure to maintain its revenues and profitability, especially physical retailers who are threatened by online businesses, ranging from one person outfits to global giants.
Physical retailers big and small are all facing the same phenomenon: smartphone users walking around their stores (inside and out). Google and Nielson recently reported that shopping queries are two times as likely to be in store. So people are actively on their smartphones in stores. The significance of this statistic to retail is that there is a huge opportunity here to optimize dollars, be it marketing funds or operational savings–all of which can be enabled by location-based services.
Cisco’s location based services using the Mobility Services Engine and the Connected Mobile Experiences solutions is market leading and generates a lot of interest among customers and I get the privilege of speaking with many retail business executives on a global basis.
In retail, the two big rocks are revenue and loyalty. The Cisco Connected Mobile Experiences (CMX) solution helps line of business leaders reach those goals by aligning with the mobility trend. Armed with the location-based services of CMX, you can captivate your customers by creating personalized, context-based engagement to boost loyalty, while generating location analytics data on customer movement patterns and behavior for optimizing operational costs. Read More »
We were pleased to accept a Small Cell Industry Award last night for small cell design and technology innovation for the Cisco Management Heartbeat Server (CMHS). We were particularly pleased because the CMHS is an example of a solution our engineering team developed in response to some real world issues we were seeing in our customer’s small cell network – one of the largest small cell networks deployed today.
Above: Partho Mishra,VP/GM, Small Cell Technology Group, Cisco
When small cells are deployed in the hundreds of thousands, there’s a need to scale the monitoring of the access points so that operations are simplified while customers are kept happy. The CMHS monitors connectivity and service status in real-time with ongoing heartbeats, and provides Read More »
According the recent report by Cisco’s IBSG Group, the Financial Impact of BYOD, letting employees bring their own devices saves companies money and helps them become more productive. 53 percent of survey participants have raised work productivity through innovative work practices—powered by their devices. Nearly half of all participants preferred BYOD over corporate devices.
The freedom and productivity gains of BYOD are great for employees, but it also creates new priorities for IT—especially for security. According to the BYOD and Mobility Security Report, security was a top concern for 70 percent of companies surveyed.
Just because employees are working on different devices doesn’t mean IT has to sacrifice security. The first step is in looking beyond the devices and putting together a mobility strategy. Cisco’s own mobility strategy is built around the network, not individual devices. It’s about viewing security as a way to allow individuals to work their way. Read More »
Shortly before we released this year’s Cisco VNI Forecast 2012-2017* on May 29th, I had a chance to contemplate the implications behind all the report’s data. The Forecast makes it clear that IP traffic will continue to grow “in leaps and bounds” through 2017, but there is so much more information lying hidden within the report.
* an annual projection of global Internet Protocol (IP) traffic, now in its seventh year,
used by companies, analysts, media, academia, and governments wordlwide.
For a quick overview of this year’s findings, read Thomas Barnett’s VNI blog post.
Here are six significant conclusions that came about in my review of VNI’s findings and what they mean for the future functioning of the Internet: Read More »
In wrapping up the series, we wanted to show you a specific example of how a cloud solution can be used in local government. The example in the video below will walk you through a local government scenario and demonstrate how cloud capabilities can enable agencies to improve agility and performance, increase operational efficiencies to reduce costs, and enhance on-demand citizen services, among other things.