Are you at #NRF14 this week? Join us in Booth 1954 and learn about our solutions to integrate next-gen technology into retail.
Superheroes and their super strengths have long captured our imaginations. Today, such daydreams – and abilities are getting just a bit closer to reality.
When your smartphone meets the Internet of Everything (IoE), it will make some common activities, such as shopping, a bit more super. Mobility has already assumed a central role in the retail experience, but how are increased contextual capabilities emerging across the entire customer journey?
This blog discusses how some retailers are connecting people to people and people to things, while tapping superpower abilities and making their brands and product experiences distinct.
With the superpowers of smartphones and IoE, retailers can insert themselves into crucial conversations with the customer by offering price matching, access to expanded inventories, suggestions, and shopping lists. All of these combine to keep shoppers engaged and moving along the journey – and beyond.
Read the full article: With IoE and a Smartphone, You Can Shop Like a Superhero
Tags: Cisco, CiscoMobility, connected mobile experiences, connected retail, future of mobility, Internet of Everything, IoE, mobility, network, retail, security, wi-fi, wifi, wireless
Mobility has changed our lives. Smartphones, tablets and laptops connect us at the touch of a button, no matter whom we’re with or where we are. In 2008, there were more smart, connected devices in existence than people on Earth. By 2020, there will be 50 billion of these devices – about six per person.
We’re moving rapidly into a hyper-connected world, where our devices relate not only with the cloud, but also with each other and the world around them. Here are five important insights into this new, engaged reality, as more objects and devices become linked to the Internet of Everything (IoE):
Read More »
Tags: CEA, CES, Internet of Everything, internet of things, IoE, IoT, mobility
We’re rapidly closing in on the NRF trade show being held in New York on Jan. 12-15. Cisco is at the expo on Jan. 13-14, and will be featuring several company speakers at the popular annual Big Idea sessions. I am honored this year to be one of these speakers, and am pleased to be joined by Bob Friday, Cisco’s vice president/CTO for Enterprise Networking – Mobility. Bob manages strategic wireless initiatives for Enterprise Wi-Fi, and we’ll be discussing the critical business issues of implementing mobile solutions in your store.
So what are the hot topics right now around mobility?
Retailers are going in some interesting directions here. Location awareness of customers is of course hot, hot, hot. Retailers want to learn from shopper behavior how they can best improve opportunities for sales. But, how can we do this without getting into the “creepy factor” of essentially stalking our customers down the aisles?
And, of course, every retailer wants to find shortcuts to ROI and monetization of the mobile platform. Part of this lies around the organization itself: It is common to see companies where IT and lines of business are simply not working together closely enough to get real value out of new technology. For example, I remember one store that was required by management to implement Wi-Fi. This was all well and good, but they didn’t implement any analytics for the new network. The result was that they have a cool technology but no idea of how to use it to engage shoppers, or even to identify how it is benefiting them.
In our session, Bob and I will discuss how you can use your Wi-Fi as a strategic asset – not just as the next awesome thing, but as a critical part of your engagement with shoppers. I’d like to also cover ideas on personalization vs. contextualization: This gets into how we can gather information without being intrusive. And we’ll talk about how to achieve ROI for your wireless investment and turn it into a new revenue driver. Please join us!
Time and Place:
“Detect, Connect, Engage: Enhance Your Customer Experience with Mobility,” with me and Bob Friday takes place on Tuesday, Jan. 14, at 9:15-10:00 am, in Room 4 on Level 3 of the Expo Hall. For those who can’t be there, a recording of the session will be available after the show. Visit Cisco’s NRF website to learn more, and do take the time to stop by Cisco booth #1954.
I’ll see you at NRF!
Tags: Big Idea Sessions, Bob Friday, location awareness, mobility, monetization, NRF, nrf14, retail, retailer, Rose Depoe, shopper, wi-fi, wifi
Are you back from holiday break all refreshed and ready to embrace 2014 with confidence?
Many organizations will see new devices on their networks given the recent massive holiday gift giving. In particular, educational organizations will be morst likely to be impacted. It seems there was no new hot toy (must-have gift) noted this year because kids want electronics. A recent survey indicated that 88% of kids ages 12 to 17 said that they most wanted a gadget as a holiday gift, with the majority (69%) requesting some kind of Apple device.
Students are returning to school with their shiny new electronic mobile devices and no hesitation to access the resources at school. Educational institutions continue to strive to enable users, while minimizing potential risk, and security continues to be the top concern.
Secure Mobility in Higher Education
Secure Mobility in K-12 Education
The challenge of secure mobility will persist as the device storm continues. 2014 opens with the Consumer Electronics Show in Las Vegas, January 7-10. The last couple years the show highlighted latest smart phones and tablets. It seems this year a heavy focus on the Internet of Things—with sensor-based devices that feed information to a computer over the Internet, further emphasizing the Any to Any problem, which changes the security paradigm. Any user on any device increasingly going over any type of connection, to any application, that could be running in any data center and on any cloud. Regardless of how or where our users are connecting, we have to provide the right levels of inspection and protection against malicious intruders who may steal sensitive data or disrupt business. Let’s start to think and be prepared for what organizations may see coming on their networks and what the security implications may be for next year.
Tags: byod, ISE, mobility, secure access, security
The holiday season which began with Cyber Monday on December 2nd 2013 has just ended and analyzing the impact on mobile commerce sales and location based services unveils some very interesting trends.
Firstly, at the macro level:
- Online shopping increased in the USA in 2013 by over 16% compared to 2012.
- From a mobility perspective, almost a third of all online sales (29%) were made from Smartphones or Tablets.
Clearly there are changes in the online marketplace, but in order to examine this a little further, let’s look at a few key questions to help understand what is happening in this marketplace:
- What are the major trends?
- Is mobile commerce just a US phenomenon?
- What impact does location based services have?
- Where are the main benefits coming from analytics?
- How is privacy fitting in to all this and how is the attitude of mobile consumers evolving?
Trends 2013: Read More »
Tags: analytics, Android, Cyber Monday, ecommerce, IOS, iphone, lbs, location, location based services, location-based, mcommerce, mobile, mobile commerce, mobile consumers, mobile device, mobile traffic, mobility, NRF, online shopping, privacy, smartphone, trends, wi-fi, wifi, wireless