Deloitte’s 2013 Annual Holiday survey came out with some staggering statistics:
- Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season.
- Nearly half of all shoppers will use social media to assist in shopping.
- 73% of shoppers will be influenced by coupons and promotional offers.
Retailers both online and in-store can no longer ignore the power of mobile technology and social media influence with shoppers. Shoppers using mobile devices inside stores are actually more likely to make a purchase when being presented with the right information. In fact, this isn’t only true for retailers, but across all industries. Whether it’s guests, visitors, patients or passengers, there’s a real opportunity for businesses to make an impression via the mobile device.
Today I am happy to announce our latest Cisco Wireless Software Release 7.6. As you may recall from Sujai Hajela’s State of Cisco WLAN blog earlier this week, Cisco’s Wireless group has been ahead of the competition with our dedication to delivering cutting edge, high performing technology to our customers.
Many features in Release 7.6 were designed specifically to enable our customers to take advantage of the latest mobile trends. Here are some of the highlights:
Connected Mobile Experiences (CMX)
CMX for Facebook Wi-Fi is a joint Cisco — Facebook solution for guest Wi-Fi. Read More »
Tags: access point, airport, christmas, Cisco, high density, holiday, hospitality, hotel, mobile, mobility, passenger, retail, school, shop, shopper, shopping, software release, student, technology, travel, university, wi-fi, wifi, wireless, WLC
New innovations in mobility are transforming our daily lives and the safety of our loved ones. As the growth of mobility enables more wearable devices and applications that include GPS and Wi-Fi features, it is becoming increasingly easier for parents to remotely monitor their children’s safety while managing their own daily tasks.
Gartner predicts that wearable electronics will be a $10 billion industry. A network is equipped to appropriately scale devices on the network will be essential as the number and types of connected devices increase in an Internet of Everything world. Enterprise networks and service providers must work together to best manage bandwidth and costs associated with network speed.
Read More »
Tags: Cisco, mobile, mobility, Sheila Jordan, value at stake, Wearables, wi-fi, wifi, wireless
With the adoption of the Internet of Things and Internet of Everything, advances in mobility and next-generation Wi-Fi are driving faster speeds, higher signal quality and more reliable connectivity, but how are they changing the way we think about mobile security?
As more people connect to both wired and wireless networks via smart phones, tablets and laptops, security will continue to be a top concern. New Wi-Fi models, such as Beamforming and Wi-Fi Direct, are helping drive mobile devices to the faster, more secure 5GHz band, therefore offering secure ways to enable the Internet of Everything to connect more people, processes, data and things.
As mobility trends drive new expectations from networks, a strategic and architectural approach to secure mobility is essential, and next-generation Wi-Fi makes this possible.
Read the full What Next Generation Wi-Fi Could Mean for Secure Mobility blog to learn more.
Tags: 11ac, Cisco, CiscoMobility, connected mobile experiences, future of mobility, mobility, network, security, wi-fi, wifi, wireless
The next wave of the Internet is driving the most disruptive change in history. Powered by mobile devices and apps—collaboration technologies that seamlessly allow people to work across multiple video and mobile devices—people are using technology to share ideas and opinions, and to reach the people and resources they need at any given moment. For the young Millennials who have grown up with the Internet, life flows seamlessly between the physical and virtual worlds. For professionals and executives, the Rolodex file of old has transformed into an online network for real-time, multi-person, topic-focused collaboration, not just as individuals but also in their enterprises.
The Internet of Everything (IoE) is accelerating this trend, creating real business value through the networked connection of people, process, data, and things. Earlier this year, Cisco® research identified $14.4 trillion in Value at Stake for the private sector that will be created or migrated among companies in the IoE economy over the next decade. Collaboration, video, and mobility will contribute 55 percent of this value—or $7.9 trillion in private sector Value at Stake by 2022.
Large global organizations are using collaboration, video, and mobility technologies to reach across time zones and organizational borders to spur innovation, solve complex problems, accelerate business processes, and reduce travel costs. These companies are investing in collaboration solutions because they can see direct benefits to their business—both in growing their top-line revenues and reducing costs to improve profitability.
In a recent survey by Forbes, more than 90 percent of respondents at companies that lead in collaboration technology adoption said that pervasive and extensive collaboration generates profound or disruptive innovation and enables efficient business processes. More than three-quarters of respondents agreed that collaboration accelerates business results and creates a competitive advantage.
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Tags: Cisco, collaboration, Internet of Everything, IoE, mobility, telehealth, TelePresence, video, Vishakha Radia, WebEX
This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively simple stumbling block – accepting that being an omnichannel seller changes how people work. I spend much of my time talking to retailers, and this really is a big issue.
For example, I have seen stores install – and then turn off – Wi-Fi deployments because they worry that associates will waste time surfing the web. And, yes, some might. But consider the cost compared to customers knowing more than your salesforce because they’ve been doing online research. It makes your team look uninformed, lowers the quality of service, and impacts sales. Obviously, you don’t want workers to play games all day. Instead, train them to find and use online product information, social media, and reviews that will help improve response to customers – and deal appropriately with the exceptions.
Related to this are issues around Wi-Fi access for customers. If you provide it for employees, please just go ahead and extend this to shoppers. Universal store access allows you to optimize your brand with both employees and customers (and enables far more effective analytics). I guarantee that you will lose relevance over time as consumers learn your store is one of the few without mobile service.
As well, I’ve met retailers who won’t add Wi-Fi because they are convinced that the only outcome will be showrooming and ultimate desertion. It’s time to shed the fear of this increasingly common customer practice. Instead, leverage it as a new marketing tool. You can drive sales by being part of the customer’s social media experience, delivering your own identity, branding, and incentives. A recent Accenture study shows that younger consumers still want the in-store experience, but they also expect retailers to integrate personalized shopping across all channels.
Let’s talk more about this at the NRF Big Idea Sessions in New York, where I and Jon Stine, Lisa Fretwell, and Kathryn Howe will be speaking on Jan. 13 and 14. Visit Cisco’s NRF website to learn more about these popular seminars, and stop by Cisco Booth #1954 to say hello.
The idea of omnichannel selling can be daunting, and getting the benefit may entail learning to manage a certain amount of risk. But you know – it’s just retail. The environment is becoming more device-driven and the way stores look is changing. But giving consumers what they want; interacting with, understanding, and nurturing them: It’s still the business of retail. And you know how to do that.
Tags: Cisco, Jon Stine, Kathryn Howe, Lisa Fretwell, mobile, mobility, NRF, omni-channel, omnichannel, retail, retailer, Rose Depoe, showrooming, store, wi-fi, wifi