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An Architectural Approach to Location-Based Services

When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.

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Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.

Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »

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Cisco CMX Enables the Future of ‘Digital Malls’ at the DIGIWORLD Summit 2013

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Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was “The digital gold mines”.

The event focused on digital innovation, especially its ability to create value with the emergence of new business models, and Cisco is a key member of the Digiworld Institute. Read More »

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Mobile Network Opportunities for Service Providers

To read the first part of the Network Matters blog series that focuses on how IT leaders can rely on a network to simplify the process of onboarding new mobile technology, click here. To read the second part of the series that discusses how an architectural approach to mobility is essential for the Future of Mobility, click here.

The ultimate goal of business mobility is to drive better productivity, heightened customer experience, and achieve a harmonious work/life balance.

As we’ve discussed over the course of this Network Matters blog series, businesses can support and shape further adoption of this key technology and capture its full benefits by implementing the right network solutions.

It’s also important to discuss how business mobility represents an opportunity for service providers (SPs). I’m going to address three of them:

  1. Consumerization of IT to offer cloud-delivered mobility services at lower cost-to-serve, as well as service delivery reinvention
  2. New emerging and monetizable business models to support consumer desire for unique service offerings
  3. Consolidation of the business mobility market to provide a more integrated, end-to-end value proposition

Service providers can deepen their enterprise customer relationships by addressing pain points and meeting new enterprise mobility challenges. According to a recent Cisco whitepaper, here are some ways SPs can embrace new mobile opportunities by focusing on comprehensive network solutions.

Read More »

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The Internet of Everything Connects Customers to Shipping Logistics, One Package at a Time

The most wonderful time of year is upon us. With the holidays just around the corner, many will be crossing off wish lists by shopping via their laptop, tablet or smartphone. Last year I was one of those that waited until the last minute to shop for the holidays and by the time I arrived at the mall, there was virtually nothing left to buy for my nieces!  I had to fight for a parking spot and was exhausted after the first half hour!

A recent prediction from e-Marketer states that online and mobile spending will increase about 15.1% year over year this November and December, showing just how quickly the Internet of Everything is enabling more e-commerce spending than ever before.

Kathy EnglishWith this increase in anytime, anywhere online shopping, how are delivery companies meeting this influx in demand? How are they ensuring on-time deliveries? How are they lowering operating costs and expanding reach? Over the next few months – and coincidentally during the busiest shopping time of the year -- I’ll be discussing how advances in cloud and mobility are propelling the Internet of Everything and transforming the shipping industry. And this change is starting with the customer.

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How Collaboration is Increasing Revenue for Manufacturers

November 18, 2013 at 2:56 pm PST

In my last blog post, I discussed how mobile collaboration is bringing flexibility to the manufacturing industry, offering transformational benefits in a variety of functional areas including R&D, operations, customer service and sales. Today, I want to take a deeper dive into not just how collaboration can reduce cost, but how it offers manufacturers the potential for real revenue growth.

Mobility Makes Real-time Impact_Cisco Manufacturing

The Opportunity
Along with rapid acceleration of the bring your own device phenomenon and the forecast that there will be 1.4 mobile devices per capita by 2017, it is becoming increasingly obvious that the manufacturing workforce is evolving and going mobile.  Yet, many manufacturers are still trying to substantively leverage collaboration and take full advantage of its benefits in a way that impacts the bottom line.

One key opportunity is to use collaboration to better connect product experts and customers. However, without effective collaboration tools, it can be difficult for sales to broker this communication. Mobility solutions enable sales teams and customers services reps efficient access to newly connected plant floor expertise, helping facilitate customer product questions in real time via phone call, text, e-mail or even videoconference. Not only is customer satisfaction improved, but also sales conversion rates increase when the salesperson or service rep secures answers to difficult customer questions before the competition can.

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