In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.
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Tags: Big Data, brand loyalty, Cisco, Cisco Consulting Services, FutureOf, innovation, Internet of Everything, internet of things, IoE, IoE Value Index, IoT, mobility, retail, value at stake
“Cyber threats. Security breaches. Hacking.”
As mobility becomes more pervasive, these words have become engrained in our work/life culture. The issue of cyber crime has earned national news headlines as governments across the globe grapple with how to build both secure and mobile-enabled infrastructures.
A few weeks ago, Cisco and Mobile Work Exchange released findings from a self-assessment tool that highlights some interesting statistics, enabling us to better understand mobile security best practices and vulnerabilities. The report specifically looks at government employees, 90 percent of whom claim to use at least one mobile device for work, and reveals that many government workers (41 percent) are putting themselves and their agencies at risk.
Here are a few other compelling findings:
- On mobile devices, 31 percent use a public Wi-Fi connection and 25 percent do not set passwords.
- 6 percent of government employees who use a mobile device for work say they have lost or misplaced their phone. In the average Federal agency, that’s more than 3,500 chances for a security breach.
- Despite the Federal Digital Government Strategy, more than one in four government employees have not received mobile security training from their agencies.
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Tags: architecture, Cisco, CiscoMobility, future of mobility, infrastructure, mobile, mobile device, Mobile Government, mobile security, mobile workspace, mobility, network, security, wi-fi, wifi, wireless
Aside from an ill-timed Milanese taxi strike and a lot of rain and snow, the first CiscoLive of 2014 was a fascinating week. Cisco EVP Rob Lloyd announced our latest Cisco ONE capabilities with a new APIC Enterprise module and the new Inter Cloud capability for moving workload (virtual machines) between private and public clouds. Both of these announcements underscore Cisco’s expansion into software-defined infrastructure. Now IT administrators can centrally apply policies across data center, WAN and access networks and transparently move workloads and apps across private and public clouds. Now, that’s agility. That’s lower operational costs.
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Tags: Cisco, cloud, Fast IT, infrastructure, infrastructure programmability, Internet of Everything, IoE, IoT, mobility, network, Network programmability, SDN, software defined
Wireless momentum continues worldwide and mobile data traffic expected to increase nearly 11-fold
Today, Cisco released its latest Visual Networking Index (VNI) Global Mobile Forecast, 2013-2018, projecting future mobile data traffic over cellular networks (2G, 3G, or 4G) and wi-fi off-load traffic. Our detailed research, including region-specific and some country-specific data, can be found in our complete white paper. Highlighted below for your convenience are some of the key takeaways.
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Tags: forecast, infographic, mobile, mobility, Service Provider, visual networking index, vni
If you’ve worked on a K-12 wireless network, you’ll know that one of the main customer careabouts is adapting to Common Core Standards. Online testing and BYOD places even higher demands on a high quality, high performing network. What exactly needs to be taken into consideration when designing these networks?
Join us tomorrow Wednesday, February 5 for a great, informational webinar packed with tips and tricks on how to design K-12 networks to optimize for Common Core. If you work in education IT or are a partner or network consultant that handles lots of K-12 school district deployments, this is the webcast for you. We’re starting at 10am PST and will run for about 45-60 minutes–and there’ll be a chance for you to ask questions directly to Cisco engineers.
Register here today, or read the full article: Is Your Network Ready for Common Core Standards?
Tags: bandwidth, byod, common core, computer based assessment, computer-based, district IT, educate, education, endpoints, high density, IT, K-12, K12, learn, mandated online testing, mobile, mobility, network, online testing, school, security, standards, state standards, technology, wi-fi, wifi, wired, wireless, wlan