Recently, I was able to chat with Forbes contributor Dan Woods about how Cisco increases productivity and efficiency of its sales staff through a methodical approach to mobility.
Specifically, today’s mobile landscape is demanding constant evolution. From listening and responding to the mobility needs of employees to deploying home-grown apps, a flexible and holistic roadmap for mobility and mobile apps is essential. While mobility continues to be a growing trend that offers businesses new opportunities, many companies have yet to fully realize the true potential of mobility.
With this in mind, many business leaders may ask:
How can my enterprise recreate Cisco’s approach to mobility success?
How can my organization realize all of the benefits a mobility strategy can offer?
Why Mobility Matters
You don’t have to look very far – probably the nearest airport lounge, coffee shop, or even living room – to see how the influx of smart, connected devices is changing how and where we work.
However, basic BYOD and mobility policies are becoming more comprehensive in order to support emerging trends like the rise of enterprise apps and demand for a faster and personalized user experience. In fact, according to a CIOL article, CIOs will continue to put mobile first, understand and invest in mobile enterprise apps, and integrate corporate mobility policies in the next year.
In addition, mobility – and its untapped potential – is shaping the bottom line.
A recent CIO Insight article sheds some light: A survey from Mobile Helix supports that CIOs and IT leaders recognize there is untapped business value potential from investing in mobility. Read More »
In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities.
One of the keys to establishing brand loyalty lies in enabling an experience that sparks an emotional connection between the consumer and the brand. The NBA is a great example of an organization with an ardent fan base whose loyalty is based on an emotional bond. But to transform that passion into higher merchandise sales and social media buzz, the NBA has been adopting some unique concepts.
Some of this innovation will be on display at the NBA All-Star Jam Session, which will take place in New Orleans, February 13-16. There, the NBA is deploying Cisco’s Virtual Mirror done with partner C-InStore. The full-length mirror enables shoppers to see enhanced virtual images of themselves. And while Cisco’s Virtual Mirror might not make a customer look 7 feet tall (yet), it will render an image of him or her wearing the official All-Star jersey, shorts, and other licensed apparel. That digital snapshot can then be shared with friends and family, capitalizing on the excitement of being at the event. Those who engage with the mirror will also receive a 20-percent discount off event merchandise, redeemable through a coupon sent automatically to their phones.
As mobility becomes more pervasive, these words have become engrained in our work/life culture. The issue of cyber crime has earned national news headlines as governments across the globe grapple with how to build both secure and mobile-enabled infrastructures.
A few weeks ago, Cisco and Mobile Work Exchange released findings from a self-assessment tool that highlights some interesting statistics, enabling us to better understand mobile security best practices and vulnerabilities. The report specifically looks at government employees, 90 percent of whom claim to use at least one mobile device for work, and reveals that many government workers (41 percent) are putting themselves and their agencies at risk.
Here are a few other compelling findings:
On mobile devices, 31 percent use a public Wi-Fi connection and 25 percent do not set passwords.
6 percent of government employees who use a mobile device for work say they have lost or misplaced their phone. In the average Federal agency, that’s more than 3,500 chances for a security breach.
Despite the Federal Digital Government Strategy, more than one in four government employees have not received mobile security training from their agencies.
Aside from an ill-timed Milanese taxi strike and a lot of rain and snow, the first CiscoLive of 2014 was a fascinating week. Cisco EVP Rob Lloyd announced our latest Cisco ONE capabilities with a new APIC Enterprise module and the new Inter Cloud capability for moving workload (virtual machines) between private and public clouds. Both of these announcements underscore Cisco’s expansion into software-defined infrastructure. Now IT administrators can centrally apply policies across data center, WAN and access networks and transparently move workloads and apps across private and public clouds. Now, that’s agility. That’s lower operational costs.
Wireless momentum continues worldwide and mobile data traffic expected to increase nearly 11-fold
Today, Cisco released its latest Visual Networking Index (VNI) Global Mobile Forecast, 2013-2018, projecting future mobile data traffic over cellular networks (2G, 3G, or 4G) and wi-fi off-load traffic. Our detailed research, including region-specific and some country-specific data, can be found in our complete white paper. Highlighted below for your convenience are some of the key takeaways.