In my last blog post, I discussed how mobile collaboration is bringing flexibility to the manufacturing industry, offering transformational benefits in a variety of functional areas including R&D, operations, customer service and sales. Today, I want to take a deeper dive into not just how collaboration can reduce cost, but how it offers manufacturers the potential for real revenue growth.
Along with rapid acceleration of the bring your own device phenomenon and the forecast that there will be 1.4 mobile devices per capita by 2017, it is becoming increasingly obvious that the manufacturing workforce is evolving and going mobile. Yet, many manufacturers are still trying to substantively leverage collaboration and take full advantage of its benefits in a way that impacts the bottom line.
One key opportunity is to use collaboration to better connect product experts and customers. However, without effective collaboration tools, it can be difficult for sales to broker this communication. Mobility solutions enable sales teams and customers services reps efficient access to newly connected plant floor expertise, helping facilitate customer product questions in real time via phone call, text, e-mail or even videoconference. Not only is customer satisfaction improved, but also sales conversion rates increase when the salesperson or service rep secures answers to difficult customer questions before the competition can.
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Tags: collaboration, Manufacturing, mobility, operational efficiency, revenue growth, video conferencing
When Benjamin Franklin coined the famous phrase, “time is money,” I am sure the advances of mobile technology were not on his mind. However, the adage is more relevant now than ever before as organizations evaluate their mobility and Bring Your Own Device (BYOD) strategies.
BYOD is Here to Stay
Earlier this year we announced the results of the Cisco IBSG BYOD Financial Impact study. The global research revealed interesting statistics about the financial impact of BYOD including:
- Mobile users are willing to invest in BYOD. Mobile employees who BYOD (“BYOD-ers”) spend on average $965 on their devices, and use 1.7 personal devices for work. They spend an additional $734 per year on voice and data plans for their BYOD devices.
- BYOD is delivering productivity gains around the world. Even with a broad mix of BYOD implementation levels, the typical company is, on average, saving money and its employees are more productive.
- Comprehensive BYOD pays for itself in hard cost savings. Apart from productivity gains, the major cost savings are in three areas: hardware, support and telecommunications costs. Read More »
Tags: bring your own device, byod, Cisco, future of mobility, mobility, partner
When it comes to mobility, everyone is learning fast in order to keep up. With what seems like daily advances in mobile technology and rapid consumer adoption, it is not getting any easier for organizations to break the cycle of reactive IT decision making. For many of our customers, enterprise mobility happened to them and the initial supporting architecture was built at light speed to respond to the demands of the business. While this approach was necessary to stop the deluge, it didn’t put all of the pieces in place to enable organizations to adapt the continuous change and emerging new realities of mobility. For instance:
- Users now connect to the network with three or more mobile/WLAN devices such as laptops, tablets and smartphones, resulting in complex wireless infrastructures and network bottlenecks.
- Inconsistent management tools and policies across the wired and wireless segments of the network increase the burden for network managers and drive up management costs and complexity.
- Employees demand access from devices not only within the corporation, but also beyond the firewall.
- Risk management dictates that corporate data must remain protected.
The need to balance productivity with security and coordinate business justification with the various line of business (LOB) owners has never been greater. IT leaders who want to break out of the reactive cycle of just keeping up must take a step back to evaluate what’s coming next. What changes are on the horizon? How will it impact my network? How can my network help me adapt to the changing needs of my employees?
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Tags: byod, Cisco, infrastructure, mobility, network, wi-fi
When we think of the term “collaboration” we can often get trapped in the cycle of thinking that it only applies to IT departments and the bottom line. However, it’s important to consider how the role of the enterprise is shifting thanks to the consumerization of IT. For example, how can IT leaders satisfy new user demands while unleashing the power of a sound mobile strategy?
With today’s technology-driven global economy, enterprise mobility and collaboration tools need to be about connecting communities, not just companies. Never has there been a time when more business processes extend beyond headquarters. Organizations need to enable all types of connections: From the mobile worker to the teleworker, from other businesses to target consumers, from traditional branch offices to the cloud. This any-to-any type of collaboration is no longer keeping the enterprise at the center. Instead, the future is driven by all types of users.
It’s clear that users expect to collaborate anywhere, on any device, with any workload. They want to collaborate like they’re in the office regardless of their location. IT leaders must keep user demands top-of-mind when working to deploy a BYOD policy. This can create challenges and opportunities in five key areas:
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Tags: business collaboration, byod, Cisco, cloud, collaboration, enterprise mobility, mobility, security
In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.
Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.
Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user. Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.
So, how does it work? Read More »
Tags: Cisco, connect, connected mobile experiences, context-aware, customer experience, guest experience, location, location based services, location-aware, location-based, mobile, mobile browser, mobility, network, technology, wi-fi, wifi, wireless