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Seeing Revenue Opportunities through the Data Forest: Monetization & Optimization Index

1I love football, especially the NFL. I grew up in Memphis — a city without a team. Oh, yes, we had WFL and USFL teams along the way. However, their owners could never convince the NFL to expand and let them in when the other leagues folded. We even hosted – though inhospitably – the once Houston Oilers for a year as their Nashville stadium was finished for the Titans. Now I am in the Boston area and am a big Patriots fan, but I watch games with any teams almost any time.

I was watching the Thursday night game the other night and saw the ad from Verizon Wireless for NFL Mobile. It’s only available from them. It reminded me that service providers are searching for new revenue opportunities as the market is undergoing a lot of change. They are seeing consolidation, new competitors and rapid technology shifts. At the same time revenues from traditional services are flattening out or, in a number of cases, starting to erode. An important challenge is determining what new services offer good growth opportunities.

There are lots of market opinions and reports that touch upon this issue. Yet, Read More »

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MazeMap and Cisco Lead the Way

A CMX Partner Ecosystem Blog

Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business outcomes. This blog is one in a series that will highlight several of our CMX Ecosystem Partners. Today—MazeMap.

MazeMap is a provider of indoor maps and navigation services. With MazeMap Indoor Maps, end users have interactive, searchable and linkable indoor maps available on all their devices. To ensure their indoor maps deliver richer, more informative experiences, MazeMap offers several capabilities.

  • Interactive Maps—MazeMap can build indoor maps from DWG/DXF files (CAD-format) and extract information to make the maps searchable and linkable. (See This process is nearly fully automated making it easy to update maps whenever there are changes to the building structure.
  • Map Editor—MazeMap provides a map editor for customers to control how their campus should appear, what should be searchable and what should be visible in the maps. Here customers can add points of interest making sure the maps are always relevant for the end users.
  • Indoor Positioning—MazeMap uses Cisco Connected Mobile Experiences to deliver “blue dot” location on the digitized map.
  • Indoor Paths—MazeMap can provide wayfinding information to help users navigate from their current location to their desired end point. With the map editor customers can edit the paths making sure that users are routed through the desired route, not necessary the shortest one. Customers can even see which routes are available for the mobility challenged to ensure everyone can navigate on their own.
  • Integration API—MazeMap can be easily integrated into existing applications such as loyalty apps or can integrate other data sources into the MazeMap navigation application.

In Step
Cisco and MazeMap have Read More »

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Join the Conversation: Where Shopping Experience Meets the New Digital Consumer

The demands of increasingly mobile and digital consumers are creating unprecedented complexity for retailers and brands.  How should retailers respond?  We’re going to tackle this question together on Twitter next Tuesday, October 27 at 1pm EST/ 10am PST.

Together, we’ll discuss questions such as:

  • Who is the new “digital consumer”?
  • What does the future of retail look like through the lens of digital technologies?
  • What have you learned about the behaviors and expectations of the digital shopper?
  • What is the role of security in retail?
  • Why “trust” is key in winning wallet share of the digital shopper?

It’s always been my experience that the best ideas emerge from a combination of people with different viewpoints, areas of expertise, and experiences.  That’s one reason I’m (@anabellepinto) looking forward to being part of the next #CiscoChat with my colleague, Ron Kjelden (@rkjelden), focused on how retailers can create shopping experiences that meet the demands of the new digital consumer. Read More »

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Wireless Field Day 8 Recap – Cisco Mobility Express Introduction with Brian Levin

In the beginning of the month we had the honor of participating in Wireless Field Day 8. For the unsure, the Tech Field Day crew brings in independent bloggers, speakers, and podcasters to vendors in the bay area for deep-dives. The 12 delegates of #WFD8 came by Cisco to discuss our approach to operational simplicity.  Greg Dorai, VP of Product Management, kicked off the Field Day with an overview of our sessions: 802.11ac Wave 2, CMX 10.2, and Systems Manager.


Next Brian Levin, Product Manager of Platform WLAN, introduced Cisco Mobility Express and discussed what 802.11ac Wave 2 means to Cisco. He gives an overview of the new capabilities found in the Cisco Aironet 1830 and 1850 access points, such as Multi-User MIMO (MU-MIMO). He then further went on to show on a whiteboard the provisioning process of Mobility Express.

Here are some questions that were asked during Brian’s first session on Mobility Express (time stamps included): Read More »

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Mobility IQ Provides Real Time Analytics at MWC 2015

Using a mobile tabletAs we begin our preparations for Mobile World Congress 2016 (hard to believe), I thought it would be fun to reflect on this year’s show. Cisco worked with the GSMA and the Fira again this year to deliver a carrier-grade Wi-Fi network to 93,000 attendees. After winning last year’s WBA Wi-Fi Industry Award for Most Innovative Hotspot Venue, we challenged the teams to do more this year. We staffed the Network Operating Center with Wi-Fi experts to ensure the network was always delivering peak performance, and we continued to push the envelope on network capability, demonstrating the pure power of a well-deigned carrier-grade Wi-Fi network in a dense trade show environment. I love this video that gives a behind-the-scenes peak into the NOC at work.

We also used Cisco Mobility IQ to gain business insights about Read More »

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