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Mobility Trends in the Air Industry 2014

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Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:

Airline Perspective:

  • During the next 3 years, 98% of Airlines are investing in  delivering Passenger Services via Mobile devices
  • With 97% investing in Personalization of services to customers
  • And 94% planning on delivering Customer Services via social media.

Wireless penetration onboard is growing.

  • with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »

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Partner Summit – New Mobility Solutions Require New Talent

At Partner Summit this week, Cisco announced a variety of new offerings for UCS and Mobility.

These solutions offer a host of benefits, helping partners up-level their conversations with customers and profit from high-margin services. However, to ensure partners can help their customers maximize the return on their technology investments, education is a critical piece of the Cisco solutions we offer. Cisco is dedicated to helping partners seize huge mobility opportunities spanning infrastructure, software and services.

As network environments become more sophisticated, incorporating the latest capabilities requires a higher level of aptitude for IT professionals. Properly trained and certified individuals are needed to make networks secure, cost-effective and reliable.

Recognizing the growing demand for professionals capable of designing, implementing, securing, and operating networks and mobility infrastructures, Cisco has designed a variety of training and certification offerings to support this increasing need, such as the CCNA Wireless, CCNP Wireless and CCIE Wireless.

Cisco authorized training and certifications provide organizations and individuals the skills, technical knowledge and expertise to capitalize on the changing business landscape.

Learn more about Cisco Certifications and Training on the Cisco Learning Network: www.ciscolearningnetwork.com

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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Cisco Mobility Gives Partners the Keys to Create Customized and New Experiences and Drive Customer Traction

First and foremost, I want to thank you for being a valued business partner. You are a top priority for us at Cisco and an extension of our sales team. If you’re attending Cisco’s Partner Summit event in Las Vegas this week, our goal is for you to gain valuable insight into new opportunities that will help your organizations increase margins, create new services offerings and expand your footprint with customers. As the mobility landscape continues to evolve, these opportunities are everywhere and we are constantly striving to open new doors for you to engage with existing and new customers.

Think about the customers you supported 10-15 years ago. IT was probably your first and only stop, whether it was the network IT administrator, CIO or CTO. If you take a closer look, all of this is changing. The customers you’re selling to today (and tomorrow) are situated all over different lines-of-business (LoB) within the organization – from the marketing department to the C-Level – because businesses are realizing that a wireless network affects more than just connectivity, it can also impact business outcomes. We want to help you sell into the chief marketing officer, marketing and advertising, sales and operations executives and the chief digital officer, or whoever it may be that will take you and your organization to the next level. Read More »

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Beyond BYOD to Workspace Mobility

Today I’d like to share some thoughts on Cisco’s approach to Business-to-Employee (B2E) mobility and draw attention to today’s mobility announcements.

After more then ten years working on the amazing roller coaster called Cisco Data Center, most recently leading marketing for our desktop virtualization solutions, I was looking for something different and equally exciting to dig my teeth into. As fate would have it there was an opportunity to help drive Cisco’s fast evolving Enterprise Mobility strategy. It shouldn’t be surprising to anyone that mobility is a big deal at Cisco today. We’re all experiencing the impact of mobile devices in our private lives -- and now more and more in the workplace too.

IT’s approach to mobile is changing too. Changing from “Look out! There’s a tsunami of mobile devices coming our way!” to “This mobile thing could really help make our organization more agile and our employees more productive and happy – let’s get in ahead of the tsunami and make it work for us.”

A recent Cisco mobility survey really brings this home. According to the survey, of the 400 mid-market and enterprise IT decision makers from the U.S. surveyed, 51% already had an organization-wide mobility strategy. Of those with a strategy, 63% actually thought having a strategy was helping them simplify their mobility projects. In another recent mobility survey, this time from Accenture, of 400 global IT decision makers, 73% said that mobility will impact their business as much as or more so than the web did!! That says it all.

I believe that mobility is a journey that every organization is making at its own pace. At Cisco we refer to this as the Mobile Workspace journey.

Mobile Workspace Solution Journey

The journey often starts with just simply securing mobile devices and their access to the corporate network, the device-focused phase. Whether corporate-liable devices or employee-owned (BYOD) or guest devices, IT’s first need is to provide an easy way to on-board them and let them get to the resources they are authorized to access. Read More »

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