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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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Ask The #IoE Futurist: “In an Internet of Everything World, Will the Smartphone Become Superfluous?”

In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Whether the questions are global in scope, such as how the Internet of Everything will shape our world, or small in nature, like our most recent Ask the #IoE Futurist question about batteries or today’s question about the smartphone becoming superfluous, I enjoy the challenge of answering them all.

A few weeks ago, brand new smartphones and wearable smartgear products were unveiled at Mobile World Congress in Barcelona. While many of the specs and capabilities of these emerging devices vary from manufacturer to manufacturer, they all represent a common theme: mobile devices are not only becoming more present in our daily lives, but also changing how we connect, interact and share experiences.

As the Internet of Everything (IoE) drives more connected things, data, people and processes, how will the future of smartphones evolve? Will the endless possibilities for connected cars, shoes and dishwashers mean that the smartphone becomes one extra device for us to carry?

In this Ask the #IoE Futurist post, I’ll answer a question from John Spade (@DaSpadeR), a Cisco Champion, about how smartphones might change in an IoE world. Here is John’s question:

Question: “The smartphone lets us bring the Internet with us, but in the Internet of Everything, will the smartphone itself become superfluous?”

Read More »

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Summary: Navigating Security Threats in a Mobile World

Security plays an important role in the success of mobility implementations worldwide. We assume security threats are always present, however it’s not always apparent where threats may arise from. Being aware of these potential risk areas is crucial.

Business decision-makers must gain insight into where these breaches are occurring. They should also understand why it is important for them to care, and how they can be aided by technical decision-makers to solve these issues moving forward.

Here’s a brief look into the where, the why and the how of embracing a secure approach to enterprise mobility and what it means for business leaders.

Cisco_NavigatingSecurityMobileWorld

Where are security threats? Today’s organizations are facing a greater attack surface as advanced mobile devices and public cloud services foster new attack models and increasing complexity within networks. To cover the entire attack continuum, organizations need to address a broad range of attack vectors with solutions that operate everywhere the threat can manifest itself: on the network, on traditional endpoints, on mobile devices, and in virtual environments.

How can threats be thwarted? The best approach is a proactive one, rather than a reactive one, especially when many organizations may not know when they are under attack. Business leaders must work with IT teams to institute a formal program for managing mobile devices and to ensure that any device is secure before it can access the network.

Why does a balanced approach to mobile security matter? In a recent blog post, I discussed the need for organizations to deploy a balanced approach to mobile security. This approach should focus more on protecting the network and proprietary data and less on implementing overly broad restrictions. IT needs to approach security with a user experience mentality. After all, if you overly manage devices, your adoption will be low and so will your return on investment (ROI). This approach can lead to greater opportunities to align threat intelligence and security best practices.

To learn more about this balanced approach to mobile security, read the full blog: Navigating Security Threats in a Mobile World.

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Navigating Security Threats in a Mobile World

Security plays an important role in the success of mobility implementations worldwide. We assume security threats are always present; however, it’s not always apparent where threats may arise from. Being aware of these potential risk areas is crucial.

Since mobility solutions offer users the ability to use devices on a range of networks and in a wide array of places, threats may come in unsuspected ways, or be inadvertently introduced into your enterprises network. For example, one recent study reveals that 80 percent of corporate security professionals and IT leaders recognize that “end user carelessness” constitutes the biggest security threat to an organization.

In addition, information from the Cisco 2014 Annual Security Report sheds light on the persistent security attacks that enterprises face. From hackers to malicious malware, it’s clear that security threats arise from unsuspecting places.

Given this knowledge, business decision-makers must gain insight into where these breaches are occurring. They should also understand why it is important for them to care, and how they can be aided by technical decision-makers to solve these issues moving forward. In this post I’ll discuss the where, the why and the how of embracing a secure approach to enterprise mobility and what it means for business leaders.

Read More »

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Achieving New Wi-Fi Heights

When it comes to the mobile internet at Cisco, there has been a great deal of coverage lately around the need for and advances in small cells to offer spectrum in places hard to get to from a cell tower, on ways to optimize the macrocell radios with SON capabilities, and even some ground breaking advances we’re doing with some of the world’s leading SPs on Hotspot 2.0 to enable a seamless mobile experience. In fact, this topic of Wi-Fi  deserves attention.  Not just because, according to Cisco Mobile VNI, by 2017 more traffic will be offloaded from the mobile network than will be on it, but also because it will be the primary way for many to get access to the network in the first place.  That was certainly the case a couple of weeks ago for many of the tens of thousands attending Mobile World Congress.

As the world’s mobility industry descended upon Barcelona for a week, a number of people (myself certainly included) wanted to avoid roaming data charges which could quickly add up – so we turned to Wi-Fi.  And this year, Cisco was proud to be able to help the staff of the Fira, the convention center which hosts MWC, deliver it free to all attendees, while offering Wi-Fi services to exhibitors.  The Fira selected Cisco Wi-Fi equipment last year,  and given the anticipated demand, we brought some of our experts to the event to help manage what ended up being one of, if not, the world’s largest single Wi-Fi deployment ever staged in a venue, even surpassing our stadium deployments during championship games.  Here are just a few of the stats that attendees and exhibitors generated: Read More »

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