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Service Provider Network Monetization and Innovative Service Offers

Shruti's Final Portrait-1 copyBy Shruti Jain, Senior analyst, SP Thought Leadership

The latest Cisco Mobile Visual Networking Index (VNI) Forecast 2013-2018, highlights the following key trends:

  • The number of mobile users is growing: By 2018, more than 64% of the world’s population (7.6 billion people) will be mobile users.
  • The number of mobile end user devices and connections is increasing: By 2018, there will be more than 10 billion mobile-ready devices/connections--including 8 billion personal mobile devices and 2 billion M2M connections.
  • The mobile networks are becoming faster: Average global mobile network speeds will nearly double from 2013 to 2018.

So what are these ever-increasing number of mobile users doing with more devices on faster connections?  According to our analysis, mobile subscribers are using a variety of services ranging from text-based simple services to interactive multi-media mobile services such as video streaming and communications.

As mobile operators make significant investments to deploy higher performing next-generation technologies, they are coming up with innovative ideas to monetize these networks by creating new business models to offer customer value.  An example of this innovative approach is Bharti Airtel’s One Rupee Mobile Video Service, which addresses the end-user affordability issue while Read More »

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Going on the Mobility Offensive

April 7, 2014 at 12:31 pm PST

Are you still being ‘defensive’ with your mobility strategy? Truly embracing mobility is not about offering Wi-Fi or a comfy chair. Getting offensive with mobility involves the planned intersection of technology and business strategy allowing you to outthink and outpace your competition.

Episode 145 of TechWiseTV includes some of our favorite new stuff announced at Interop.

Watch the entire episode right now.

Quick summary -

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Enterprise Mobility and the Award-Winning Cisco Prime Service Catalog

We are proud to announce that the Cisco IT internal implementation of Cisco Prime Service Catalog, dubbed the Cisco IT “eStore”, was honored (and ranked #25) in the InformationWeek Elite 100 awards this week – as one of the most innovative uses of business technology in 2014. You can read more about the awards here.

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(If you haven’t heard about Cisco IT’s eStore, be sure to check out my recent write-up about eStore. You can also read the case study here, and read more from Adel du Toit who blogged about Cisco IT’s initiative here last June.)

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The Cisco IT eStore was also nominated as a finalist for a Consumerization of IT in the Enterprise (CITE) award. Stay tuned as the award winners will be announced at the CITE conference at the end of this month.

We are thrilled to see Cisco IT being recognized for it’s internal Cisco Prime Service Catalog deployment.  It’s a great testament to the innovative partnership between our product engineering teams and our internal IT organization.

That’s not all … This week at Interop Las Vegas, adjacent to the InformationWeek Elite 100 awards ceremony, was the announcement of the new Cisco Mobile Workplace Solution – where Cisco Prime Service Catalog serves as the unified IT storefront for mobility services (you can read a great overview of the new solution from Jonathan’s blog post here). We showcased a live demo of the award-winning Cisco IT internal implementation of the Cisco Prime Service Catalog: the Cisco IT eStore.

As enterprise IT organizations adopt and implement their mobility strategies, they are learning just how much their end users expect and need in today’s increasingly mobile environment. For example, they need a simple, easy-to-use, and automated solution for ordering all of the mobility and other workplace services an IT organization may offer – rather than having separate portals for requesting smartphones, tablets, mobile apps, desktop software, laptops, or BYOD services. A unified service catalog and single access point for all IT services increases workforce productivity, with a better employee experience and improved satisfaction with IT.

As Jonathan describes in the blog post linked above, organizations typically begin from a device-focused approach. IT often focuses on corporate-liable devices or employee owned devices, providing an easy way to onboard these devices and access basic services. Then, organizations progress to the application-focused phase, where the enterprise leverages mobile applications to provide productivity and empower employees.

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The third and final step in the enterprise mobility journey is experience-focused. After having fulfilled the initial device-focused and app-focused stages, organizations are becoming experience-focused and prioritizing service automation to improve the employee experience and provide an easy-to-use, automated self-service experience.

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Ask The #InternetOfEverything Futurist: “In the Future, Will Clothes be Delivered to your Dressing Room in Your Size?”

In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Be sure to check out the previous Ask the #InternetOfEverything Futurist blogs and videos about the advances of battery technology and the future of smartphones.

As a kid, I was fascinated by the popular cartoon “The Jetsons.” Set in a futurist space community called Orbit City, the Jetson family had it all: a flying car, a household robot and a machine that helped members of the family get dressed.

Today, the technology the Jetsons used to live their life in the sky doesn’t seem too far-fetched. In fact, I’ve previously written about how close we are to seeing flying cars become a reality. We’ve also seen how the growth of the Internet of Everything (IoE) is connecting more and more people, data, things and processes – leading to a plethora of robots to clean your kitchen floors and an influx of connected things built to make our lives easier. A Cisco-powered infrastructure is what’s driving this the transition to an Internet of Everything world.

There is tremendous development in Jetsonian retail options. Online shopping via mobile devices, digital dressing room mirrors and a host of ready-to-wear connected devices (wearables) are changing how we shop and what we choose to buy. In one “Jetsons” episode, Jane and Judy Jetson use a “dress selector projection machine” to find an outfit to wear. Similar to what the creators of the Jetson’s predicted, we just beginning to see an iteration of this type of technology bring the runway to your dressing room or clothes closet. However, will this type of business model actually work?

In this Ask the #InternetOfEverything Futurist post, I’ll answer a question from Lauren Malhoit (@malhoit) a Cisco Champion, that points to this type of retail and fashion evolution. Lauren asks:

Question: “A recent Fast Company article mentions a retail business model where clothes are essentially delivered to you in the dressing room in your size. Do you think a model like this would work?”

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