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Our Data, Ourselves

We’re generating digital information at an exponential rate. It’s coming from more devices that are more connected than ever and getting smarter all the time.

  • In 2013, global mobile data traffic stood at 1.5 exabytes per month – the equivalent of 4,100 text messages each second.
  • By 2018, that will reach 15.9 exabytes per month – or 43,709 text messages each second! And 96% of that mobile data traffic will be “smart” traffic!

Welcome to the next wave of the Internet – the Internet of Everything. Imagine the amount of data we’re creating in this evolving digital world as more and more people and things connect. Technologies like cloud and mobility are fueling this growth – with the cloud as key enabler in helping us make sense of this data deluge. Global data center traffic is expected to triple by 2017, and cloud services and applications will make up 69% of that traffic.

Data itself (or simply storing it in the cloud) only gets you so far, however. The value lies in what you do with it, gaining insight and knowledge derived from data to empower your life and lead you to greater wisdom. That’s the real power behind connectivity. On a personal level, it calls for taking ownership of your “digital self,” leveraging cloud-enabled services not just for storage but to “talk” and interact with the digital world in a dynamic way and in real time. This can lead us to understand aspects of ourselves in ways never before possible – and harness actionable data to make better decisions that improve our lives.

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Service Provider Network Monetization and Innovative Service Offers

Shruti's Final Portrait-1 copyBy Shruti Jain, Senior analyst, SP Thought Leadership

The latest Cisco Mobile Visual Networking Index (VNI) Forecast 2013-2018, highlights the following key trends:

  • The number of mobile users is growing: By 2018, more than 64% of the world’s population (7.6 billion people) will be mobile users.
  • The number of mobile end user devices and connections is increasing: By 2018, there will be more than 10 billion mobile-ready devices/connections--including 8 billion personal mobile devices and 2 billion M2M connections.
  • The mobile networks are becoming faster: Average global mobile network speeds will nearly double from 2013 to 2018.

So what are these ever-increasing number of mobile users doing with more devices on faster connections?  According to our analysis, mobile subscribers are using a variety of services ranging from text-based simple services to interactive multi-media mobile services such as video streaming and communications.

As mobile operators make significant investments to deploy higher performing next-generation technologies, they are coming up with innovative ideas to monetize these networks by creating new business models to offer customer value.  An example of this innovative approach is Bharti Airtel’s One Rupee Mobile Video Service, which addresses the end-user affordability issue while Read More »

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Going on the Mobility Offensive

April 7, 2014 at 12:31 pm PST

Are you still being ‘defensive’ with your mobility strategy? Truly embracing mobility is not about offering Wi-Fi or a comfy chair. Getting offensive with mobility involves the planned intersection of technology and business strategy allowing you to outthink and outpace your competition.

Episode 145 of TechWiseTV includes some of our favorite new stuff announced at Interop.

Watch the entire episode right now.

Quick summary -

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Enterprise Mobility and the Award-Winning Cisco Prime Service Catalog

We are proud to announce that the Cisco IT internal implementation of Cisco Prime Service Catalog, dubbed the Cisco IT “eStore”, was honored (and ranked #25) in the InformationWeek Elite 100 awards this week – as one of the most innovative uses of business technology in 2014. You can read more about the awards here.

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(If you haven’t heard about Cisco IT’s eStore, be sure to check out my recent write-up about eStore. You can also read the case study here, and read more from Adel du Toit who blogged about Cisco IT’s initiative here last June.)

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The Cisco IT eStore was also nominated as a finalist for a Consumerization of IT in the Enterprise (CITE) award. Stay tuned as the award winners will be announced at the CITE conference at the end of this month.

We are thrilled to see Cisco IT being recognized for it’s internal Cisco Prime Service Catalog deployment.  It’s a great testament to the innovative partnership between our product engineering teams and our internal IT organization.

That’s not all … This week at Interop Las Vegas, adjacent to the InformationWeek Elite 100 awards ceremony, was the announcement of the new Cisco Mobile Workplace Solution – where Cisco Prime Service Catalog serves as the unified IT storefront for mobility services (you can read a great overview of the new solution from Jonathan’s blog post here). We showcased a live demo of the award-winning Cisco IT internal implementation of the Cisco Prime Service Catalog: the Cisco IT eStore.

As enterprise IT organizations adopt and implement their mobility strategies, they are learning just how much their end users expect and need in today’s increasingly mobile environment. For example, they need a simple, easy-to-use, and automated solution for ordering all of the mobility and other workplace services an IT organization may offer – rather than having separate portals for requesting smartphones, tablets, mobile apps, desktop software, laptops, or BYOD services. A unified service catalog and single access point for all IT services increases workforce productivity, with a better employee experience and improved satisfaction with IT.

As Jonathan describes in the blog post linked above, organizations typically begin from a device-focused approach. IT often focuses on corporate-liable devices or employee owned devices, providing an easy way to onboard these devices and access basic services. Then, organizations progress to the application-focused phase, where the enterprise leverages mobile applications to provide productivity and empower employees.

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The third and final step in the enterprise mobility journey is experience-focused. After having fulfilled the initial device-focused and app-focused stages, organizations are becoming experience-focused and prioritizing service automation to improve the employee experience and provide an easy-to-use, automated self-service experience.

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