Employee are now unchained from their desks; mobility frees the ability to work anyplace, anytime, and from any device. This is revolutionizing the type of productivity and efficiency businesses see from their workforce- large, medium, or small. While realizing business efficiency and growth, midmarket IT is struggling to balance objectives (make the network for you) and challenges (limited resources).
Midmarket IT Objectives
Leverage the network as a strategic asset
To increase employee productivity and gain competitive advantage;
Better serving customers,
Thus realizing overall growth
Midmarket IT Challenges with Mobility and BYOD
The advent of mobility and BYOD, while unleashing unprecedented levels of communication and collaboration, brings challenges to IT. Mobility enables BYOD. BYOD enables multiple types of employees, logging in from multiple types of devices, from multiple locations. Users are demanding access to the Internet and applications wherever and whenever they want. Chaos? Anyone reading this won’t need the laundry list of concerns. It’s there.
This blog is the third of a series on how retailers are addressing the challenges of becoming an omnichannel business. We’ve talked about how omnichannel selling is not really about rushing to invest in some whiz-bang technology – in fact, I think stores often try to do too much at one time.
Instead, a smart approach to your implementation is to find the low-hanging fruit – projects that have the highest probability of effectiveness and can be measured against business targets as a whole. Remember that every store has its niche, and one size does not fit all. By achieving rapid successes up front, you gain funding for the next piece of your strategy, building from success to success to achieve omnichannel entry.
For example, some retailers look at how to make it easier for shoppers to buy and return where they want. Stores don’t carry the same selections from region to region, and they need processes and systems to make such an approach successful. The key is inventory management: figuring out how to sell, reorder, and exchange products in stores that also serve as fulfillment centers.
Other retailers focus on building a strong relationship with shoppers through excellent customer service. For example, instead of picking up the red bat phone or having “Customer assistance on Aisle 3” called over the loudspeaker, consumers can contact remote experts on their own mobile device or through a kiosk. Still other stores may put resources into user interfaces, branding, and site useability. These personalized approaches also pay off in better information about the customer, allowing retailers to use video analytics and sensors to get help to the shopper faster.
To help stores define their best path forward, they often make use of “innovation platforms,” systems designed to allow you to quickly set up and try out new merchandising, practices, or seasonal locations. Innovation platforms let you experiment with capabilities that leverage organizational strengths, hitting on the cylinders you want to address. Each success helps build the business justification for the next stage, supported by your cost/benefit analyses, baselines, and measurements.
Let’s talk more about this at the NRF Big Idea Sessions, where I’ll be speaking on Tuesday, Jan. 14, 2:00-3:00 ET, in Room 4. My topic is “Detect, Connect, Engage: Enhance your Customer Experience with Mobility,” and I’ll discuss how to personalize the mobility journey and new strategies for delivering a meaningful customer experience. Visit Cisco’s NRF website to learn more about these very popular seminars. As well, please take time to attend some of the demos in Cisco booth #1954. These include several technologies that fulfill the requirements discussed above.
The Internet of Everything (IoE) is no longer a prediction. It is reality. As I think about the infrastructure needed to truly capture its value, I immediately think the network needs to be:
Why are these qualities a necessity for a thriving programmable infrastructure? Simply, it will allow enterprises to be ready for today’s business needs and tomorrow’s new business models.
Organizations must be able to quickly, intelligently and securely leverage their infrastructure to keep pace with business transformation driven by emerging cloud and mobile technology.
Today’s world is dominated by what Gartner Vice President David Cearley calls the “four powerful forces: social, mobile, cloud and information.” An infrastructure must increasingly demonstrate it can add value to the business, by rapidly and securely rolling out new services, apps and capabilities in a connected world.
As the saying goes, the constants in life are death and taxes. We all know there are more than those two, including change and its counterpart, disruption. Business success will result from responsiveness and adaptation that will happen at a rate and with intelligence that we’ve only begun to get our heads around. And, most CIOs I speak with are asking about how they can adapt and scale their infrastructure to be prepared as the Internet of Things evolves into the Internet of Everything.
Learn how your infrastructure can be intelligent, flexible and secure during constant business transformation. Click on each interactive tile to discover relevant facts.
This change brings big implications for IT. The role of IT is changing, in the face of cloud and mobile apps, and the growing understanding that every company is a technology company. From the consumerization of IT to what Gartner Vice President David Cearley calls the “four powerful forces: social, mobile, cloud and information,” IT must increasingly demonstrate it can add value to the business, by rapidly and securely rolling out new services, apps and capabilities in a connected world.
IT leaders today are faced with solving challenges on a daily basis. They must determine solutions that create more efficient businesses, develop innovative ways to reach customers, and all the while positively impacting the bottom line. What’s helping drive these solutions and transformations in business?
The answer is mobility. Leaders are leveraging mobility to improve business – from personalized experiences to new operating strategies. This is what is keeping business ahead of the curve.
Our latest edition of Mobilize offers insights from other C-level executives that can help you realize the need for innovation to keep your business at the top of its game. In addition, you can gain insights from industry experts across many industries, such as:
The Mobile Marketplace
Learn more from your peers in Mobilize and help your business face the challenges of innovation and keep it moving forward toward success.