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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Ask The #InternetOfEverything Futurist: “How Will Emerging Technology Preserve and Enhance the Past?”

In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Be sure to check out previous Ask the #InternetOfEverything Futurist blogs and videos about the advances of battery technology, future of smartphones, new retail models and how new solutions will integrate with our five senses.

Imagine being able to watch your entire life happen before your eyes or being able to recall specific memories and events, as to relive them the exact way they happened. As the Internet of Everything (IoE) and the network to support it evolve, our lives will be able to literally flash before our eyes.

Today, the first versions of this technology are being developed and utilized to create digital copies of landmarks and monuments. For example, cyber archivists are increasingly using a 3D data recording processes that utilizes a spinning laser on a tripod to collect millions of points of information. Once objects or monuments are fully scanned, the archivists combine the collected data with photographs and then create a virtual version that can be used in classrooms around the world or for various other applications.

Not only will we be able to create an index of digital copies from buildings, monuments and landmarks, this technology will advance to the point that we can record and organize event sequences that take place over the course of our lives. However, this information is useless unless in can be securely accessed in real-time. One point is clear, with this influx of connected people, process, data and things, the Internet of Everything depends on a stable and secure network as we make our own history come to life.

In this Ask the #InternetOfEverything Futurist post, I’ll answer a question from Cisco Champion, Robert Novak, who asks about what the Internet of Everything will mean for preserving our past and our building our future. Robert asks:

Question: “How do you see emerging technology being used to preserve and enhance the past?”

Read More »

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Girls Among the Geeks: Why Women Should Absolutely Seek Careers in Tech

Choosing a career in technology turned out to be one of the best decisions of my life. At one time, however, it seemed counterintuitive to enter such a male-dominated industry. I’m not an engineer. I don’t have a degree in computer science. The only traditional tech skill I possessed was a small knowledge of HTML programming language, which I at one time used to put up static web pages. Today, that skill is useful only for editing blog posts.

What I was trained for was design. I moved into technology because it offered me a fresh way to leverage those talents while having a bigger impact. As a designer, I was taught to understand the context of a problem and to generate insights and creative solutions. I switched from a career in print design because technology was providing exciting new ways to reach people. I found it fascinating and wanted to be a part of it.

Apparently, I’m in the minority. A Forbes article cited research from Maria Klawe, a computer scientist and president of Harvey Mudd College, in listing some of the main reasons women don’t choose tech careers. Many believe that they won’t find a career in tech interesting, while others fear they won’t be good at it. A third concern is working in such a predominantly male bastion.

I have to say that my experience on all three counts has been just the opposite.

Read More »

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Cisco Partner Weekly Rewind – April 25, 2014

April 25, 2014 at 7:30 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Sherri Liebo wrapped up her revenue generation marketing series this week with her final post on CRM implementation. It’s a nice look at “closing the sales funnel from top to bottom” by tying your CRM implementation in with your other operational implementation.

Be sure to check out this final blog post and feel free to go back and revisit her other revenue generation marketing blogs in the series for some great insight from Sherri. As always, let us know what you think!

Bob Gault Talks Cloud

You’ve seen Bob Gault talking a lot about cloud on the Channels Blog lately. He always has a lot of good things to say and Channelnomics recently invited him to speak with them about how partners need to change their culture for the cloud.

You can see the highlights of Bob’s interview on the Channelnomics page and you can listen to the podcast interview in its entirety as well. Read More »

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Understanding the Changing Mobile User

Mobile communications today is virtually indistinguishable from the first mobile call that was made four decades ago.  We have gone from monster handsets to pocket-sized portable computers.  Mobile communications has become an essential part of our daily lives.  For mobile operators and other companies operating in this space it is essential to know the facts about the mobile market and how the mobile user is changing.

The recent video by Cisco “Understanding the Changing Mobile User” provides key insights for SPs into how mobile users are using LTE, Wi-Fi and their changing mobile behavior.  The video identifies options for operators to be successful in the changing mobile world.

The Read More »

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