In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering a Freemium service:
1.) Encourage users to upgrade up to a higher-price, higher-quota mobile data service in order to get the Freemium service. We’re seeing more and more of this approach, especially in conjunction with LTE service offers. For example, in the early days of Verizon Wireless’ LTE roll-out, it offered a free 1-year subscription to NFL Mobile Premium to drive subscriber upgrades from 3G to its LTE data plans and smartphones / Mi-Fi devices. Now, with the adoption of LTE services well underway, Verizon Wireless is leveraging its significant investment in NFL content rights by offering NFL Mobile Premium as a Freemium service to users who opt for one of its new “More Everything” pricing plans. In many markets where mobile data usage is low, some operators have taken to offering “zero-rated” usage of popular social media sites such as Facebook and Twitter for a period of time, usually 6 to 12 months, during which the data used does not count towards the subscriber’s monthly quota. The goal of this approach is to get the user accustomed to using these services over mobile so that he or she subscribes to a data plan at the end of the Freemium period.
2.) Entice users to eventually pay a premium for a more Read More »
Tags: data plan, freemium, LTE, mobile, mobile operator, mobility, wi-fi
Mobile Making It Happen
The Internet of Things (IoT) is opening up a world of real opportunities and rapidly transforming our communities, our cities and our daily lives. The second annual Internet of Things World Forum (IoTWF) in Chicago, October 14–16, 2014 marks a defining moment in the growth of the IoT.
While today most of the current IoT solutions do not have the ability to seamlessly connect and service the types of devices expected to be part of the 40 billion “things” forecasted to be activated by 2020. Yet mobile operators can uniquely deliver the connectivity (e.g., 2G / 3G / 4G / Wi-Fi / Small Cell) required to all devices anywhere, anytime, any place. Add in the mobile operator’s service delivery platform with the agility to activate thousands of devices at a time, the scalable cloud capacity for reduced OpEx, and a new application development platform enabling increased service creation velocity –and you’ve got a winning formula. So if you plan to attend this year’s IoT World Forum in Chicago make sure you sign up for the session the “The Value Delivered by the Service Provider in IoT“ and listen to service providers discuss how to improve IoT experiences, increase business impact, and make money while doing it.
- AT&T SVP, Kevin Petersen – AT&T Digital Life
- Sprint Director, Mohammed Nasser – Connected City
- Orange Deputy Director, François Duquesnoy — Orange Smart Cities & Territories
The Topics We’ll Cover: Read More »
Tags: AT&T Digital Life, AT&T Kevin Petersen, Cisco Quantum™ Virtualized Packet Core, EPC, Evolved Packet Core, Home Security, IoT, IOT Cloud Connect, iot world forum, Jim O’Leary, M2M, mobility, packet core, PMB, Premium Mobile Broadband, Service Provider, Sprint, Sprint Mohamad Nasser, Vodafone India, Vodafone India Vishant Vora
For the past 125 years, Globe University has focused on hands-on training to ensure the career success of students offering associate, bachelor’s, master’s and doctorate degrees, as well as diploma and certificate programs. A recent article from the magazine Campus Technology showcases how they are pioneers in adopting new technology in the classroom. They have a systematic program dubbed as edUX (Educational User Experience) to integrate tablets into every program they offer. In addition, they work with an e-book platform called VitalSource and use Blackboard technology in the classrooms. Students are also encouraged to use technology. For example, math and science instructors use videos from the Khan Academy, the business school recommends Twitter accounts and the librarian encourages using EasyBib for book citations.
In the past few years Apple introduced mDNS services such as AppleTV, file servers and printers that use a Zero Config-based technology for service advertisement and discovery called Bonjour. While this technology works well in the home, which is a flat L2 network, when it is deployed in a K-12 or enterprise, it does not lend well over a L3 network. In 2013, Cisco introduced Bonjour Services Directory on the AireOS 7.4 and Service Discovery Gateway (SDG) on the Catalyst 3K, 4K, 6K and 5760 Series controllers with release IOS-XE 3.3. The future releases further optimized the functionality in 7.5 release, 8.0 release and IOS-XE 3.6 release. In this blog, I will share deployment details of unified access at Globe University and how they use Application Visibility and Control (Cisco AVC) to track applications in their network and the Bonjour Services Directory to manage AppleTVs in the classroom.
Read More »
Tags: access point, AP, Cisco, controller, edtech, education, higher education, Khan Academy, LAN, mobility, network, online learning, technology, technology in the classroom, wi-fi, wifi, wireless, wlan
Businesses today are required to meet multiple challenges with respect to connecting users to applications.
First, it is no secret that the demands of employees and users are great–they expect access to enterprise resources and their work via more mediums than ever before–by personal laptops, tablets and smartphones, both at home and on the road. The Internet of Things (IoT) is the latest technology where we must now prepare for a world where everything is connected. From Wi-Fi-enabled sensors for treatment care to vending machines for restocking or even sensors linked to power controls.
In addition to meeting demands of workers and all of these connected devices, there are also security challenges associated with connecting these devices into business networks to balance productivity with keeping advanced security threats, insider misuse and data breaches at bay. Read More »
Tags: Cisco AnyConnect Secure Mobility Client, Cisco ISE, mobility, mobility security, security
Organizations today face many challenges when it comes to providing an optimum work environment. How can you turn your office space into a next-generation workplace? The answer is collaboration technology. Collaboration technology enables you to create workspaces that meet the changing needs and preferences of your employees. You can connect the unconnected, improve employee engagement, and address the realities of an increasingly virtual work environment.
In my experience, keeping pace with rapidly changing employee preferences and aligning technology requires organizations to update network infrastructure design. They need to expand employee capability and flexibility while strengthening overall network security. As more devices come online through the Internet of Everything (IoE), the workplace must evolve. And evolve in a way that meets employee needs and encourages collaboration, especially across global teams.
Our organizations face many challenges when it comes to providing optimal work environments, including:
- Enhancing employee collaboration within geographically dispersed teams
- Encouraging more efficient work
- Minimizing the cost and disruption of deploying new IT hardware and applications
- Retaining the best employees
As I covered in a previous post, I think it’s important for Read More »
Tags: Cisco, CiscoMobility, collaboration, connected mobile experiences, future of mobility, mobility, network