Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive Officers in leading retailers especially those from a marketing or operations persecutive some interesting comments and trends are emerging.
Retail & Location Analytics
Firstly about a year ago retailers were looking at LBS and saying we must have this, were unsure how to use it to effectively drive their business.
Today in April & May 2013 these executives are equally as excited about the possibilities location services brings to their business, however they are also putting an even greater focus on the ROI. When vying for capex resources a compelling business case is one that has a clear return on the investments needed. When considering a guest WiFi deployment and associated location based services the business cases emerging are varied especially when speaking with some global retailers. Read More »
Tags: Cisco, Cisco Advanced Location, location, location analytics, location based services, location services, mobility, mobility services engine, mse, network, release, retail analytics, revenue, Thinksmart, wi-fi, wifi, wireless network
In the last MSE blog, my colleague Lucy discussed wIPS as a feature of MSE Release 7.4. To further the conversation around Release 7.4, I’m going to describe the new licensing scheme.
We at Cisco believe strongly in the mantra of valuing customer satisfaction. Feedback we received on the Mobility Services Engine (MSE) licensing scheme inspired us to make the following adjustments in a new licensing scheme, which is available as a part of the MSE software release for version 7.4 along with Advanced Location Services:
- AP-based licenses to align with Controller and Cisco Prime Infrastructure: In the earlier releases, you needed to plan and try to predict how many Endpoints you expected on the network before buying the license. Now it’s easier to buy Location Services licenses by simply buying based on the AP count and what services from the MSE you anticipate deploying for your network.
- Simplified WIPS SKUs: Adaptive wIPS licensing scheme was already AP-based so we just reduced the number of SKUs(1-AP, 100-AP and 1000-AP SKUs) for Local Mode and Monitor Mode licenses. Read More »
Tags: access point, advanced location, analytics, AP, aWIPS, Cisco, connected mobile experiences, customer, feedback, license, licensing, licensing scheme, location, location services, mobility services engine, mse, release 7.4, SKU, WIPS
As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize for planning layout, operations, and user-experience. One example could be using location analytics to differentiate the cost of advertising spaces in the terminal depending on how crowded a place is the billboard. And the shops and cafes are located in the terminal can not only track the number of visitors, but also to analyze the effectiveness of advertising. There are countless applications for the use of location analytics in the air travel industry, and Cisco along with our partner SITA are pioneering the way with Connected Mobile Experiences and Airport iFlow.
Having been at the Air Passenger Expo with SITA last week and following a series of customer discussions since then and in the weeks prior to the expo the awareness of location capabilities is ramping up very rapidly within the Airport/Airline industry.
- Airports are looking to deliver value added services and customer experiences to their travelers, while getting enhanced insight and information that can deliver both operational and marketing benefits
- Airlines are looking to also provide enhanced experiences to their passengers -- enabling ease of movement, navigation, notification and alerts for gate changes etc..
Read More »
Tags: analytics, Cisco, location based services, mobility, mobility services engine, mobility; location; location analytics; mse; mobility services engine; wi-fi; wireless; network; release; cisco, wireless
To continue the MSE Blog Series, I’m going to take you on a journey to dig deep into one of the features of Release 7.4, wIPS!
With the increasing popularity of BYOD, wireless security has become an eminent concern for Network Administrators. Cisco Unified Wireless Intrusion Prevention Solution (WIPS) is dedicated to protecting the wireless network security and provide a secure wireless experience to the clients. Cisco, allied with Flukes Networks, to constantly monitor new wireless intrusion techniques, develop new signatures and provide preventive solutions. In 7.4 release, we added the capability of detecting 802.11 frame fuzzing attacks. The new signatures patterns, for detecting such attacks, are available through WIPS profile configuration in NCS. These signature patterns are enabled by default and provide the full level of security. The user, however, could tune them to get the desired protection level.
Read More »
Tags: 11ac, 802.11ac, Cisco, Cisco Unified Access, Converged Access, gigabit, gigabit ethernet, gigabit Wi-Fi, LAN, mobile, mobility, mobility services engine, network, wi-fi, wifi, WIPS, wired, wireless, wlan
The great (relatively) untapped kingdom of ‘indoor wireless’ may be the next great frontier?
With expectations of WiFi connectivity for just about any business we visit these days, there is no reason this next step for making the physical world more accessible should not be adopted. Indoor location services offer the chance for us to use our ever-present smart devices to navigate large facilities easier than ever before. This also represents great opportunity for retail to touch (and measure) customers better than ever before as the struggle between bricks and mortar vs. online shopping continues.
Fierce Broadband Wireless covered the recent Qualcomm and Cisco announcement around Hotspot 2.0 and Passpoint and you can see how this continues to heat up. It is valuable for so many reasons.
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Tags: location, location based services, mobility, mobility services engine, mse, TechWiseTV, Thinksmart, wireless