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Location Services & Air Travel

As mobile devices are increasingly part of our lives, whether or not airports provide wireless is increasingly becoming an expectation of connected mobile consumers. With all these passengers roaming through airports on their mobile devices, having an airport Wi-Fi network presents countless opportunities for airport business leaders to tap into location intelligence and analytics to optimize for planning layout, operations, and user-experience. One example could be using location analytics to differentiate the cost of advertising spaces in the terminal depending on how crowded a place is the billboard. And the shops and cafes are located in the terminal can not only track the number of visitors, but also to analyze the effectiveness of advertising. There are countless applications for the use of location analytics in the air travel industry, and Cisco along with our partner SITA are pioneering the way with Connected Mobile Experiences and Airport iFlow.

Having been at the Air Passenger Expo with SITA last week and following a series of customer discussions since then and in the weeks prior to the expo the awareness of location capabilities is ramping up very rapidly within the Airport/Airline industry.

  • Airports are looking to deliver value added services and customer experiences to their travelers, while getting enhanced insight and information that can deliver both operational and marketing benefits
  • Airlines are looking to also provide enhanced experiences to their passengers -- enabling ease of movement, navigation, notification and alerts for gate changes etc..

Connected Mobile Experiences Read More »

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Announcing Cisco Advanced Location Services Availability

You heard about the new features packed into Cisco Wireless Release 7.4 before the holidays. We are now unveiling the 7.4 Release for the Mobility Services Engine, and I am excited to announce the General Availability of Cisco Advanced Location Services for the Mobility Services Engine (MSE), a capability that enables Cisco Connected Experiences.

MSECisco Connected Mobile Experiences allows enterprises and service providers to detect, connect and engage their end users on their Wi-Fi network, enabling them to communicate with relevant mobile content. The star feature of our new software release is Cisco Advanced Location Services, which includes Location Analytics and Mobile Concierge. Location Analytics provide real-time location analytics gathered from the Wi-Fi network, alongside historical trends, enabling greater visibility into customer movements and patterns through trending data.

Mobile Concierge allows engaging users through a native app on a smartphone. It also includes the Mobile Concierge SDK, a developer’s kit that provides an easy-to-use approach to developing mobile applications that leverage location data from the MSE.

Cisco MSE Datasheet

Cisco MSE Licensing and Ordering Guide

Cisco MSE Product Overview

Cisco Connected Mobile Experiences At-A-Glance

For more information on the Mobility Services Engine, see www.cisco.com/go/mse.

For more information on Connected Mobile Experiences, see www.cisco.com/go/cmx.

 

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