The conference call buzz of past weeks confirms that one of the retail tech topics du jour is the quest for a “mobility strategy.”
Requests from good retailers. Meetings with smart folks hard at work identifying use models and value-creation plays for both associates and consumers.
No question that it’s important.
But every retailer should be asking how important – especially consumer mobility. Especially in today’s world of cross-channel shopping.
Let’s look at the numbers.
Tags: Catch ‘Em and Keep ‘Em, Cisco, cross-channel shopping, interactive shopping screens, Jon Stine, mobile shopping, mobility in retail, multi-channel retailing, retail, retailing, Smartphones, tablets in shopping