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In Between the Numbers: Think Again Before You Place That Big Bet on In-Store Consumer Mobile

February 20, 2012 at 9:39 am PST

 The conference call buzz of past weeks confirms that one of the retail tech topics du jour is the quest for a “mobility strategy.”

 Requests from good retailers. Meetings with smart folks hard at work identifying use models and value-creation plays for both associates and consumers.

 No question that it’s important.

 But every retailer should be asking how important – especially consumer mobility. Especially in today’s world of cross-channel shopping.

 Let’s look at the numbers.

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