In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering a Freemium service:
1.) Encourage users to upgrade up to a higher-price, higher-quota mobile data service in order to get the Freemium service. We’re seeing more and more of this approach, especially in conjunction with LTE service offers. For example, in the early days of Verizon Wireless’ LTE roll-out, it offered a free 1-year subscription to NFL Mobile Premium to drive subscriber upgrades from 3G to its LTE data plans and smartphones / Mi-Fi devices. Now, with the adoption of LTE services well underway, Verizon Wireless is leveraging its significant investment in NFL content rights by offering NFL Mobile Premium as a Freemium service to users who opt for one of its new “More Everything” pricing plans. In many markets where mobile data usage is low, some operators have taken to offering “zero-rated” usage of popular social media sites such as Facebook and Twitter for a period of time, usually 6 to 12 months, during which the data used does not count towards the subscriber’s monthly quota. The goal of this approach is to get the user accustomed to using these services over mobile so that he or she subscribes to a data plan at the end of the Freemium period.
2.) Entice users to eventually pay a premium for a more Read More »
Tags: data plan, freemium, LTE, mobile, mobile operator, mobility, wi-fi
Tremendous new opportunities are being created for technology vendors and service providers as cities around the world look to build out smart cities to reduce municipal costs, tap new sources of revenue, and improve the overall quality of urban life. The previous blog (Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers) described all of the essential requirements of the smart city architecture and quantified the great opportunities for technology vendors and partners to help to create and operate these digitally smart cities of the future. The last question to address is what are the specific opportunities for SPs and where should they play to extract the most value from the deployment of smart cities?
The potential revenue opportunities available to SPs depend upon the strategic fit to their business. Specifically, we evaluated the opportunities across three strategic fit criteria:
- Core Business – How closely is the solution or service aligned with the SP’s core business (e.g., using existing assets, leveraging current business operations and expertise, in regional footprint)
- Stretch – To what extent would new investments or operations be required to deliver the solution or service (e.g., Capex for new assets, creation of new business operations, acquisition of new expertise, out of region play)
- Deal Dependent – To what extent would the nature of the deal and the governance structure influence the potential revenues available? (e.g., vendor or lead, city investment or PPP)
Assessing the smart city revenue opportunities across these criteria reveals a number of strategic options for how SPs can think about approaching the smart city opportunity: Read More »
Tags: Cisco, mobile, monetization, Service Provider, Smart Cities, wi-fi
The North American IPv6 Summit is the largest annual IPv6 event in North America, designed to educate about IPv6 and the current state of IPv6 adoption. We were honored to receive industry recognition of the Cisco’s IPv6 leadership and continued innovation with the Best of Show Award of Product and Service for the Cisco Wireless Controller.
As you read about earlier this summer, Wireless Release 8.0 added a cornucopia of features to our wireless offering, many of which are targeted specifically for upcoming technologies, including IPv6. Let’s look back to see how far we’ve come:
Anticipating the growing demand of the next generation IP and eyeing the arrival of World IPv6 day, Cisco released the first support for IPv6 in its’ Wireless LAN Controller (WLC) software version 7.0 in 2011. There has been a steady progression of feature support ever since. Client mobility appeared in version 7.2 a year later in time to celebrate the launch of IPv6 on the global Internet.Then came the release of 7.4 and it’s support of First Hop Security tools, enabling organization’s to go beyond the lab and deploy IPv6 in a safe, secure manner. Read More »
Tags: 802.11, battery life, Cisco, controller, feature support, hot spot, Hotspot, internet, IPv6, LAN, mobile, mobility, multicast, network, protocol, retail, Revolution, social media, software, wi-fi, wifi, wireless, wireless LAN, wlan, WLC
The industry is going beyond BYOD—it’s not just about simply connecting the device anymore: the mobile landscape has grown to include apps, devices and content, all of which require security and management. This is no easy task. Enterprise mobility management (EMM) is no longer a nice-to-have for our customers—it is a necessity. You need a mobile strategy.
We at Cisco have been steadily building out our mobility portfolio across infrastructure, policy and management over the past few years to provide our customers with what they need to get ahead of the mobile trend.
It has always been Cisco’s strategy to use open API’s with ISE to integrate with host of 3rd party EMM vendors, including Citrix, MobileIron, Airwatch and many more. We are now extending that flexibility to create a cloud-managed EMM offering with our Cisco Meraki solution. The latest addition to the Cisco mobility portfolio, the Cisco Meraki Systems Manager Enterprise is an evolution of Cisco Meraki’s existing MDM cloud offer, and a natural extension of the Cisco Meraki network management solution (e.g. extending management of wireless access points to the management of devices connecting to the enterprise domain).
Cisco is committed to customer choice, and will continue to offer different options to the market, including ecosystem EMM partner solutions. The addition of the Cisco Meraki Systems Manager broadens that portfolio to strengthen our offering and empower our customers attain the mobility solution best suited for their specific requirements.
For more information on the Cisco Meraki Systems Manager, read the full announcement blog here.
Tags: 3rd party, access point, AirWatch, API, App, application, byod, citrix, connect, content, customer, device, emm, Enterprise, Identity Services Engine, infrastructure, ISE, Manage, management, market, MDM, meraki, mobile, mobile device, MobileIron, mobility, network, partner, policy, portfolio, secure, security, solution, system, systems manager, trend, vendor, wi-fi, wifi, wireless
As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. The first blog post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. The second blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In the third post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises. In the fourth blog, Michael Fuhrman discusses the need for end-to-end security in a mobile cloud environment. And finally, this post will discuss actions that CXOs should take concerning cloud technology.
Our recent mobility landscape study showed that organizations are looking for ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world. The growth of mobile cloud is a major force in shaping the business landscape and future tech decisions. This blog series explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations.
In this final post, Hans Hwang outlines two case studies where clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology.
In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going with mobile cloud as a differentiator for your business. I’d like to close by talking about business outcomes. What is it you’d like to achieve? Increased efficiency? Reduced operating expenses? More revenue? A better experience for your customers? Or is it all of the above?
Let’s face it: your customers and your boss don’t care what particular technology you use to deliver results. They only care that you get there fast with minimal risk – and without extra funding. Investing in mobile cloud could be just your ticket, so let’s talk about business outcomes.
Read More »
Tags: Cisco, cisco intercloud, CiscoCloud, cloud, Cloud Computing, future of mobility, Internet of Everything, internet of things, InternetofEverything, IoE, IoT, mobile, mobile cloud, mobility