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News@Cisco Week in Review and Look Ahead: May 9-13

Happy Friday the 13th! Hope no one is superstitious! Cisco’s top stories of the week include a feature on the greening of data centers, a video on the value proposition for Cisco partners and the single-purpose network; the myth of the good-enough network was also outlined.  Cisco and Xerox also announced a strategic alliance to deliver cloud services.

1.) Greening of Data Centers Spurred by New Metrics

Government and industry are pushing to develop metrics that will state definitively whether a data center is energy efficient or not. Ideally, they would like to get some generally-accepted measures, equivalent to the auto industry’s miles-per-gallon standards, that make it clear how efficiently a particular data center uses energy. Read more here.

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How Mobile Devices Impact the Network

May 12, 2011 at 2:47 pm PST

dog facebookAre you among the one third of smartphone owners who use social media applications from bed?

I’ll admit I was surprised to hear so many people check their phones even before having a morning cup of coffee, mostly because I didn’t realize other people did that, too!

This phenomena probably won’t be as surprising in a few years when there will be one mobile device for every person on Earth, according to the Connected World Report, 2010.

While these stats may sound like drivel, they actually underscore the importance that a reliable network plays (and will play) for an increasingly mobile workforce — not just for those people checking Facebook under the covers.

Let’s face it: a network built on “good enough” equipment isn’t going to deliver the same experience as one using next-generation equipment designed for the loads of today’s demanding applications—including voice, video, and data.

Curious about the importance of the network as it relates to mobile? Head over to Silicon Angle where Mike Rau (Vice President, CTO for the Borderless Network Architecture at Cisco) blogged on myth number one --The Single-Purpose Network Myth.

In the post, Mike explains that a good enough network is not designed to handle the needs of an increasingly mobile population, but is built to serve the single purpose of connecting users to resources in silos of connectivity. As mobility demands on the enterprise increase, he indicates that it becomes critical that an end user is consistently managed as they access the network, whether over a wired, wireless, or VPN connection.

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Cisco Global Events Wants to Know, Do You Game?

Day 1 at the Social Media Summit: Social Media Best Practices for Communicators conference has been a real learning experience. What’s really intrigued me about this year’s agenda and general buzz among conference attendees, is the amount of focus around mobile strategies. It’s interesting to watch how quickly the social media, the gamification, and the mobile technology landscapes are changing as smartphones continue to rise in popularity.

Today, there are 1.08 billion smartphones. In 2014, mobile internet usage will overtake desktop internet usage (more than 50% of all “local” searches are done from a mobile device today).*

In my opinion, it’s how we use smartphone and social media technology that will make a difference in the success of marketing in the future. It’s time to embrace mobile as a main vehicle in our social media and traditional marketing strategies. Here is an example of an innovative way to accomplish this initiative and connect more directly with customers, partners, and peers.

Our Global Events organization, with the great technology expertise of DoubleDutch , created a first of its kind hybrid mobile app called Cisco Events mobile app. As different Cisco proprietary and third-party activities take place, they are included in the mobile app. Participants only have to download the free app one time and can use it year-round.

And as part of the larger Cisco marketing communications best practices, the mobile app and social media efforts integrate into the overall program goals, traditional marketing channels, and centralized online websites or communities.

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Social Media Summit: Pre-Conference Wrap-up #ragancisco

May 4, 2011 at 9:12 pm PST

Today was the first day of our Pre-conference Social Media Summit hosted here at Cisco headquarters in San Jose, CA. The day was packed full with interactive and engaging sessions. The attendees at the conference were full of energy, asked lots of great questions and shared excellent best practices.

Thanks to one of today’s speakers, Pete Codella (@codella), we were able to generate this word cloud which contains top keywords tweeted from our @CiscoSocial twitter handle. The larger the font size, the more often the word was used. Try it out by visiting http://wordle.net.

Here are some of the highlights from today’s workshops:

It was all about Video in the workshop lead by Deanna Govoni, Social Media Manager at Cisco Systems (@deanna24) and Alex Romano, Social Media Specialist (@Arom1000). Deanna and Alex shared how Cisco uses video to communicate externally to customers and internally to employees.  They shared tips on how to easily produce video (with minimal equipment) and how to use video to tell a story. Here are the top tips presented:

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Webcast Recap: Debunking the Myth of the Good Enough Network

How will the explosion of mobile devices, security threats, video, and cloud effect how customers build their networks?

What are the pitfalls to taking a tactical (or good enough) approach to networking?

And why is good not good enough for enterprise networks?

These were among the questions tackled when Cisco’s Rob Lloyd, EVP of Worldwide Operations, and Mike Rau, VP and CTO, Borderless Networks, hosted a 45-minute webcast to debunk the Myth of the “Good Enough” Network. Along with Bob Cagnazzi, CEO of BlueWater Communications, Rob and Mike discussed:

• IT industry trends driving the evolution of the network
• Common misperceptions about taking a “good enough” approach to networking
• Real world benefits of investing in the network as a strategic asset and innovation engine

What are the seven myths of the Good Enough Network? Tune in to the replay of the webcast to find out!

Related Links
• White Paper: When Good Enough Isn’t Good Enough
• Video: NetNoGo Video
• Blog: Seven Myths of the Good Enough Network

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