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How Service Providers Can Profit From Smart Cities

The UN estimates that at some point between 2008 and 2009 the world’s urban and rural populations became equal in size for the first time in human history.  Urbanization is set to continue as the rural population seeks the wealth and social opportunity that cities offer. In the period from 2007 to 2050, the UN estimates the urban population will grow from 3.1bn to 6.4bn.  As cities around the world grow in size, we are beginning to see that strained resources, infrastructure, and services are causing natural limits to urban growth, which in turn limits the economic growth opportunity. The challenge of managing sustainable urban growth is one of the defining challenges of the 21st century. In parallel, city leaders are looking for ways to establish clear identities for their cities and to use the growing connectivity of everything to improve urban life for their citizens.

Cities as diverse as Barcelona, Nice, Dallas and Songdo in South Korea, are already starting to leverage advanced technologies and data analysis to create smart, connected cities.  These cities, and others around the globe, are building out new digital services such as smart lighting, traffic, waste management and data analytics to reduce costs, tap new sources of revenue, create new innovation business districts and improve the overall quality of urban life. Not only will the creation of smart cities generate huge value for the cities and their inhabitants, but there are great opportunities for the vendors and partners who help the cities to create and operate these digitally smart cities of the future.

Connecting all of the sensors, devices, people and data is critical to Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Understanding the Changing Mobile User

Mobile communications today is virtually indistinguishable from the first mobile call that was made four decades ago.  We have gone from monster handsets to pocket-sized portable computers.  Mobile communications has become an essential part of our daily lives.  For mobile operators and other companies operating in this space it is essential to know the facts about the mobile market and how the mobile user is changing.

The recent video by Cisco “Understanding the Changing Mobile User” provides key insights for SPs into how mobile users are using LTE, Wi-Fi and their changing mobile behavior.  The video identifies options for operators to be successful in the changing mobile world.

The Read More »

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The Future of Wireless: Times are Changing Before Our Eyes

We live in amazing times, ask anyone who ever had to look up a phone number in a phone book. In the past this was the only way you could find the number to your favorite restaurant if you wanted to make a reservation. Today, all we need to do is reach into our pocket or purse and grab our mobile device, open an application and in a few seconds (not minutes) we have the phone number. Not only that, but we can see the menu and make a reservation right from the device. Over time we have become dependent on carrying the world (both personal and professional) in our pocket. With mobility, we are always on, always connected: nothing—whether it’s your team’s latest score or that email from a vendor you need to send to your boss—is more than a quick search away.

What once seemed unfathomable, this way of always being connected is now commonplace. However, as the application developers sit and think of the next killer app, the IT team has to make sure the network can not only support this new app, but also assure the performance meets the higher and higher demands of new apps. This requires the network to be more application-aware. And the reality is that more applications that require higher network performance are coming at a faster rate. Add to it new devices that use these applications are becoming accessible to everyone. On top of that, the people that use these applications and devices are becoming more demanding in terms of reliability and experience. So what is an IT person to do?

“We were ahead of the times,” says Joseph Tufano, VP and CIO of St. John’s University. “But times have changed. You see it everywhere: for example, if you go to a basketball game on campus, and there’s a timeout, everybody is using their mobile devices.”

IT is always working to increase the wireless performance of the network. However, as more bandwidth becomes available, users increase their usage and consume that bandwidth. Read More »

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How are You Sprucing Up Your Digital Strategy for Spring?

It’s springtime…typically the time of year when you need to purge your house of all the clutter that’s accumulated during the winter. At the same time, spring always reminds me to do some extra sprucing up around the Cisco digital house — and start checking it from top to bottom with renewed vigor.

So I took stock recently and was pleased to see all the heavy-duty spring cleaning improvements we’ve made of late. Here’s a sampling, plus some tips on how to approach your digital spring cleaning regime:

Leverage data and insights.

We took a recent look at the traffic patterns on our Cisco.com menus. The majority of visitors to the “Products and Services” menu were gravitating to a subset of items. So we took the opportunity to do some clean-up and make that menu more readable by eliminating items with low traffic.

For more details on this change, see our blog: “A Simple Update to Our Cisco.com Menus”. Read More »

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