The report showed that global mobile Internet traffic is expected to grow 18-fold over the forecast period, reaching 130 exabytes annually by 2016 – the equivalent of 33 billion DVDs going across mobile networks every year.
But what does this significant growth of mobile traffic mean for mobile operators? How will the changing mix of mobile devices and connections (such as smartphones, tablets and M2M) impact their networks, their businesses, and strategic partnerships? We asked some of the industry’s most experienced and knowledgeable independent analysts and consultants to give us their perspectives.
To see the complete report, including global, regional and some country-level forecast projections, go to www.cisco.com/go/vni, and watch a VoD of the February 14, 2012 VNI Mobile event here.
Ready or not, governments, healthcare providers, and schools are going mobile. If your workforce isn’t mobile yet, it soon will be: by 2013, 80 percent of businesses will support a mobile workforce (one that specifically relies on tablet technology), according to Gartner.
As I mentioned before, mobile employees will depend on telepresence and video collaboration tools to optimize their work experiences: these technologies do a wonderful job of filling the gap in personal interaction that can occur when an entire office works outside of the actual office.
But telepresence and video are only as good as the networks that support them.
Over the past several years, Cisco introduced and has regularly updated and expanded its well-received Visual Networking Index (VNI), which projects IP traffic trends based upon independent analyst forecasts, mobile data usage surveys from operators and other primary research.
As part of its VNI initiative, Cisco also developed the Global Mobile Data Traffic Forecast, and the most recent update has just been issued.
The updated forecast includes findings such as:
By 2016, global mobile data traffic will reach 10.8 exabytes per month (or 130 exabytes annually). Global mobile data traffic will increase 18X from 2011 -- 2016 (78% CAGR from 2011 -- 2016). The 130 exabytes is 4.5 times more than all IP traffic (fixed and mobile) generated in 2005 (29 exabytes).
Based on Cisco VNI research, global mobile data traffic increased 133% from calendar year-end 2010 to calendar year-end 2011 (CY2011 = 597 petabytes per month or nearly 149 million DVDs per month).
In 2011, global mobile data traffic grew 3.4 times faster than global fixed broadband data traffic. From 2011 to 2016, global mobile data traffic will grow 3 times faster than global fixed broadband data traffic.
Other pertinent points include:
In spite of uncertain economic conditions in many parts of the world, the demand for mobile services and content has in fact grown in every global region.
An increased amount of mobile traffic being offloaded to fixed networks, and the implementation of tiered mobile service pricing and data caps have not had a significant dampening effect on global mobile data traffic growth (the top 1% has been throttled to some degree).
In 2011, global mobile data traffic more than doubled (2.3X growth) for the fourth year in a row.
Following are links to relevant documents and information:
In my last post, I talked about how companion screens are changing the TV landscape. It’s easy to see how our ever-present smartphones and iPads can alter the TV viewing experience. (“I’m sorry dear, could you repeat that? I was checking my Twitter feed and responding to this IM, and I couldn’t hear you over the intro to Mad Men.”)
But what are people really doing on those companion devices? According to a white paper published last year by Yahoo! and the The Nielsen Company, nearly a quarter of them are looking up something related to what they’re watching on TV.
There’s something exciting happening to teleconferencing. It’s called Cisco TelePresence WebEx OneTouch and it extends Cisco TelePresence meetings to Cisco WebEx users. This is an ideal solution for business customers who want to maximize the power of their video communication.