Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?
Mobility doesn’t just take the office beyond our cubicles—it weaves itself into our everyday lives—mobility keeps us connected. Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver Connected Mobile Experiences to end-users. Sujai Hajela discusses the concept of The Connected Mobile Experience and our partnerships on The Platform.
What’s in it for the enterprise?
As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.
Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.
That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.
Sound too good to be true? It’s real.
Armed with Qualcomm for indoor-location capabilities, 3rd party vendors for mobile app technology, and Cisco for context-aware location solution with real-time analytics, Cisco Connected Mobile Experiences gives indoor venues the means to target their consumers in real-time and helps businesses more effectively understand and reach their customers, provide the right content at the right time, and generate revenue.
Read more in Sujai’s blog post..
Tags: App, Cisco, Connected, context-aware, Enterprise, location-based, mobile, mobility, operations, wi-fi, wireless
Throughout the recent years we have seen an uptake in a new group of SMB’s – the “Progressive SMB,” organizations that are increasingly encroaching on the territory of their larger competitors. But what makes a SMB progressive?
Check out the infographic below to see what you can learn from progressive SMBs, including how they are going against the grain and investing heavily in technology to improve collaboration, productivity and long-term business bottom line results.
Do you consider yourself a progressive SMB? If so, we would love to hear how you are investing in IT to gain a competitive edge.
Tags: cloud, Cloud Computing, collaborate, infographic, mobile, smb, social media, workforce
I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.
Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.
The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »
Tags: devices, ereaders, IBSG, mobile, PCs, predictions, research, Smartphones, survey, Tablets, United Kingdom, wi-fi, wifi
Who is running digital marketing in your company? Your company’s social media team? The web marketing team? The product marketing team? Your bloggers?
Truth is, everybody in your marketing organization should be engaged in digital marketing today; the marketing message, vision and goals of your company should be reflected in everything your employees do that is related to the product and your customer.
With that being said, wouldn’t it make sense for your marketers pertain to understand how these digital channels come to life? Wouldn’t an educated and able internal workforce help you build integrated marketing programs and break down silos?
Here at Cisco, our answer was yes. And with that the Digital Marketing Forum was born. The Forum provides a communal place where we can demonstrate, educate and enable our internal workforce to use digital marketing, while encouraging best practices and the opportunity to share learnings.
After successfully pulling off our first Forum, we want to share 10 tips which will help you plan yours:
- Get executive commitment. Work with your executive team on topics and get their support for the forum.
- Make it count. Research the groups that should be invited, gather email alias and names and send out a save the date ahead of time. Be aware of global teams and their time zones.
- Plan for success. Treat this internal event as you would any external event and plan ahead of time with firm deadlines.
- Pick one topic or message. Don’t overwhelm your audience, keep it to one simple message or topic of great importance.
- Be flexible. Have a back up plan in case a speaker or topic falls through.
- Be mindful of the event length, date and time. Try to limit your event to 2 hours maximum and pick a day and time of the week that is not crazy busy (don’t try to get people Monday morning… )
- Put on your teacher hat. How can you present your learnings and best practices so people can easily follow and remember? What worked for us was 10-minute case studies.
- Use digital channels. Make sure mobile and onsite workers can attend through online channels.
- Get an outside speaker. Share industry thoughts and knowledge from a different perspective; define topics beforehand.
- Evaluate and adjust. After the event solicit feedback trough surveys, polls, chats, comments on your community sites; ask people for ideas and new topics.
Tags: Cisco, cisco.com, education, integrated digital strategies, marketing, marketing communications, mobile, products, social, social learning, social media, social networking, training
One of the most consistent challenges in designing for your customers’ digital experiences is understanding what things they’ll be doing when, which in turn governs what device they’ll be doing those things on. Will it be on the couch with a tablet? On the go with a smart phone? At work on a laptop?
On the Cisco digital team, we do a lot of research and planning on this very topic, and have found that some tasks are very time/device specific (such as looking up appointment information or background information on your phone right before a meeting) while some are more broad and could happen anywhere, such as checking product information or searching. To illustrate this better to our teams internally, we put together a storyboard to illustrate how our customers and partners use multiple devices (desktops, laptops, tablets, smart phones) within the course of their day when interacting with us and each other. Here’s a panel from it:
What this doesn’t show is that there are also “could happen anywhere” cases. These are often the most mundane of things, but important ones. For instance, our login page on Cisco.com receives more than 2,000,000 visits per month. But when we took a look at the mobile part of the login experience, we knew something had to be done!
The most obvious problem with this page above is the teeny tiny type. And then, to use it, you have to stretch and zoom to get the fields big enough to even type into. It was, as we euphemistically say in the tech biz, “suboptimal.”
One solution would have been to create separate login designs for large tablets, small tablets, phones and desktops. Instead, we chose a smarter way, using Responsive Design, which I have blogged about previously: We used one “smart” code base that adapted the display for the size of the current device. The result was very simple and very nice: A clean login page we launched recently that retains its normal behavior on the desktop browser, but shrinks to fit for tablets and smart phones. It’s a simple example of where Responsive Design saves time in deployment because we could write the code once and put it through one development and test cycle, rather than creating three or four different experiences and having to develop and test them all separately.
Responsive design doesn’t solve every problem — and there are many, many experiences on mobile that need to be designed specifically for venue and device. But use responsive design where it helps save time and money, and can provide some consistency in basic behavior.
Thanks to our mobile, design, and IT teams for pushing this out. Enjoy!
Tags: mobile, usability, webexperience