Watch Cisco VP Marie Hattar as she discusses the 2012 Summer Olympics and its ability to connect humans across the globe. Cisco, an official 2012 Games sponsor, has implemented its Borderless Networks infrastructure, which allows us all to share and create new Olympic experiences.
As we mentioned recently, you can now get product information for all our Cisco products in a smartphone-friendly format via m.cisco.com.
We just took some of our product information to another level for mobile with the rollout of an innovative technique called “responsive web design” on selected pages.
Responsive web design lets us automatically format the display of information for your tablet or smartphone – but all while using the same content and code. This means we can support more devices in their optimal format, because we don’t have to follow the old practice of creating different sites or apps for different devices.
The pages self-render to fit the unique requirements of smartphone or tablet. For instance, on our pages for servers, specs and contact information are in a right column on tablets. But on smart phones – where there’s no room for a right column – this information is formatted below brief introductory content. There are other changes about layout and information delivery that are subtly tailored to the size of the screen.
You can actually play with this on your desktop browser if you go to those Unified Computing System pages for mobile and scrunch your browser to a narrow width befitting a smartphone footprint. It’s kind of fun to play with! Try it: m.cisco.com/products/ucs
Have a look at the UCS product pages on your smartphone or tablet and let us know what you think.
Wi-Fi has truly come of age as a viable means to connect mobile devices to the Internet. The past four blogs in this series have highlighted some of the key findings of a recent survey of U.S. mobile users by Cisco’s Internet Business Solutions Group (IBSG). Our survey uncovered some startling revelations about what consumers are doing on their mobile devices, how and where they are using them, and how they are connecting them to the Internet.
The majority of devices are now Wi-Fi-enabled, and the fastest-growing category is “nomadic” devices such as tablets and eReaders. We now need to speak of the “mobile home,” as the home is by far the most popular location for consumers to use their mobile devices. Surprisingly, Wi-Fi is the network connection of choice for most consumers for all of their devices, but they would like to see Wi-Fi more seamlessly integrated with mobile networks. When they are not at home, mobile users are increasingly expecting public hotspots to provide Wi-Fi connectivity to these devices. While service providers are beginning to realize that they need to deploy Wi-Fi networks, our research clearly shows that there are viable monetization opportunities in mobile data off-load, customer retention, and new and innovative business models.
While it is never easy to foresee the future, here are five predictions for key changes in the mobile industry over the next two years as an outcome of the Cisco IBSG research: Read More »
Guest post from:
Internet is at an inflection point in India and the market is well-positioned for massive adoption as efforts of various stakeholders start to converge and gather momentum: Government (Spectrum, Policies, Mandates, National Broadband Network, Regulation), Industry (3G and 4G networks, fiber access, Public Private Partnerships, content/application development, new business models); Consumers (fueled by strong uptake of social networking and entertainment services, adoption of Smart Devices), and Enterprises (internet-based business services, collaboration, cloud services). The convergence of technologies and convergence of users is setting up the stage for India’s Internet horizon.
India has massive potential for Internet growth, but in an environment that is challenged by limited infrastructure, affordability issues and accessibility in terms of India-centric content and applications delivered in local languages. The total wireless subscriber base is now close to 900 million in the country.
This hyper-growth in the mobility sector underscores
a) the latent subscriber demand that was previously un-met by wireline access,
b) the importance of wireless technologies for vast coverage across varied terrain profiles that is deployed in dramatically shortened timelines,
c) that India is very sensitive to cost and affordability of telecom services – and that as a market it can support massive uptake in growth – provided service providers have the right services at the right price-points, and
d) that innovation in business models across the value-chain is key to market sustainability and profitability. Clearly, India has developed into a ‘mobile-first economy’. The challenge and opportunity for India is thus: how do we now replicate the unparalleled success of mobility for the Internet?
Internet usage in India
The latest Internet subscriber count now stands at 23 million*1. However, importantly the ‘mobility revolution’ of recent times has had a very positive impact on the growth of ‘wireless data’ subscribers and estimates put the number of wireless data subscribers at about 432 million subscribers.
This wireless data adoption is an important indicator – a precursor – for the growth of wireless internet and broadband growth in India as 3G and 4G networks are deployed and broadband services over these networks becomes available and get absorbed to the yet un-served bandwidth/application-hungry community of subscribers. Besides the pre-dominant DSL access for Broadband Internet (85%), Cable Modem Technology (5%) and Ethernet LAN (5%) are other competing technologies in the internet access space.
Internet growth opportunities and market potential
India is served by approximately 190 ISP’s, and about 155 Broadband Service Providers*2 – although only 28 of these providers share 99% of the total broadband subscriber base – this skew exemplifies the lack of affordable broadband infrastructure across India on one hand, and also the lack of subscriber uptake (affordability, content) on the other. The total revenue reported by the Internet Service providers (for the quarter ending December 2011) was approximately US$ 600 million. Innovative VAS are an important dimension to Internet growth in India, which include ‘verticalized’ services in the health and education segments amongst others which are strongly funded through multiple Government programs.
It is apparent, and logical, that wireless technologies will continue to play an important role for Internet access in India; supported by the recent regulatory steps for the digitalization of the CATV network that mandates CATV operators to migrate to digital modems in the wireline access network.
The business opportunity in the India Internet space is accessible primarily via the following avenues:
1. Working with SPs, CATV providers, mobility service providers (especially as 3G and 4G networks emerge, and CATV regulatory mandates become effective) and ISPs (they own significant spectrum and infrastructure on the ground and customers in both consumer and enterprise segments)
2. Accessing the largely untapped rural broadband market (95% of broadband subscribers are in Urban areas). The Bharat Broadband Network floated by the Government of India will play a crucial role in delivering affordable bandwidth access to all types of service providers (local- regional- national telcos, ISP’s CATV providers, content service providers etc) over a common fiber network in the core and aggregation network that will be agnostic to the deployment of a range of wireline and wireless technologies in the access network.
3. Working with India-centric content and applications developers that can provide local language support.
Do you have an iPhone, Android, Samsung , or any other mobile phone? Not surprising since there will be 15 billion networked devices by 20151. With employees (yes, even IT themselves) bringing their mobile phones to work, businesses are seeing at least a doubling of mobile devices per employee; from laptop-only to laptop + mobile phone (+ tablet)2.
The IT department is faced with an increased burden on their existing wireless network, while securing email access from any platform and simultaneously ensuring an optimal, reliable user mobile experience. Offering a reliable, consistent user mobile experience used to be a luxury ask; today, it impacts employee productivity. Mobile employee productivity can range from wireless laptop access from conference rooms to roaming the within the building accessing corporate email from any mobile device. This is true for me (working at a large enterprise) and my husband (working at a medium-sized business).