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Riding the 3 Waves Through the Holidays

As many of you know, the term “Black Friday” is commonly used to describe the Friday immediately after the U.S. Thanksgiving holiday–the busy shopping day when many retailers begin to turn a profit for the year. Black Friday signals the start of the holiday shopping season, with its accompanying surge in the need for customer support. We can all think of examples of the latter: the frantic web searches to get our childrens’ gifts working properly, the calls to return a sweater that was the wrong size–sound familiar?

The holiday season is the acid-test of customer care in many industries. Businesses that fail the test will lose customers–often in droves–while those who delight their customers can surge ahead of the competition.

So how can businesses succeed–and excel–in providing world-class customer service even during this most challenging of seasons? The answer lies in properly leveraging the 3 Waves of Customer Care:  Cost, Relationship, and Experience. You can read about the details in this Read More »

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Paper (and Other Things) That Come Alive #TomorrowStartsHere

Here is something fun you can do today with your smart phone or tablet. It’s an app that brings the Internet of Things alive from a newspaper or screen.

How to get it:

1. First, go grab a copy of today’s global Wall Street Journal and find the Cisco TOMORROW Starts Here ad, which is in the center of section A. ( From your computer, you can also print or view a copy of the ad.)

2. Download the Cisco app (available for iPhone, iPad and Android) from or from the Apple App Store or Google Play.

3. Start the app and touch the Wake up an Ad icon.

4. Press Start to wake up the ad.

(Again, if you don’t have the actual ad you can also print or view on the screen a copy of the ad from your computer.)

5. Point your phone or tablet at the ad


6. Choose “Newspaper Spread” when the translucent overlay appears.

7. Enjoy playing with the interactive experience!

We’ve gotten some fun comments from Cisco employees during the testing, including these two:

 SO cool! My kids actually watched the videos with me (ages 5-1/2 and 4); their verdict: “OOOH, look — the people are MOVING!!!”

Wow! It’s just like Hogwarts!”



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Jordan’s Entrepreneurship Revolution

By Adele Waugaman, Guest Columnist

In Jordan a revolution is brewing, but unlike in neighboring countries being reshaped by the Arab Spring, this revolution has the support of the King.

A culture of entrepreneurship, fueled by a boom in the information and communications technology (ICT) sector, is quietly transforming the country by creating new businesses and jobs.

Read More »

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Mobile Business Users Embrace Wi-Fi

Once the exclusive domain of senior executives, mobile devices are now indispensable to most employees for conducting both their business and personal lives. The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Once shunned by corporate IT departments, Wi-Fi increasingly has made its way into most businesses.

Business users are the most valuable customer segment for mobile operators. Changes in mobile behavior and usage, particularly with regard to Wi-Fi, could have a significant impact on service providers’ (SPs) bottom line. However, there is little research on how mobile business users are actually using Wi-Fi, how they want to employ it in the future, and, more specifically, what is driving them to connect their devices to the Internet using Wi-Fi.

To learn more, Read More »

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You Can’t Wait for Connected Mobile Experiences

Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?

Mobility doesn’t just take the office beyond our cubicles—it weaves itself into our everyday lives—mobility keeps us connected. Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver Connected Mobile Experiences to end-users. Sujai Hajela discusses the concept of The Connected Mobile Experience and our partnerships on The Platform.

What’s in it for the enterprise?

As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.

Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.

That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.

Sound too good to be true? It’s real.

Armed with Qualcomm for indoor-location capabilities, 3rd party vendors for mobile app technology, and  Cisco for context-aware location solution with real-time analytics, Cisco Connected Mobile Experiences gives indoor venues the means to target their consumers in real-time and helps businesses more effectively understand and reach their customers, provide the right content at the right time, and generate revenue.

Read more in Sujai’s blog post..

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