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From Internet Video Consumers, a Call for Content

lizdebskBy Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG)

These days, professionally produced video can be accessed through a dizzying array of hardware and delivery choices. But which concerns are top of mind for typical video consumers?

To better understand the dramatic changes in the consumption of professionally produced video, Cisco IBSG surveyed 1,152 U.S. broadband consumers between the ages of 13 and 75+ in March 2012. The overall goal of the survey was to understand how consumers watch video: their habits, preferences, and the devices they most prefer.

Our core findings revealed that Read More »

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Cisco and Verizon showcase the Connected Athlete Experience – a pathway to Internet of Everything

kiran-mattyBy Kiran Matty, Marketing Manager, SP Mobility Solutions

Doesn’t it boggle your mind to see how more objects are becoming embedded with sensors and gaining the ability to communicate?  Indeed, we live in a “Connected World.”  According to Cisco IBSG, a whopping 37 billion intelligent things would be connected to the internet by 2020. Recall that the number of connected things has already surpassed the human population. However, more than 99% of things in the physical world are still not connected to the Internet.  Internet of Everything  (IoE) has the potential to connect the unconnected, thereby opening up unprecedented opportunities. But, it’s not just things that are connected to the internet. According to Gartner, people themselves will become nodes on the Internet, constantly emitting information.

Service Providers and Enterprises recognize this opportunity and are looking for innovative applications to harness the power of IoE to gain competitive advantage. Further, Read More »

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Big Data Could Spawn a Retail Revolution

Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount.

To truly understand today’s consumer, however, retailers need to address a new dimension that is challenging retailers in unprecedented ways: data. Not just traditional data – Big Data.

Read More »

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Riding the 3 Waves Through the Holidays

As many of you know, the term “Black Friday” is commonly used to describe the Friday immediately after the U.S. Thanksgiving holiday--the busy shopping day when many retailers begin to turn a profit for the year. Black Friday signals the start of the holiday shopping season, with its accompanying surge in the need for customer support. We can all think of examples of the latter: the frantic web searches to get our childrens’ gifts working properly, the calls to return a sweater that was the wrong size--sound familiar?

The holiday season is the acid-test of customer care in many industries. Businesses that fail the test will lose customers--often in droves--while those who delight their customers can surge ahead of the competition.

So how can businesses succeed--and excel--in providing world-class customer service even during this most challenging of seasons? The answer lies in properly leveraging the 3 Waves of Customer Care:  Cost, Relationship, and Experience. You can read about the details in this Read More »

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Paper (and Other Things) That Come Alive #TomorrowStartsHere

December 10, 2012 at 6:40 am PST

Here is something fun you can do today with your smart phone or tablet. It’s an app that brings the Internet of Things alive from a newspaper or screen.

How to get it:

1. First, go grab a copy of today’s global Wall Street Journal and find the Cisco TOMORROW Starts Here ad, which is in the center of section A. ( From your computer, you can also print or view a copy of the ad.)

2. Download the Cisco app (available for iPhone, iPad and Android) from Cisco.com/app or from the Apple App Store or Google Play.

3. Start the app and touch the Wake up an Ad icon.

4. Press Start to wake up the ad.

(Again, if you don’t have the actual ad you can also print or view on the screen a copy of the ad from your computer.)

5. Point your phone or tablet at the ad

 

6. Choose “Newspaper Spread” when the translucent overlay appears.

7. Enjoy playing with the interactive experience!

We’ve gotten some fun comments from Cisco employees during the testing, including these two:

 SO cool! My kids actually watched the videos with me (ages 5-1/2 and 4); their verdict: “OOOH, look — the people are MOVING!!!”

Wow! It’s just like Hogwarts!”

Enjoy!

 

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