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Wi-Fi: From ‘Poor Cousin’ to Preferred Partner

For much of Wi-Fi’s history, technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful devices, and shifts in customer behavior and usage.  Increasingly, Wi-Fi is seen by technologists and consumers alike as a partner to licensed mobile, enabling expanded wireless access.

Based on research and engagements with leading operators throughout the globe, the Cisco® Internet Business Solutions Group has identified six important trends that we believe are redefining this new world of Wi-Fi:

 1.     Predominance of Wi-Fi for Wireless Access Read More »

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Collaboration and the Internet-Raised Employee

Whether you’re a small or large organization, your employees are no doubt your most valuable assets. During my career, I’ve seen just how critical it is to unlock the full potential of each person to achieve great things. Today’s unique challenge lies in facilitating effective collaboration amongst a globally distributed workforce with the Internet at the center of everything.

I recently took the stage at Cisco Live! London where I talked about a new class of Internet-raised employees, their requirements for the next-gen workspace, and what Cisco is doing to facilitate this new way of working.

Snorre Keynote

For starters, employees’ expectations today far exceed those of the past when it comes to communications. I can’t even imagine how my 7-year old daughter’s generation will be when they enter the workforce. Influenced by their consumer experiences, employees now desire (and need) much more than the corporate issued laptop: They want access to the devices—smartphones, tablets—and platforms of their choosing. IT departments now must figure out how to provide integrated collaboration experiences from any device and location. I’ve dedicated the past few years to finding a way for people to collaborate in a secure and scalable way while meeting these new expectations.

Read More »

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MSE Blog Series Part 3: Monetize Your WLAN using Cisco Location Analytics

March 6, 2013 at 9:56 am PST

In light of the recent announcement of MSE Release 7.4 and Advanced Location Analytics Availability, we thought it would be timely to pick up where we left off on our MSE blogs series. In the first two, my colleague Anshul Tyagi covered how the MSE optimizes the CleanAir experience and discussed other MSE enhancements. Now that we have expanded the MSE to cover advanced location analytics, let’s use this blog to dive deeper into how to monetize your Wi-Fi infrastructure using our new functionality.

So you have a Cisco Wi-Fi network: what can you do to get more insight into the people using it? Do you know which part of your venue is more crowded? Ever wondered where people spend the most of the time in your venue? Where have people been before they arrived at your venue?

Whether it is in retail, leisure, travel or manufacturing, anytime there are people interacting with a Wi-Fi environment, there is also potential to improve the user experience--that is, if you can first visualize that interaction.

With the acquisition of ThinkSmart technologies, a leading data analytics company proficient in location data mining, Cisco opens up a new customer base – that of customer oriented marketing. Cisco ThinkSmart Location Analytics solution leverages your existing WLAN infrastructure and  can help you gain insight on customer behavior, giving you an opportunity for better sales and operations.

How does the Cisco+ThinkSmart Analytics work?

Read More »

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MWC 2013: IoE and the Evolving Mobile Architecture

I had the great privilege of participating on a panel at Mobile World Congress 2013 along with our customers, Deutsche Telekom and Vodafone, and my peers from Ericsson and Huawei. We discussed the evolution of the Network Architecture for mobile service providers.

From the infrastructure to the user, everyone agrees that the future will both bring and be driven by significant changes to the Network.  In particular, by bringing together access, network and cloud we will create new business opportunities and enhanced user experiences.

Let’s start with some technology trends and market transitions: Read More »

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A Quantum Leap Forward for Policy

Cisco validates new performance benchmarks: linear scale-out to 250K transactions-per-second with 75M concurrent sessions

Earlier this week Cisco introduced a number of new mobile internet innovations to help service providers deliver new and more personalized connected experiences. The mobile Internet is predicted to grow 13-fold between 2012 and 2017 with the addition of billions of connections between people, devices and objects. It is essential that service providers monetize these connections more effectively. To that end, Cisco unveiled a closed-loop strategy to show operators how to leverage their network as a business model enabler.

The first step in the strategy is to help operators unlock the data in their network – their entire portfolio of network infrastructure holds valuable information, or “data in motion.” The second step is to take that data in motion, analyze it and correlate it to extract meaning and insight. Once you have all this insight, you’ve got to do something with it. The third step in the loop is to link that intelligence to policy and business rules which can program the network to do what operators want it to do: deliver value through personalized connected experiences.

eantc-logo-1561x250An exciting part of this strategy is Cisco® Quantum™, the result of more than $1.5 billion in recent acquisitions and in-house innovation. Cisco Quantum delivers unparalleled mobile network intelligence and programmability to service providers through a suite of software solutions. One of these solutions, the Cisco® Quantum™ Policy Suite, is of particular note because it recently set new industry benchmarks for scale and performance as validated by independent test agency lab EANTC (European Advanced Networking Test Center). Read More »

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