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MSE Blog Series Part 3: Monetize Your WLAN using Cisco Location Analytics

March 6, 2013 at 9:56 am PST

In light of the recent announcement of MSE Release 7.4 and Advanced Location Analytics Availability, we thought it would be timely to pick up where we left off on our MSE blogs series. In the first two, my colleague Anshul Tyagi covered how the MSE optimizes the CleanAir experience and discussed other MSE enhancements. Now that we have expanded the MSE to cover advanced location analytics, let’s use this blog to dive deeper into how to monetize your Wi-Fi infrastructure using our new functionality.

So you have a Cisco Wi-Fi network: what can you do to get more insight into the people using it? Do you know which part of your venue is more crowded? Ever wondered where people spend the most of the time in your venue? Where have people been before they arrived at your venue?

Whether it is in retail, leisure, travel or manufacturing, anytime there are people interacting with a Wi-Fi environment, there is also potential to improve the user experience--that is, if you can first visualize that interaction.

With the acquisition of ThinkSmart technologies, a leading data analytics company proficient in location data mining, Cisco opens up a new customer base – that of customer oriented marketing. Cisco ThinkSmart Location Analytics solution leverages your existing WLAN infrastructure and  can help you gain insight on customer behavior, giving you an opportunity for better sales and operations.

How does the Cisco+ThinkSmart Analytics work?

Read More »

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MWC 2013: IoE and the Evolving Mobile Architecture

I had the great privilege of participating on a panel at Mobile World Congress 2013 along with our customers, Deutsche Telekom and Vodafone, and my peers from Ericsson and Huawei. We discussed the evolution of the Network Architecture for mobile service providers.

From the infrastructure to the user, everyone agrees that the future will both bring and be driven by significant changes to the Network.  In particular, by bringing together access, network and cloud we will create new business opportunities and enhanced user experiences.

Let’s start with some technology trends and market transitions: Read More »

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A Quantum Leap Forward for Policy

Cisco validates new performance benchmarks: linear scale-out to 250K transactions-per-second with 75M concurrent sessions

Earlier this week Cisco introduced a number of new mobile internet innovations to help service providers deliver new and more personalized connected experiences. The mobile Internet is predicted to grow 13-fold between 2012 and 2017 with the addition of billions of connections between people, devices and objects. It is essential that service providers monetize these connections more effectively. To that end, Cisco unveiled a closed-loop strategy to show operators how to leverage their network as a business model enabler.

The first step in the strategy is to help operators unlock the data in their network – their entire portfolio of network infrastructure holds valuable information, or “data in motion.” The second step is to take that data in motion, analyze it and correlate it to extract meaning and insight. Once you have all this insight, you’ve got to do something with it. The third step in the loop is to link that intelligence to policy and business rules which can program the network to do what operators want it to do: deliver value through personalized connected experiences.

eantc-logo-1561x250An exciting part of this strategy is Cisco® Quantum™, the result of more than $1.5 billion in recent acquisitions and in-house innovation. Cisco Quantum delivers unparalleled mobile network intelligence and programmability to service providers through a suite of software solutions. One of these solutions, the Cisco® Quantum™ Policy Suite, is of particular note because it recently set new industry benchmarks for scale and performance as validated by independent test agency lab EANTC (European Advanced Networking Test Center). Read More »

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SoftBank Breaks the Backhaul Bottleneck

As shown in the most recent Cisco Visual Networking Index, Japan is one of the fastest growing countries when it comes to mobile data traffic.

Like many service providers, SoftBank, one of Japan’s leading mobile operators, has wrestled with how to manage this vast amount of traffic in an efficient and effective manner.

To address the challenge, SoftBank recently Read More »

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Cisco Social Media for Savvy Marketers Event – April 18 & 19, 2013

February 19, 2013 at 11:37 am PST

What are you doing on April 18 & 19th, 2013? Mark your calendar for a social media event with Cisco! This event is titled Social Media for Savvy Marketers. You can join this event live or connect via our live webcast. Registration is required. Hurry because space is limited for this free event! Some of our featured sessions will include:

Driving Social into Business

Long gone are the days when social was only a marketing practice. Today, social impacts all corners of an organization -- legal, customer service, finance, client managers, crisis management and even product development. There are very real business implications in this socially connected world, and it means that companies must learn how to drive social into their business. This requires education, best practices and policies that many do not already possess. Read More »

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