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The Mobile Paradox

Today’s world is characterized by what I call the “mobile explosion”—an environment defined by mobile cloud becoming a platform for delivering everything. It is a world of heterogeneous networks, licensed macro small cell networks, and unlicensed small cell networks (Wi-Fi for example), all seamlessly combined. In this world, however, I believe we are facing a mobile paradox: on the one hand, there is a staggering demand for data from our smartphones, tablets, and other connected devices; on the other hand, the telecommunications industry is grappling with business and monetization challenges around profitability, how to build up these networks fast enough, and competition from over-the-top (OTT) operators.  But, operators are struggling with building the business case and understanding how to make Wi-Fi pay.

The much quoted Cisco Visual Networking Index (VNI) predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. In parallel, the use of unlicensed small cell networks (Wi-Fi) for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Until recently, most technologists and mobile industry executives viewed Wi-Fi as the “poor cousin” to licensed mobile communications.  And they most certainly never saw any role for Wi-Fi in mobile networks or their business. The explosion of mobile data traffic has changed all of that. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers.

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In the “Business Models and Monetization Video” in Big Thinkers in Small Cells, my colleagues and I discuss revenue opportunities and challenges mobile operators face today with small cells, both licensed and unlicensed. Mobile operators Read More »

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Cisco Continues Mobile Innovation with Updated WebEx Meetings for Android App

We are proud to announce Cisco WebEx Meetings for Android version 3.0, available today in the Google Play store. Web conferencing is one of the leading applications being used on mobile devices.  With over four million mobile downloads, WebEx is the leader in mobile conferencing.  Supporting iPhones and iPads, Android smartphones and tablets and the new BlackBerry 10, WebEx has broad device support with the strongest feature set.  Our WebEx app allows users to start, join and schedule, and host WebEx meetings.  In the meeting, users can quickly connect audio, chat with participants and see shared content in both portrait and landscape orientation.  We continue to invest in and introduce new functionality for WebEx Meetings on mobile platforms and our user base continues to grow.  On Android alone we have seen a 248 percent year-over-year growth.

 

Cisco WebEx Meetings for Android

WebEx Meetings for Android

IDC estimates that by 2015 the number of mobile workers will reach  Read More »

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Connected Guests: Connected Mobile Experiences for Hospitality

Imagine this travel experience: You enter your hotel, and your mobile app buzzes to welcome you back and offers you free Wi-Fi within the lobby area. The app informs you you’re now in line for check-in with a 3 minute wait – your latte is being made in the waiting lounge, and the receptionist will come directly to you. After you check-in, the app launches a map of the property, highlighting all of the hotel’s amenities. As you walk to your room, personalized dining and spa promotions appear – they can be used anytime during your stay.

Cisco Connected Mobile Experiences solution can enable hospitality organizations to use Wi-Fi location services to engage and retain always-connected mobile guests by providing them with highly personalized content and experiences.

Hospitality venues can also use the Wi-Fi network to augment the guest and conference experience to build loyalty and boost sales with location-based information integrated into mobile applications.

Watch our 35 minute webcast (Available On Demand) to learn about the Wi-Fi technology behind the solution and strategies for how to create connected mobile experiences to engage your guests. Read More »

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On Demand: Boost Revenue, Build Loyalty in Your Retail Venue

Cisco Connected Mobile Experiences is a new solution that helps enable retail organizations to use Wi-Fi location services to deliver engaging store experiences and generate valuable shopper insights. Our industry-specific webinars so far break down use cases for Connected Mobile Experiences for airports/transportation and retail..with  more coming soon.

Our latest CMX webinar on demand is specific for retailers: “Boost Revenue, Build Loyalty.”

View this 45-minute on-demand video webcast to learn how to captivate your shoppers with new mobile apps supported by Cisco Connected Mobile Experiences. Discover how real-time location intelligence from your wireless network can enhance customer loyalty, improve store operations, and help you:

  • Deliver a personalized in-store shopping experience that increases customer intimacy
  • Provide important information at critical purchase decision points Read More »

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K-12 School Enables Online Learning with Cisco BYOD Solutions

Innovate education and provide differentiated curriculums utilizing BYOD with Cisco BYOD Solutions for K12 Education.  

With 19 schools, 11,700 students, and an unreliable wireless infrastructure, Chapel Hill- Carrboro City Schools, , faced challenges in attempting to embrace BYOD. Without a pervasive wireless infrastructure, the school could not rise to meet the BYOD trend, much less create an enriched learning environment leveraging technology.

The Chapel Hill school district took its first steps into an enterprise wireless solution leveraging Cisco BYOD Solutions for K12 Education.   With a pervasive, scalable and reliable wireless network, the school can now employ laptop carts for students to access information on the fly.  Teachers can now leverage online resources directly from the classroom, and faculty can access district networks with their own devices.

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