Kids might be building Hogwarts now instead of the Death Star when it comes to LEGOs, but pieces from their old sets still work with new structural elements. Even beauty salons are getting hip to the idea that when you can simplify a system of elements so that they easily work together, customers get more satisfaction. Happily, I see this as a technology industry trend, as well.
Many companies realize that today’s consumers share and store data across a variety of different electronic devices. So, now they’re making it easier to connect between them. For example, the smartphone market is moving to the convenience of universal USB chargers. If you change or upgrade your cell phone, you can just plug your new one into your existing charger.
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Tags: Cloud Intelligent Network, mobile, multiple devices
The rise of new Wi-Fi-enabled mobile devices and the growing ubiquity of Wi-Fi access points in most countries has been astounding. Recent mobile consumer research by the Cisco Internet Business Solutions Group (IBSG) clearly demonstrates that most mobile devices are now Wi-Fi-enabled, and that approximately 70 to 80 percent of the time that consumers use these devices, they are potentially within range of a Wi-Fi access point. In fact, the research shows that one-third of the time, smartphone users are choosing Wi-Fi—rather than their mobile cellular network—to connect to the Internet. We expect that within the next two years, the number of Wi-Fi connections will reach parity with mobile cellular network connections. Wi-Fi has truly become a part of the mobile equation as consumers increasingly look to it to connect to rich mobile media experiences and to power their new, essential nomadic devices, such as tablets and eReaders.
While Wi-Fi is truly becoming a viable and essential complement to mobile, the user experience is certainly not without its challenges. Who hasn’t experienced the frustration of having to log on to a splash page and enter a complex passcode to gain Wi-Fi access at a public hotspot. And you have to repeat this complicated process every time you return for your morning cappuccino. The Cisco IBSG research clearly demonstrates that people also want seamless integration among Wi-Fi hotspots, and increasingly between mobile cellular and Wi-Fi networks.
The recent launch of the Wi-Fi CERTIFIED Passpoint program by the Wi-Fi Alliance (WFA) offers to make this integration a reality. This industrywide, interoperable platform, supported across a range of networks and devices, will revolutionize the Wi-Fi user experience and become a key enabler of seamless data offload from mobile networks to public hotspots.
Here are the key Passpoint features planned for mid-2012: Read More »
Tags: Cisco, devices, ereaders, HotSpot 2.0, IBSG, mobile, Passpoint, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi, wi-fi alliance, wireless broadband alliance
It seems that everywhere you go these days, the little Wi-Fi icon on your mobile device lights up to show that an access point is nearby. In fact, The Wireless Broadband Alliance predicts that the number of public Wi-Fi hotspots globally will grow more than fourfold, to 5.8 million, by 2015. This increasing availability of public hotspots is creating a new “nomadic” network to rival traditional mobile networks and support new mobile devices and their owners’ lifestyles (see blog posting “A New Type of Mobility”). Consumers now expect to have Wi-Fi access when they are sipping a latte in their favorite coffee shop, watching their team score the winning touchdown at the local stadium, or even when they are waiting in line to pay for their groceries.
To learn more about what consumers are doing with their mobile devices, and how and where they are using them, the Cisco Internet Business Solutions Group (IBSG) recently conducted a survey of U.S. mobile users. Following are our top three findings related to the use of public Wi-Fi: Read More »
Tags: Cisco, devices, ereaders, IBSG, mobile, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi
Have you walked into a retail store lately and seen someone use his or her phone to “scan” a product’s bar code to get immediate access to reviews from consumers who have bought the product? This customer might also (to the chagrin of retail store owners) be looking for cheaper prices offered online or in a physical store around the corner!
This is the new “omnichannel” reality that retailers have to face nowadays—one where virtual and physical channels come together to enable in-store access to web-based customer reviews and price comparisons, while also taking some physical store capabilities to the virtual channel (for example, Remote Deposit Capture in banking). Read More »
Tags: banking, branch, Cisco, IBSG, media, mobile, mobility, omnichannel, research, services, social, survey, video
Win an Amazon gift certificate by telling us where you’d like to WebEx this summer!
Send us your photo and a 5-15 word description of where you’d like take your next WebEx this summer! In the forest? At the beach? The only trick is the photo has to be one you’ve taken -- we don’t want to break any copyright laws! And it should be “G”-rated.
Send your entries here.
We’d love help you imagine working remotely, using our free iPhone or Android mobile apps while you are on the road, on vacation or just enjoying a sunny afternoon. Read More »
Tags: Basic, contest, free, mobile, summer, WebEx Basic