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Creating a Wi-Fi Monetization Virtuous Circle

In the decade or so that Wi-Fi has existed, most technologists and mobile industry executives viewed it as the “poor cousin” to licensed mobile communications.  Now mobile operators around the world are asking how they can effectively use Wi-Fi to help them cope with the huge surge in mobile data traffic and to meet customer needs and expectations.  In addition, they are all eager to understand how they can make money from Wi-Fi and to make the business case to justify investments in deploying Wi-Fi networks.

As many leading SPs are now discovering building a Wi-Fi network creates not only significant business value, but creates a virtuous circle that leads to ever-increasing sources of new Wi-Fi value. As the Wi-Fi Monetization Virtuous Circle outlined below shows, the reinforcing network and scale effects of Wi-Fi investments not only deliver unique business benefits at each of the levels, but also establish a valuable platform to exploit additional monetization opportunities at the next level.

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802.11ac in the Healthcare Industry

Live Webinar on 802.11ac in Healthcare July 16, 10am | Register Now

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With any new wireless technology, much of what is initially written in the first year is usually focused around the bits and bytes and the speeds and feeds of the technology. This is true for 802.11ac where any Google search will yield a plethora of articles on the potential of Gigabit wireless or that it runs on the 5GHz band and could have up to 8 spatial streams. However, the conversations must start moving towards discussing how the technology can be used in practical situations. In the case of our 802.11ac Module for the 3600, we feel very strongly that it is necessary to not only talk about the speeds and feeds of  802.11ac, but also show how a customer plans to use 802.11ac.

That’s why at our popular presentation at Cisco Live! Orlando, we first discussed the 802.11ac Standard, Cisco’s 802.11ac solution and how it can be used in various networks, and then invited representatives from Methodist Hospital in Houston, TX to discuss their experience to date with 802.11ac. Read More »

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Cisco’s Connected Mobile Experiences at Cisco Live Orlando 2013

Orlando 2013 being Cisco Live’s largest event yet with over 20000 delegates was where CMX was shown to be a very key part of Cisco’s strategic business solutions offering and was shown right throughout the show from Key note addresses to booth demos, to focussed presentations to whisper suites even to deep customer on to one discussions.

Cisco Chairman & CEO, John Chambers in his keynote address to all the assembled delegates both live and via video link, where he outlined the the vision for tomorrow  by exploring new opportunities and the amazing things that can happen when you connect the previously unconnected, demo’ed the key component that CMX plays in delivering enormous insights and business value to the retail industry.

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Taking things a little deeper and more specific in the Hospitality Industry, SVP Enterprise Networking Group, Rob Soderbery in his Keynote, demonstrated a very compelling scenario using CMX to deliver incredible guest experience in a hotel. He showed how CMX can recognize the customer on arrival, wake up the hotel app, offer virtual concierge services, enable automatic checkin, navigation to the room, keyless entry and highly targeted offers. Read More »

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[Cartoon Catalyst Blog Series] Why deploy Pervasive Wireless for K-12. Who’s doing it and how.

Is there anything more annoying than a frozen screen?  Imagine a teacher or student trying to utilize wireless technology on campus only to be let down by slow or spotty wireless coverage. School districts cannot leverage a wireless network with performance issues.  Hot spots are no longer good enough: there is a requirement for pervasive wireless access in today’s classrooms.  Only with pervasive wireless access can technology be fully utilized to help innovate the classroom, whether it’s through access to online teaching tools, real time communication or other student engagement vehicles.   Cisco BYOD Solutions for K12 Education offer flexible solutions that make a pervasive wireless network an affordable reality.

A pervasive wireless network opens up anytime, anywhere access to enhanced teaching and learning resources.  An overwhelming 94% of teachers say Google or other search engines tops the list of sources their students use for research*.

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Swan & Dolphin Resort Showcases Connected Mobile Experiences at Cisco Live!

As part of Cisco Live! last week, Cisco hosted a Connected Mobile Experiences Dinner last night with senior executives of some of our customers and partners in  Shula’s Steak house at the Walt Disney Swan and Dolphin Resort in Orlando. One of the key points of the night was the presentation by Chet Patel, Director of IT at the Swan and Dolphin.

Chet discussed how Cisco’s Connected Mobile Experiences (CMX) solution has been deployed at the resort and the insights and benefits they are starting to derive already. The resorts executive business management are starting to get heavily engaged with the project and understanding the value that CMX can contribute.

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