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How Will Mobile Operators Make Money in the Future?

The mobile market continues to evolve at a blindingly fast pace. It seems as though new faster, sleeker, and more powerful mobile devices are launched every day. And new categories of mobile devices are created almost overnight. The number of applications available to run on these revolutionary new mobile devices is staggering, numbering in the millions. The insatiable demand for mobile devices and new bandwidth-hungry applications is generating enormous amounts of mobile data. The Cisco Visual Networking Index™ (Cisco VNI™) predicts that these trends will cause global mobile data traffic to increase 11-fold from 2013 to 2018, surpassing 15 exabytes per month by 2018.

In spite of this phenomenal growth and insatiable consumer demand, many MNOs are struggling to profit from this mobile gold rush. Mobile operators are watching as their average revenue per customer (ARPU) flattens or declines. Despite increasing customer appetite for mobile data, minutes of use in their cash-cow voice business are falling off sharply, and usage of text messaging is peaking. In fact, Ovum predicts that 2018 will mark the first year of revenue contraction in the history of the global mobile market. Following four years of less than 1 percent growth between 2012 and 2017, revenues will decline by 1 percent in 2018, ending the year $7.8 billion lower than in 2017.

This mobile paradox -- huge growth and customer demand, yet Read More »

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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Empower Your Employees with a #MobileWorkspace

byod

[Webinar] Mobilize Your Employees with Cisco Solutions for a Mobile Workspace

We discussed the considerations behind the Cisco-Citrix Mobile Workspace solution to set the stage for the CVD (design guide available now!) earlier this month, and now we’ve planned a great technical deep-dive for customers and partners interested in finding out more about the Mobile Workspace Solution. It’s going to be at 10am PST Wednesday June 4, 2014 (Click to Register).

 Organizations are moving from just dealing with bring your own device (BYOD) and the influx of mobile devices to proactively developing solutions that use the full power of mobility. Because of the complexities and fluid technology horizon, this is often simpler said than done. Now you can simplify and accelerate your mobility projects by deploying a comprehensive mobility solution that has been tested and validated end to end.  Read More »

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The Evolution of the Mobile Service Provider – A Five-Stage Strategy

dan-kurschnerWritten By Dan Kurschner, Senior Manager SP Mobility Marketing

Over the past decades, Mobility has advanced from a mere curiosity (remember those “brick” phones?), to a convenience and today being an indispensable part of our everyday lives.  Businesses are leveraging the internet and the cloud to deliver new services and capabilities – via the mobile network.   While we can access the internet and cloud-based services from almost anywhere, most people do so with barely a thought of the complexities it takes to deliver this ubiquitously connected experience.

Mobile service providers have long been building and upgrading their networks to meet growing demand for capacity and capabilities to stay competitive.   Recently, a new type of competitor has emerged to threaten Read More »

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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.

Mobility trend in Hospitality

A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.

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No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »

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