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Unlocking the Business Value in Wi-Fi Networks

Wi-Fi networks seem to now be everywhere.  Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums.  Not only are these Wi-Fi networks providing valuable Internet access to appreciative mobile users, they are collecting massive amounts of useful information.  Innovative businesses and operators are now learning how to unlock this valuable information to turn Wi-Fi networks into key enablers of business value.  We have identified eight technical characteristics of Wi-Fi networks that can help to deliver real value to the bottom-line:

 1.     Recognizes All Wi-Fi Enabled Devices

Recent research by Cisco IBSG shows that consumers have an average of 2.6 mobile devices, most of which are now Wi-Fi enabled.  These devices are constantly signaling of their existence to Wi-Fi networks.  As a result, Wi-Fi access points are constantly collecting information on these devices and the movements of their owners without users having to authenticate on the network.  This means that venues are collecting information on a large number of people at an – effectively anyone who enters with a Wi-Fi activated mobile device in his pocket.  However, this does not raise personal privacy issues because only the MAC address of the device is collected and the information is aggregated across all users.

2.     Hyper-Sensitive Location Read More »

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[Cartoon Catalyst Blog Series] The New Age Textbook – Implications of BYOD on K12 Education

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Today we’re talking tablets versus textbooks in the first of a series of blog posts inspired by cartoons. Does anyone have a good memory of their education textbooks?  Textbooks are cumbersome… anyone disagree?  Most textbooks are a bulky nuisance weighing down backpacks of elementary to high school students nationwide.   What I’m wondering is: why burden shoulders and backs with textbooks when the solution is already present in mobile education?  Cisco BYOD Solution for K12 Education transforms education allowing the freedom to go anywhere on campus with a mobile device and still perform the tasks you would on a wired network.  Here’re my two cents on why schools should consider making the switch away from textbooks. Read More »

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Nice, France: A Municipal Showcase for Cisco’s Connected Mobile Experiences

The city of Nice and Cisco, working with Think Global, showcased today the first Internet of Everything proof-of-concept (PoC) for a smart city. The project, called “Connected Boulevard,” builds on Connected Mobile Experiences to create innovative connected experiences by playing host to “guest” devices such as mobile phones and tablets used in the streets that get connected onto its Cisco wireless mesh network.

The project leverages Cisco’s mobility offerings of Outdoor Access Points, Wireless Controller and Mobility Services Engine to connect 200 sensors throughout the city to gather data. The true enabler of these new innovative connected experiences is the Cisco Connected Mobile Experiences (CMX) solution. Layered on top of the wireless infrastructure, CMX with its location analytics and browser-based mobile engagement opens the door for the city to deliver highly relevant information, insights and services to its residents and its visitors.

International city dignitaries and a local press delegation were treated to a walkabout tour at Boulevard Victor Hugo in the center of Nice by the Mayor and the City CEO, where they could experience the power of Connected Mobile Experiences..Nice deployed two components of Connected Mobile Experiences: CMX Analytics and CMX Browser Engage.

CMX Analytics enables city organizers to visualize the busy parts of the city and witness how device density varies across the day and the week.

CMX Nice 3 Read More »

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Money Talks: Media takes note of recent BYOD Financial Impact Study

It’s difficult to put a price tag on the value of implementing a strategic “Bring Your Own Device” (BYOD) policy. Employees are eager to use their own mobile devices in the workplace and corporations are quickly adopting strategies and practices to keep up. Recently, Cisco Internet Business Solutions Group (IBSG) revealed key financial findings to help companies across the globe determine the current and potential value of BYOD. Industry influencers and media are listening and here’s why you should too.

The adage that money talks holds true. Reporters from top technology and business outlets such as Forbes, CIO Magazine, CITEworld and eWeek are most interested in the financial gains companies can expect with comprehensive BYOD policies. In addition, they are interested in the increasing importance of implementing a BYOD strategy for laptops. Many reporters discussed the fact that the BYOD trend will only continue to grow. Businesses and technology leaders must continue to pay attention to the employee-led movement. Here are a couple of my favorite quotes from the coverage:

  • “Productivity gains from BYOD have been somewhat of a moving target, but Cisco believes it has found the right metric: work time gained from using, and setting up, your own device instead of a corporate-owned device. The thinking goes that a person works faster and more often with devices that they’re familiar with, that they chose themselves, and that they use for personal reasons too.” -- Tom Kaneshige, BYOD in Bloom, According to Survey, CIO Magazine Read More »

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The Path to Wi-Fi Profitability

The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which predicts that global mobile data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month. The study also predicted that two-thirds of all mobile traffic will be video by 2015, and an additional 20 percent of this traffic will be devoted to both the mobile web and mobile data.

In parallel, we are witnessing a “perfect storm” in both Wi-Fi availability and customer acceptance that is resulting in a worldwide rise in the popularity of Wi-Fi. Consumers can now readily use their numerous Wi-Fi enabled devices in their homes, offices and increasingly in many of the other places where they spend their lives. Mobile users are actively searching out Wi-Fi connectivity as a cost-effective and adequate substitute or complement to mobile access to the Internet.

Based on this Wi-Fi “perfect storm” and the explosion of mobile data traffic traversing their networks, Service Providers realize that they now need to pay attention to Wi-Fi. In our conversations with SPs around the world they now recognize that that Wi-Fi is more than just data-off load and needs to be Read More »

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