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Cisco’s Top 5 Mobile Customer Insights

This is the first blog in a series about Cisco’s B2B Mobile strategy.

My smartphone is always on. I have just one for home and work.  It’s a part of me. I’m connected anywhere I go.

Mobile devices have reset our digital expectations.  We now expect quick, mobile-friendly content from a device that knows our location and what we’re looking for.

We’ve seen visits to cisco.com via mobile devices rising.  We needed and wanted to understand if visitors were finding what they needed.  Was there a unique mobile need? In the spring of 2013 we began our strategy with asking and listening.

Through in-person interviews, TelePresence, and online surveys, our loyal customers and advocates shared their mobile habits and preferences.  Soon patterns began to emerge.

  1. Many customers (BDM and TDM) are using three devices (smartphone, tablet and laptop) to access Cisco.com information.  Smartphones throughout the day.  Tablets mainly in the morning and evening.  Laptops primarily during work hours. Read More »

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What is ‘digital’?

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live without?

I am often asked ‘what is digital’? … ‘is it just our website, or broader than that?’ … ‘what exactly do you mean?’

So, I asked around to find out the word-on-the-street around ‘digital’.  I was impressed with how many different, nuanced, and insightful answers I was given on the definition — I had to put it all together into a video in order to capture the rich and diverse viewpoints.  In the video, you can learn what others think ‘digital’ is, as well as how we define it.

Watch the video to see how our colleagues and members of the public describe it; listen to hear if your definition is included; and let me know whether you’d add a different perspective.

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Cisco CMX Enables the Future of ‘Digital Malls’ at the DIGIWORLD Summit 2013

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Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was “The digital gold mines”.

The event focused on digital innovation, especially its ability to create value with the emergence of new business models, and Cisco is a key member of the Digiworld Institute. Read More »

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Mobile Network Opportunities for Service Providers

To read the first part of the Network Matters blog series that focuses on how IT leaders can rely on a network to simplify the process of onboarding new mobile technology, click here. To read the second part of the series that discusses how an architectural approach to mobility is essential for the Future of Mobility, click here.

The ultimate goal of business mobility is to drive better productivity, heightened customer experience, and achieve a harmonious work/life balance.

As we’ve discussed over the course of this Network Matters blog series, businesses can support and shape further adoption of this key technology and capture its full benefits by implementing the right network solutions.

It’s also important to discuss how business mobility represents an opportunity for service providers (SPs). I’m going to address three of them:

  1. Consumerization of IT to offer cloud-delivered mobility services at lower cost-to-serve, as well as service delivery reinvention
  2. New emerging and monetizable business models to support consumer desire for unique service offerings
  3. Consolidation of the business mobility market to provide a more integrated, end-to-end value proposition

Service providers can deepen their enterprise customer relationships by addressing pain points and meeting new enterprise mobility challenges. According to a recent Cisco whitepaper, here are some ways SPs can embrace new mobile opportunities by focusing on comprehensive network solutions.

Read More »

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Understanding the Changing Mobile User

The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.

While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.

The study revealed Read More »

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