Deloitte’s 2013 Annual Holiday survey came out with some staggering statistics:
- Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season.
- Nearly half of all shoppers will use social media to assist in shopping.
- 73% of shoppers will be influenced by coupons and promotional offers.
Retailers both online and in-store can no longer ignore the power of mobile technology and social media influence with shoppers. Shoppers using mobile devices inside stores are actually more likely to make a purchase when being presented with the right information. In fact, this isn’t only true for retailers, but across all industries. Whether it’s guests, visitors, patients or passengers, there’s a real opportunity for businesses to make an impression via the mobile device.
Today I am happy to announce our latest Cisco Wireless Software Release 7.6. As you may recall from Sujai Hajela’s State of Cisco WLAN blog earlier this week, Cisco’s Wireless group has been ahead of the competition with our dedication to delivering cutting edge, high performing technology to our customers.
Many features in Release 7.6 were designed specifically to enable our customers to take advantage of the latest mobile trends. Here are some of the highlights:
Connected Mobile Experiences (CMX)
CMX for Facebook Wi-Fi is a joint Cisco — Facebook solution for guest Wi-Fi. Read More »
Tags: access point, airport, christmas, Cisco, high density, holiday, hospitality, hotel, mobile, mobility, passenger, retail, school, shop, shopper, shopping, software release, student, technology, travel, university, wi-fi, wifi, wireless, WLC
Now that the Holidays are upon us, and we look forward to 2014, the Cisco Small Business team continues to raise the Small Business networking bar with the introduction of the all new Cisco RV325. This Dual WAN, 14-port VPN Router, provides all of the same performance, security and reliability of the RV320 launched last June. Both routers are perfect for fast-growing small businesses or branch deployments. So if you are looking for more ports in the same enclosure, the RV325 is the Small Business router to take a look at.
RV320 and RV325
Like the it’s smaller sibling the RV320, the RV325 is a perfect match with the Cisco Small Business SG300 Series Switches and WAP500 Series Access Points. As you saw from my last Blog, the WAP551 and WAP561 boasts a nice feature-set including Captive Portal and Single Point Set-up. The WAP 551/561 are controller-less Access Points meaning additional hardware is not required. The SG300 Series offers a nice blend of features at an affordable price and are designed Small Business. It has most of the features that can be found in today’s Enterprise-class Switches.
This formidable combination makes for the perfect solution for that many Small Businesses and Organizations can take advantage of. Add in our portfolio of award-winning Cisco Small Business Services, and you have a solution that all that guarantees a positive experience from Cisco Small Business Team.
One Option for this solution is the newly launched 200 Series of Smart Switches. There are four new models including 10-, 24-, 26-, and 50-port switches. These Full Power PoE Smart Switches are a great alternative as they offer a generous feature-set, solid performance and even greater affordability.
SG200 Series PoE Smart Switch
Happy Holidays and Happy New Year’s from the Team at Cisco Small Business.
Tags: application, Big Data, Cisco, cloud, data center, desk, ethernet, firewall, IoE, IPv6, mobile, network, performance, port, quality, rack, reliability, router, RV, security, small business, switch, technology, unified communications, WAN, wifi, wireless
New innovations in mobility are transforming our daily lives and the safety of our loved ones. As the growth of mobility enables more wearable devices and applications that include GPS and Wi-Fi features, it is becoming increasingly easier for parents to remotely monitor their children’s safety while managing their own daily tasks.
Gartner predicts that wearable electronics will be a $10 billion industry. A network is equipped to appropriately scale devices on the network will be essential as the number and types of connected devices increase in an Internet of Everything world. Enterprise networks and service providers must work together to best manage bandwidth and costs associated with network speed.
Read More »
Tags: Cisco, mobile, mobility, Sheila Jordan, value at stake, Wearables, wi-fi, wifi, wireless
In my recent post, “The Internet of Everything’s Impact on Hospitality”, I discussed how the Internet of Everything (IoE) is currently transforming the hospitality industry to more effectively enhance the guest experience while ensuring operational efficiencies and sustainability for hoteliers.
As we continue to move into a new age of mobile and connected things, IoE presents a number of advantages for hoteliers, increasing business value as well as securing customer loyalty through enhanced guest experiences. Hotels that leverage IoE capabilities are made possible through technologies such as Wi-Fi-enabled RFID sensors and Bluetooth LE.
Read More »
Tags: Antonio Dimilia, Cisco, Connected, data, hospitality, hotel, hotelier, Internet of Everything, IoE, location, location-based, mobile, mobile device, wi-fi, wifi, wireless
This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively simple stumbling block – accepting that being an omnichannel seller changes how people work. I spend much of my time talking to retailers, and this really is a big issue.
For example, I have seen stores install – and then turn off – Wi-Fi deployments because they worry that associates will waste time surfing the web. And, yes, some might. But consider the cost compared to customers knowing more than your salesforce because they’ve been doing online research. It makes your team look uninformed, lowers the quality of service, and impacts sales. Obviously, you don’t want workers to play games all day. Instead, train them to find and use online product information, social media, and reviews that will help improve response to customers – and deal appropriately with the exceptions.
Related to this are issues around Wi-Fi access for customers. If you provide it for employees, please just go ahead and extend this to shoppers. Universal store access allows you to optimize your brand with both employees and customers (and enables far more effective analytics). I guarantee that you will lose relevance over time as consumers learn your store is one of the few without mobile service.
As well, I’ve met retailers who won’t add Wi-Fi because they are convinced that the only outcome will be showrooming and ultimate desertion. It’s time to shed the fear of this increasingly common customer practice. Instead, leverage it as a new marketing tool. You can drive sales by being part of the customer’s social media experience, delivering your own identity, branding, and incentives. A recent Accenture study shows that younger consumers still want the in-store experience, but they also expect retailers to integrate personalized shopping across all channels.
Let’s talk more about this at the NRF Big Idea Sessions in New York, where I and Jon Stine, Lisa Fretwell, and Kathryn Howe will be speaking on Jan. 13 and 14. Visit Cisco’s NRF website to learn more about these popular seminars, and stop by Cisco Booth #1954 to say hello.
The idea of omnichannel selling can be daunting, and getting the benefit may entail learning to manage a certain amount of risk. But you know – it’s just retail. The environment is becoming more device-driven and the way stores look is changing. But giving consumers what they want; interacting with, understanding, and nurturing them: It’s still the business of retail. And you know how to do that.
Tags: Cisco, Jon Stine, Kathryn Howe, Lisa Fretwell, mobile, mobility, NRF, omni-channel, omnichannel, retail, retailer, Rose Depoe, showrooming, store, wi-fi, wifi