Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons -- or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors -- through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities -- as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% -- I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
Sure, there are many events and conferences going on this week, but stick a reminder on your calendar to watch this week’s episode of Engineers Unplugged. Ed Saipetch (@edsai) of Speaking in Tech and other fames and Andre Leibovici (@andreleibovici) of VMware talk about the evolution of BYOD (Bring Your Own Device), VDI, EUC, and the changes brought about by new devices.
Bringing the 1970s office to you, unicorn style.
Welcome to Engineers Unplugged, where technologists talk to each other the way they know best, with a whiteboard. The rules are simple:
Episodes will publish weekly (or as close to it as we can manage)
Submit ideas for episodes or volunteer to appear by Tweeting to @CommsNinja
Practice drawing unicorns
What have been your challenges (IT or client side) as we move into the world of mobile employment and endlessly proliferating devices and apps? Post a comment here, or join the discussion on Twitter, #EngineersUnplugged.
In the 20 years we’ve had to get used to the Internet, we’ve learned a lot about web security and our own role in keeping ourselves safe from the nastiest things out there. At the very least, most of us now recognize the need to install antivirus software on our computers and to keep that software updated.
When it comes to the other kinds of computers we use though – our ubiquitous smartphones and tablets – it’s a different story. According to a 2011 report by Canalys, just 4 percent of the smartphones and tablets shipped the previous year had some form of mobile security installed.