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Bringing Mobile Analytics and Location Innovations to Retail’s Biggest Show

It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy (BLE), enriching your engagement with customers and helping you make smarter business decisions.

Once again, Cisco Connected Mobile Experiences (CMX) is here at NRF this year. We’re ready to show you how you can leverage real-time analytics, location innovations (including BLE technology), and our app development platform to optimize operations, boost customer satisfaction, and increase revenue.

If you’re coming to NRF this week, check out our demos at Booth 2052 and learn how Cisco CMX can transform your retail business.

 

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Wi-Fi moves to real-time with VoWi-Fi

The recent release of the Cisco® Universal Wi-Fi solution for service providers is the industry’s first end-to-end solution with HD VoWi-Fi (Voice over Wi-Fi) as a key feature. This focus on Voice signals a significant turning point in the role of Wi-Fi in Mobile Network Operator Networks (MNOs).

Up until now, while Wi-Fi access has widespread acceptance by MNOs globally, its focus has been for low $ yield best-effort traffic. Wi-Fi’s significantly lower cost per bit TCO has made it attractive for taking on the bulk of the insatiable mobile device data demand in recent years. However now we see a shift in this approach, from looking at Wi-Fi as a secondary “best-effort” access only to also being a supplementary access for real-time services i.e. Voice.

VoWiFi

The culmination of several enhancements in the Wi-Fi end-to-end solution Read More »

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Expressway: The Invisibility Cloak for Mobile & Remote Users

Improving workforce productivity is about more than telling employees to work harder, do more, and think faster. It’s about giving them the right resources and removing barriers so that they can do more.  One way Cisco is helping organizations improve productivity is by making our technology invisible to users.  We’re designing our products to be so intuitive that the complexity of the technology fades away and simply lets the end-users do what they need to do.  No training, no extra buttons to push, no fancy set ups, and no need to involve IT.   It’s a journey, but we are making progress.  A great example of this progress is Cisco Expressway, our advanced collaboration gateway.  It is the “invisibility cloak” for a variety of use cases including for mobile and remote workers.

Unknown to remote and mobile Cisco Jabber users, Cisco Expressway is behind the scenes doing the work to make their experiences secure and easy.  Employees simply log into Jabber and begin collaborating on their device of choice no matter where they are.  It’s Expressway’s firewall traversal technology working in the background that hides (eliminates) the need for the user to fire up a VPN. And with Expressway x8.5’s new single sign-on capabilities, employees do not need their user name and password every time they want to access a different application on Jabber.  It just works.

Similarly, Expressway is helping teleworkers by enabling VPN-less access for Cisco endpoints including Read More »

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Building a true HetNet

Andrew MackayBy Andrew Mackay,  Head of Mobile Solutions, APAC

I have discussed in the past the increasing importance of Smallcells in a Service Providers access strategy (Bringing LTE Indoors and Cost Optimised Indoor Coverage), but to truly leverage Smallcells once deployed in an optimal way is not a trivial task. Normally the Smallcell supplier is different to the Macro network and often a different mix of technologies (e.g in the case of Wi-Fi) and frequency bands are involved. The term Heterogeneous, meaning “diverse in character or content” (oxforddictionaries.com), is indeed fitting. So what is the right approach to building an optimal Heterogeneous Network or HetNet?

The guiding principle must be the consideration of end user Quality of Experience (QoE). Read More »

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How I Manage a $4B Business from my Phone

I don’t use my laptop to run my business.

It’s not that I don’t like my laptop. It’s just that I really love using my mobile device — for everything. My mobile is incredibly convenient, small, and functional. Let’s face it: we’re lucky to be in the era of the smartphone when one device can do almost everything. And best of all, I actually can run my business with just this device.

Two years ago, when I started at Cisco, it was not possible for me to run my business with a smartphone. Something was missing. I used email and SMS and voice/video on my phone, but it wasn’t quite enough. I realized that I needed one place to stay connected to the work we were doing and to stay connected to the people I needed to work with. And do it both in real-time, and non real-time.

That need is pretty obvious to other people too, as it now seems every week there is a new messaging app targeting mobile workers like me. What all of these apps are missing is a way to connect real-time collaboration with non real-time conversations. Most of these apps treat this problem as an afterthought, but we didn’t. So while everyone is running in one direction, we’re going a different way. A better way.

Today, I’m excited to tell you that Cisco has developed that very tool and we launched it today: Project Squared built on our new Cisco Collaboration Cloud.

Project Squared is our brand-new enterprise business collaboration application. Read More »

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