Guest Blog by Ian Ross, Global Solution GTM Manager
In this second of a series, Ian Ross from our Mobility Solutions and Architectures team explores the Service Provider opportunity around Private LTE networks.
In my last blog I outlined the growing level of interest in private LTE networks; triggered when an enterprise has specific design, operational or performance requirements that can’t be met by public services.
On the surface this may look like a marginalisation risk for service providers, and within the context of legacy offers this would be right. However, while we see a growing interest from enterprises in some verticals in having their own LTE wireless infrastructure, Service Providers are far from precluded from a role in enabling these and in some markets are instrumental.
New markets require new offers
While virtualisation is lowering barriers to adoption, the drivers for Private LTE are Read More »
Tags: broadband, Cisco, Cisco Premium Mobile Broadband, LTE networks, mobile, mobility, opex, Private LTE, service providers, virtualization
I was reading the latest ACG Research report on Mobile IP Infrastructure and reflecting how the importance of the IP Packet Core has evolved, and how the technology leaders in this area have also evolved.
Back in the “3G era” the Packet Core sat alongside the Voice Core, and was considered an adjunct to the Radio Access Network. The traditional RAN vendors would often bundle the core as part their end-to-end contract. Since initial data services where Mobile Broadband, and monetisation was just based on volume, 3G Packet Cores were all about “feeds and speeds”.
With 4G/LTE the all-IP nature makes the Packet Core the heart of Read More »
Tags: ACG Research, broadband, Cisco, EPC, Evolved Packet Core, LTE, mobile, mobile packet core, monetization, NFV, orchestration, Radio Access Network, RAN, SDN, service providers
Written by Paul Jesemann, Cisco Solution Consultant, Mobility Architecture, APJ, September 2015
If someone were to define a safe bet, it would be on the number of blogs about NFV (Network Functions Virtualization), its drivers and benefits out there, by far exceeding the actual number of Virtual Network Functions deployed. So please let me try a different perspective.
We have been talking about NFV for more than two years now. There is no shortage of studies and surveys on its drivers and potential, but what can be said about reality? Read More »
Tags: Cisco, deployments, mobile, mobile nfv deployments, network functions virtualization, NFV, SDN, service providers, virtual network functions, virtualization
We are increasingly hearing about the value of improving the shopping experience by adding virtual expertise to the store. As head of Cisco’s Retail & Hospitality practice, I frequently talk to customers who are exploring this concept – though what I mainly hear are questions! While many are interested in the idea, they are still trying figure out whether or not a virtual customer expert is going to add more revenue to their bottom line.
Putting a collaborative expert into the store – virtual or physical – can actually be critical to meeting the needs of the consumer, especially during the purchase of a high-priced product or for a purchase where it is very important to make the right decision. However, very often this level of expertise is not available in the aisle when the consumer is dwelling there. And yet, the presence of such an expert can be extremely important. For example:
- A mother is shopping for an over-the-counter decongestant late in the evening for her child, who is also taking medication for ADD. A pharmacist is not available, but getting the wrong medication could be life-threatening.
- A couple is buying a printer for their college-age daughter, who shares an apartment with three other students. They need a printer that can be networked so all four girls can print their assignments and research papers.
- A party host would like to purchase several cases of wine that complement the menu, but are not overwhelmingly expensive.
- A couple is browsing the latest assortment of home security devices, trying to make sense of what will work with their current network configuration.
Savvy retailers debate how to solve the problem of providing highly paid experts to be immediately available to consumers, without footing the bill for an employee who may be idle part of the time. Additionally, it may be necessary to provide a level of privacy while engaging the expert. The retailer’s quandary is how to attractively offer this service in a way to increase basket and justify this use of valuable selling space.
Forward-looking retailers recognize that this capability is part of providing a truly integrated omnichannel experience. Shoppers are no longer either in the store or online… they are both, and sometimes at the same time. Thanks to our mobile devices, consumers can research, compare prices, and shop with our mobile devices in the aisle. According to Macy’s CEO Terry Lundgren, retailers need to adopt a “digical” strategy – a term coined by Bain & Company’s Darrell Rigby and Suzanne Tager – meaning the seamless integration of digital with physical retail. (For more, check out the article, “The Future of Retail Will Be Won or Lost in ‘Digical.’”)
In any channel in this digical world, retailers will lose revenue if they are unable to differentiate themselves by providing excellent value, combined with the appropriate amount of customer service. And here is where the virtualized experience can drive a new level of engagement for the brick-and-mortar store. Via video collaboration on a consumer’s mobile device, a kiosk display, online, or an associate’s tablet, shoppers looking for advice can easily connect with your centralized or outsourced pool of experts for immediate assistance. Let’s go back to the scenarios above:
- A QR code is posted on a sign that reads: “Photograph this sign with your mobile device and you can speak to one of our pharmacists on call 24×7.” The pharmacy service immediately calls the mother’s mobile phone number to discuss which medication will be safe for her ADD son.
- An associate in the printer aisle approaches the couple and boots up an expert session on his tablet to discuss feeds, speeds, and price points. This helps the family determine which printer will best fit their daughter’s needs.
- The party host approaches a kiosk to engage a wine expert. He enters the date and time of the party so that weather can be taken into account, the centerpiece menu items, and his desired price range. He then engages with a virtual expert who provides options as well as a special discount based on the number of cases. Additionally, he is offered a 50% discount on disposable wine goblets.
- As the couple browses an array of home security options, the retailer pushes a promotion to their mobile device: “If you would like a complementary home security assessment, follow this link to schedule an appointment with one of our specialists.” This in-home expert then cross-sells and upsells products from a tablet in the home, and schedules an in-store meeting when products arrive to discuss installation.
When used in conjunction with brick and mortar, virtual in-store and online expertise complement the natural selling journey with consumers to fill an important gap in the omnichannel experience. Click here to learn more about Cisco’s thinking in this area, or contact me at firstname.lastname@example.org.
Tags: Anne McClelland, basket, brick and mortar, Cisco, collaboration, Collaborative, customer journey, digical, digital, expert, kiosk, mobile, retail, retailer, selling space, shopper
Cisco innovates in the industry’s largest product line
Cisco Unified Access is about converging wired and wireless networks to improve scale and quickly launch new services with new levels of security and compliance.
When Cisco launched the Catalyst 3850 and WLC 5760 Controller in January 2013, it stood alone in the market for truly converging Wired and Wireless networks. Over the course of the last 2.5 years, Cisco has progressively extended its lead with more platforms and features based on the revolutionary ASIC which makes this rich convergence possible. And just this month, Cisco delivered Multi-gigabit Ethernet (or mGig), which enables the move to higher Wireless speeds based on the IEEE 802.11ac Wave 2 standard. Let’s start by clearly articulating why the home-grown ASIC is so fundamental to successfully integrating Wired and Wireless networks in a seamless way.
The foundational ASIC which Cisco developed is called Unified Access Dataplane (UADP). It cost well over $150M, and took several years to develop and refine. It delivers Hardware performance with Software flexibility and comes with many unique innovations. The defining characteristic of this ASIC is the true full-featured convergence of Wired and Wireless traffic together with its flexible forwarding engine.
Read More »
Tags: mobile, mobility, network, security, technology, wireless