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Top 5 Learnings for Any Digital and Social Media Professional

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Digital and Social Media Professionals

Top 5 Learnings for Any Digital and Social Media Professional

  • Carve out an individual online persona that is true to yourself and is relatable to the audience.
    • We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.) Read More »

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2014 Digital and Social Media Trends Twitter Chat Recap

#Ciscosmt November 21st Twitter Chat

#Ciscosmt November 21st Twitter Chat

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh (@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.

Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript Read More »

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The Next Generation of Wi-Fi Debuts in Beijing

I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow.  The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years.  The membership includes a mix of leading Wi-Fi, mobile, and broadband network operators; global service providers and media players; as well as technology providers and partners.

I took away six key messages from this exciting conference:

  1. Next Generation Hotspots is Alive and Well.  One of the most exciting things at the conference was the launch of the live NGH Experience with China Mobile as the host operator and Cisco as the network infrastructure provider.  Attendees with a Samsung Galaxy or iPhone 5 could experience the first ever opportunity to seamlessly and automatically connect to the venue Wi-Fi.  Participants also received valuable conference information and services seamlessly delivered to their mobile device through NGH.  This is just the beginning.  With 15 major carriers (and growing) signed up to deploy NGH, mobile users throughout the world will be able to experience the next generation of Wi-Fi early in 2014.
  2.  Wi-Fi Roaming is Becoming a Reality.  Several speakers described roaming as being where cellular roaming was 15 to 20 years ago.  However, with the successful launch and upcoming deployment of NGH, seamless roaming amongst carriers is now becoming a reality.  Indeed, the GSM Association recently approved a Wi-Fi Roaming Annex that will make it easy for mobile operators to support this.  As such, the WBA expects roaming to be fully automated across more than 80% of public Wi-Fi networks by 2018.
  3.  Wi-Fi is an Important Part of the Mobile Network.  The world’s largest mobile operator, Read More »

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An Architectural Approach to Location-Based Services

When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.

cmxarch

Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.

Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »

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Cisco’s Top 5 Mobile Customer Insights

This is the first blog in a series about Cisco’s B2B Mobile strategy.

My smartphone is always on. I have just one for home and work.  It’s a part of me. I’m connected anywhere I go.

Mobile devices have reset our digital expectations.  We now expect quick, mobile-friendly content from a device that knows our location and what we’re looking for.

We’ve seen visits to cisco.com via mobile devices rising.  We needed and wanted to understand if visitors were finding what they needed.  Was there a unique mobile need? In the spring of 2013 we began our strategy with asking and listening.

Through in-person interviews, TelePresence, and online surveys, our loyal customers and advocates shared their mobile habits and preferences.  Soon patterns began to emerge.

  1. Many customers (BDM and TDM) are using three devices (smartphone, tablet and laptop) to access Cisco.com information.  Smartphones throughout the day.  Tablets mainly in the morning and evening.  Laptops primarily during work hours. Read More »

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